This year has truly been amazing for the Two Brain Family. As a thank you for your continued support, I have two gifts for listeners to this podcast. The first is Two-Brain 2017, which is a collection of all the blog posts from the last year. We have compiled these into a book format that is over 300 pages! Click the link here to get this book: Twobrainbusiness.com/twobrain2017 The second thing is the Two-Brain Summit 2017 video recording series. If you sign up for the 2018 Two-Brain Summit befo...
Dec 18, 2017•42 min•Season 1Ep. 100
Episode 99 – Josh Martin This year has truly been amazing for the Two-Brain Family. As a thank you for your continued support, I have two gifts for listeners to this podcast. The first is Two-Brain 2017, which is a collection of all the blog posts from the last year. We have compiled these into a book format that is over 300 pages! Click the link here to get this book: twobrainbusiness.com/twobrain2017 The second thing is the Two-Brain Summit 2017 video recording series. If you sign up for the 2...
Dec 11, 2017•48 min•Season 1Ep. 99
Julie Johnston of Camp Rhino created the first bootcamp in Vegas (maybe the world!), had a Ninja Warrior course before anyone else, and now combines OCR, CrossFit and her giant bootcamp under two enormous roofs in the desert. Just listening to Julie on this episode will make you smile. It's a great kickstart to your week--and the way she kickstarts all of her bootcamps--a two-hour lesson called "The Happiness Workshop"--will kick your BRAIN into high gear! It's a perfect interview for a Monday! ...
Dec 04, 2017•51 min•Season 1Ep. 98
Episode 97 – Getting Retail-Ready with Matt Albrizio of Forever Fierce On today's episode, Matt Albrizio of Forever Fierce shares his best practices for selling retail items at Christmas; how to buy gifts for your coaches; and how to create a Retail Plan for 2018.
Nov 27, 2017•36 min
Episode 96 – Mentoring Your Staff with Ken AndrukowKen Andrukow, a senior Two-Brain Mentor and owner of Reebok CrossFit Ramsay, joins us on the show today. Ken's gym one of the top gyms in the world, and he attributes his success to his staff.As we identify the "gold standards" in the gym industry, Ken is at the top of the leaderboard in many categories (including profit). One of these gold standards is staff retention. Ken's metrics are great because his relationships are great.We all know that...
Nov 20, 2017•45 min•Season 1Ep. 96
If we're all going to be excellent--as athletes, as coaches or as business owners--don't we need a common definition as a target?
Nov 17, 2017•3 min
Episode 95 – Rachel Balkovec Rachel Balkovec is the first female strength and conditioning coach for any major sport within the United States. Rachel is currently with the Houston Astros, and I spoke to her on the eve of Game 6 of the World Series. Rachel took the prescribed route for education in strength and conditioning. She got her first degree, then the CSCS, and then pursued her first internship. Then she did her second. Eventually, her third... She's been through Athletes Performance (now...
Nov 13, 2017•1 hr 19 min•Season 1Ep. 95
The marketing crisis for gyms has "almost" been solved - at least for now. What's the NEXT hurdle we'll face?
Nov 10, 2017•3 min
Episode 94 – Out of the Cave, with Dave Picardy and Chandler WalkerDave Picardy and Chandler Walker own Out of the Cave Media. Between the two of them, they have spent years working with gym owners and now they are pursuing a different passion which they call relationship marketing. In this episode we talk about relationships with your clients and how you can leverage these relationships to give them the best experience possible all while also growing your business.Chandler originally started a ...
Nov 06, 2017•44 min•Season 1Ep. 94
Greg Glassman isn't your average genius. Greg shares the mannerisms of the virtuoso: He moves while he talks, fidgeting with coasters on the table. He leans in, then back, tipping his chair from one side to the next. His answers are so quick, most of the time, that you'd think they were rehearsed. But they're not. And Greg isn't just a big thinker. He's also a big doer: He acts. He travels extensively. He has frequent speaking engagements. Old-time CrossFit fans will remember his monthly manifes...
Oct 30, 2017•1 hr 22 min•Season 1Ep. 93
Brian Willis of the Excellence in Training Academy caught Chris for a one-hour interview. This is restricted content for Brian's private member site, but he allowed us to share it here. If you're involved with law enforcement trainers and would like to join the Excellence in Training Academy community they can use the code eitmonthfree at www.excellenceintrainingacademy.com and get the first month’s membership free.
Oct 27, 2017•59 min
If you visit the CrossFit Facebook page, you'll see this:...not "Education Company". Not even "Fitness". "MEDIA/NEWS".Since the first days of the PDF-emailed Journal, I've learned from--and copied--CrossFit HQ's media team. More than any other organization on the planet, CrossFit educates its fans and consumers to create frenzied evangelists. They publish every day. They produce world-class video, employ full-time writers and editors, and pay above the grade for quality photos.What can we learn ...
Oct 23, 2017•1 hr 7 min•Season 1Ep. 92
During our Senior Mentoring Team Meeting at the TwoBrain Workshop last weekend, I asked, “What’s the biggest opportunity in front of the CrossFit community that no one is seeing yet?” Two years ago, that was adding nutrition programs. We introduced the world to a simple solution in HSN, and other services have cropped up since. That’s been huge for many. Before that, the opportunity was the Intramural Open; before that, it was Bright Spots. We agreed the biggest opportunity for some affiliates i...
Oct 10, 2017•47 min•Ep. 91
Oct 07, 2017•5 min
Last week, I published one of the longest blog posts I ever have. But I actually cut over half of it before hitting 'publish', because I didn't want it to be a rant. You've heard me talk about recruiting quality clients (instead of trying to attract a large quantity of clients) before. In this episode, I'll talk about identifying your BEST clients, and how to move them closer to "conversion"--signing up for your service. This episode won't be another tome on Facebook marketing, because I don't t...
Oct 02, 2017•47 min
Who is building on your platform?
Sep 29, 2017•4 min
This episode is a recording of Dave Tate's speech at the 2017 TwoBrain Summit. Dave is the owner of EliteFTS.com, the premier source of powerlifting equipment. Dave has been an inspiration to me since his first articles on T-Nation (the Periodization Bible Parts 1 and 2) almost a decade ago. His early stories were about training at Westside with Louie, but since then he's written extensively about his own experiences in business; learning disabilities; training; and even helping writers. Dave is...
Sep 25, 2017•1 hr 13 min
Are you doing the RIGHT hard thing?
Sep 23, 2017•3 min
#ridebikesbehappy I’ve known Jan Roubal for probably 20 years. He's a personal friend who owns Vélorution, a bike store in Sault Ste. Marie, ON. What does a bike store have to do with owning a gym? As CrossFit gym owners, we are in the fitness industry. We own a service business, not a product business. We already KNOW that building a community is critical for our success. We also know: that's not easy. In the product sales business, that's even harder. Some would say it's impossible to build a ...
Sep 18, 2017•53 min
Who Will Lead Them? With Josh Price
Sep 15, 2017•3 min
Justin Bergh is the General Manager of The CrossFit Games. He is the man behind the curtain and he really makes the Games go--everything from making sure the athletes start their heats on time to making sure the events flow well. He is the guy that puts it all together. In this episode, we are going to talk about what it takes to guide massive team of volunteers; what it takes to keep everyone following the rules; and how the CBS and Madison deals came about. More importantly, I want you to know...
Sep 11, 2017•54 min
Sep 08, 2017•2 min
Episode 86 – Kate Foster & Taylor Kemp This episode is brought to you by Anvil Coffee Co. Today we are very lucky to be joined by Kate Foster former poster child for CrossFit for Hope. Her journey through two bone marrow transplants is well-documented in CrossFit Journal. I was there at St. Jude in 2013, and I share a small snapshot of that meeting in this podcast intro. Kate just graduated high school a few months ago and is going to be attending the University of North Carolina this fall. ...
Sep 04, 2017•30 min
What if we had 1000 mentors helping 1000 small businesses each?
Sep 01, 2017•2 min
I love entrepreneurs. Fitness led me to entrepreneurship. Now it's time to help other entrepreneurs find fitness. Why do business owners *really* need fitness? Sure, like the rest of us, they might need to lose a few pounds. And everyone knows that exercise relieves stress and improves focus. But entrepreneurship requires more than resilience and focus: it requires a fit BRAIN. One of my companies is IgniteGym. Our mission is to build cognitive fitness. These are the 10 elements of cognitive fit...
Aug 28, 2017•46 min
I get a LOT of questions. Sometimes it's from people who read my books. Sometimes it's people who watch our videos on YouTube or Instagram. Sometimes it's people who get an email from me--almost daily, lately. Sometimes it's from people listening to this podcast. If that's you, thank you. Sometimes it's even people who hear an idea on another podcast, or another website, or even the CrossFit Journal, trace it to the source, and find me that way. To those people, my deepest thanks for the extra w...
Aug 21, 2017•55 min
Guest host Amanda Hendren asks, "Are You Giving Too Many F*cks?"
Aug 18, 2017•1 min
Episode 83 – 3 Tactics To Self Motivation for Owners No matter how noble our mission, we ALL struggle with motivation. After a great weekend like I just had, it's tough to kick the sand out of my shoes (and between my ears) and get back to work at 4am. Even after 22 years as a coach and 12 as an owner, I still need to practice mindset techniques. In this episode, Craig is going to share three that have been extremely helpful. Craig Hysell is a close friend, a firefighter, the founder of Convicti...
Aug 14, 2017•19 min
Aug 11, 2017•3 min
Episode 82 – Boot Camps In the CrossFit world, Boot Camps can often have a bad name. However, today we are here to discuss how these can supplement your CrossFit gym and provide a non-threatening environment for new members to get their first start in the CrossFit world. Learn about how to setup a Boot Camp, what to price it at and much more! Ryan Webber from CrossFit Eternal and Sherman Merricks from CrossFit Dynasty join me to discuss this topic on the show today. Meet the nutrition needs of y...
Aug 07, 2017•53 min
