EP 598: Fidzup Riases $3.7M, Helping 2500 Retail Locations Track In Store Visits From Advertising, 25 Team with CEO Olivier Magnan-Saurin

Olivier Magnan-Saurin. He's the CEO and co-founder of Fidzup which provides innovation retargeting solutions for brick-and-mortar businesses such as retail chains and shopping centers. Olivier founded Fidzup right after school, in between school, and a little bit of freelancing works.

Famous Five:

• Favorite Book? – On M'Avait Dit Que C'Etait Impossible: Le Manifeste Du Fondateur de Criteo
• What CEO do you follow? – Jean-Baptiste Rudelle
• Favorite online tool? — Pipedrive
• Do you get 8 hours of sleep?— Yes
• If you could let your 20-year old self, know one thing, what would it be? – "Create your own company"

Time Stamped Show Notes:

• 01:10 – Nathan introduces Olivier to the show
• 01:42 – Fidzup provides marketing platforms for physical retailers
• • 02:04 – For physical retailers, clicks don't have any value
• 02:25 – Fidzup sells advertising campaigns to retailers
• 02:38 – Fidzup is a CPC model and gets paid for every in-store visit
• 03:20 – Fidzup is currently working with 2500 retailers in Europe
• 03:43 – Fidzup was created in 2011
• 03:58 – In 2014, Olivier decided to start an advertising platform
• 04:11 – Fidzup tracks the retailer using Wi-Fi or sensor
• 04:57 – Fidzup is able to track 80% of the customers entering the store
• 05:16 – Olivier shares how they get the customer's phone information
• • 05:56 – When a customer opens an online ad, they can track that customer
• 06:43 – Average online campaign cost per brand
• 07:20 – Fidzup buys CPM and sells CPE
• 08:00 – Fidzup has recently raised $3.7M
• 08:39 – Team size
• 08:50 – Olivier hopes to double their team size
• 09:00 – First year revenue
• 09:50 – 2016 total revenue
• • 10:04 – Average annual pay per customer
• 11:00 – Ad volume per year
• 11:10 – The Famous Five

3 Key Points:

• Online advertisement is not always valuable to brick-and-mortar businesses, these businesses still rely on physical advertisement.
• Be patient with yourself and your company—growth takes time.
• If you're in stuck between joining a company or creating your own, choose the latter.

Resources Mentioned:

• Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip – Nathan uses Drip's email automation platform and visual campaign builder to build his sales funnel
• Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to the quality of Toptal
• Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf – Jamf helped Nathan keep his Macbook Air 11" secure even when he left it in the airplane's back seat pocket
• Freshbooks – Nathan doesn't waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives