1429 Enterprise Collect Customer Data With This $11m ARR Tool

Richard Jones is the CEO of The Wayin Platform (https://www.wayin.com/)

🕒 Time Stamped Show Notes:

00:00 – Nathan's introduction to today's show

0:25 – How Wayin helps 150+ enterprise customers create interactice experiences

1:20 – Why they collect explicitly shared data

2:40 – How they provide many different mechanisms for engagement

5:25 – Why they don't own or share the data they collect

5:45 – How the average customer pays them $65k annually

7:10 – Why they are doing $10M+ in ARR right now

7:30 – How he launched the company in 2011

8:20 – Why he still has meaningful equity after merging and becoming CEO

8:55 – How they've grown to 72 full-time employees internationally and in the U.S.

9:25 – Why they are growing 62% year over year

9:50 – How their growth is coming from both new customers and expansion

10:30 – Why they are driving 125% net revenue retention annually

12:45 – How they are spending 2% of their revenue on marketing