Building a SaaS brand that B2B customers love with Angeley Mullins
Episode description
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #15 of season 5, Anna Nadeina talks with Angeley, an experienced CCO and CMO, former CCO of Resourcify.
--------------Episode's Chapters----------------
00:00 - The Importance of Branding in SaaS
04:20 - Brand vs. Features in B2B
11:34 - The Role of Authenticity in Marketing
18:18 - The Evolution and Importance of Brand
23:54 - Common Branding Mistakes Founders Make
24:46 - The Importance of Storytelling in Marketing
26:12 - Challenges for Women in Leadership
28:34 - The State of Female Founders in Tech
36:40 - Promoting Diversity in Tech Events
40:44 - Biggest Wins and Failures
43:01 - Final Thoughts and Key Takeaways
Angeley - https://www.linkedin.com/in/angeleymullins/
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