WhatConverts Hits $2.1m Revenue, $300k Profits in Call Tracking Space

Started first business (online industrial directory) in 1999 in South Africa, and is still in operation today. Personally moved to UK in 2001 to have a more politically stable business base. Then moved to USA in 2006, as US based clients began to increase. Over the years we morphed from an industrial directory to a digital marketing agency. In 2014 co-founder and I began discussing how to solve lead tracking and reporting problem with marketing clients. We officially launched WhatConverts in March 2015. We've enjoyed the boot-strapped growth, and as a company it feels like we're still in the early stages of where we're going.