Leveraging multi-channel marketing for SaaS with Craig Hewitt @Castos

saas.unbound

Jan 20, 2025•51 min•Season 4Ep. 39

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Episode description

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #39, Anna Nadeina talks with Craig, Founder and CEO of Castos, the podcast hosting platform for growth-minded brands.

--------------Episode's Chapters----------------

00:00 - Introduction to Castos and Craig's Journey

05:02 - Marketing Strategies and Daily Routines

10:29 - The Power of Podcasting and Content Creation

14:10 - SEO and AI in Content Marketing

20:09 - Monetization Strategies for Podcasters

23:31 - Partnerships and Integrations in Podcasting

25:02 - Building Partnerships for Growth

29:46 - The Value of Funding and Mentorship

35:00 - Sustainable Growth Strategies

39:07 - Navigating Challenges and Team Dynamics