How to sell SaaS to developers with Roy Tomeij @AppSignal
Episode description
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #6, Anna Nadeina talks with Roy, founder and CEO of AppSignal, an all-in-one monitoring product designed for developers.
-----------Episode's Chapters-------------
00:00 - Introduction and Overview
01:59 - Selling to Developers: The AppSignal Approach
08:01 - Building a No-Asshole Company: Prioritizing Customer Satisfaction
12:41 - Marketing Strategies: Content, Events, and Community
19:24 - Sustainable Growth and Mental Health in Business
25:35 - The Supportive Ruby on Rails Community
33:20 - Selling to SaaS Companies and Tweaking Marketing Strategies
35:50 - The Biggest Win: Rising in the Rails Developer Survey Rankings
37:30 - The Hack: Leveraging Breakdowns and Support to Shine
Roy - https://www.linkedin.com/in/tomeij/
AppSignal - https://www.appsignal.com/
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