1421 How He IPO'd $2m ARR Company on Polish Exchange

1421 Michal Sadowski How He IPO'd $2m ARR Company on Polish Exchange

Michal Sadowski is the Founder & CEO of Brand24 (https://brand24.com/)

🕒 Time Stamped Show Notes:

00:00 – Nathan's introduction to today's show

00:24 – Why Brand24 now serve 2k customers each month

03:35 – How their average customer pays them $100 monthly

04:35 – Why they are doing $2.4M in ARR

05:05 – How they launched the company back in 2011

05:15 – Why their team of 65 full-time employees is based in Poland

05:45 – How they've grown to scale with just $300k in venture capital

08:40 – Why they are up from $1.8M in ARR twelve months ago

12:20 – How Brand24 is exhibiting 5% to 7% gross logo churn per month

13:21 – Why they are landing new customers for $280 in CAC

13:45 – How they assume an LTV of $1,500 over 15 months

14:00 – The Famous Five