1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

Ex-RAF pilot who entered the IT sector 25 years ago. Worked through the ranks to serve in senior executive roles in Compaq, HP and Sony across EMEA before founding his own SaaS company, expanding to the US and exiting in 2016. He has served on the boards of many other startups since 2005 and currently runs two ecommerce SaaS companies, a consultancy practice for startups and a Harley-Davidson dealership whilst holding the chairmanship of a mobile ticketing software startup.