1428 Bootstrapped and $12m in ARR. My kinda CEO!

Max Israel is Founder & CEO of Customerville (https://www.customerville.com/)

🕒 Time Stamped Show Notes:

00:00 – Nathan's introduction to today's show

0:30 – Why Max founded the company 15 years ago to scratch his own itch

1:30 – How he grew the business without venture capital

2:20 – Why they made the decision to pivot eight years ago

3:05 – How the average customer pays them $250k annually

4:05 – Why they decided to maintain bootstrapped

4:30 – How they funded the business with a small retail chain

5:30 – Why they serve more than 50 customers globally

6:00 – How they are doing around $1M in MRR right now

7:30 – Why they are growing 50%+ year over year

8:50 – How they've kept gross logo churn below 10% annually

10:00 – Why they are focusing on driving expansion revenue with new features going forward

10:15 – How their team has grown to around 40 full-time employees

10:45 – Why they spent up to $400k on Google AdWords in the past

12:10 – How they are evaluating new plans for growing their sales team

13:00 – Why they aren't in acquisition talks right now

14:00 – The Famous Five