1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date

Heath Wells is the CEO and Co-Founder of NuORDER, a B2B eCommerce platform that is revolutionizing the wholesale industry. Heath is an entrepreneur at heart, starting his first Internet-based business at the age of 15 in Adelaide, Australia. From 2004-2008, Heath served as the Managing Director at Furst Media in Australia, where he and partner Olivia Skuza led the company to great success across publishing, creative, and digital commerce. Today NuORDER is the leading B2B eCommerce platform. Headquartered in Los Angeles, and with offices in New York and London, NuORDER helps 800+ brands & 260k retailers transact over $2B in GMV annually. Heath's passion, spirit for positive change, and unrelenting drive have been key factors in NuORDER's current success, while his natural tendency for big thinking continues to propel the company's creative innovation and shape the industry.