This episode is brought to you by the 2017 TwoBrain UK Summit, November 11-12 at Thames CrossFit in London, England. Register here! Episode 81 – Partnerships Do you REALLY need a partner? I would describe CrossFit as an owner/operator model. But many of us need a little extra push or need money at start up; or a security blanket; or just a kick in the butt. So we take a partner. Today we talk about how to start a partnership; when you actually need a partner; and how to get out of a partnership ...
Jul 31, 2017•49 min
What can you CUT?
Jul 28, 2017•5 min
This episode is brought to you by the 2017 TwoBrain UK Summit, November 11-12 at Thames CrossFit in London, England. Register here! Today we are talking about hiring staff. We are joined by two special guests: Two-Brain Mentor Danielle Brown, and Jay Augusta of BarbellJobs.com. Hiring staff can be one of the most stressful and time consuming processes when it comes to running your gym. Danielle and Jay break down simple steps you can take to make this a painless process and get the right talent ...
Jul 24, 2017•41 min
Who are you hiring? Is it yourself?
Jul 21, 2017•3 min
You have a LOT of opportunities.You probably also have a lot of hard things that you NEED to do. And FOMO. And overwhelm. And maybe a family that would love to see your face in the daylight hours…How do you take action on everything, or prioritize? Which thing do you do first? How do you overcome fear of possible outcomes and knock over the first domino?In this short episode, I’ll tell you how.This episode is brought to you by the 2017 TwoBrain UK Summit, November 11-12 at Thames CrossFit in Lon...
Jul 18, 2017•40 min
What are the benefits of capping membership?
Jul 14, 2017•6 min
Jeff Smith of Cannon CrossFit in Texas joins us on the show today. Before becoming involved with CrossFit, he was buying up buildings and holding them to develop cash flow assets. This is a super important episode as we discuss the keys to developing and growing your investments to include an array of options. Take notes and be sure to reach out to Jeff with any questions you may have! Jeff and I both highly recommend Rich Dad, Poor Dad by Robert Kiyosaki. In this Interview: What is a cash flow ...
Jul 10, 2017•46 min
Is the old model of "hiring a full-time admin person"--or even hiring a GM for your gym--obsolete? If you've hired a GM before, you've probably broken out their task list in advance; then calculated the time necessary to do the work; then evaluated their ability to execute. Right? (If you haven't done this for all of your staff, including coaches, you need the Incubator.) And you've probably read The Four-Hour Workweek, where author Tim Ferriss uses Virtual Assistants (VAs) to help him reduce hi...
Jul 03, 2017•41 min
Jul 01, 2017•8 min
This is an important replay of an episode from August, 2016. I think everyone should listen to this episode every YEAR, and read Bob's book ("The Go-Giver") every year too. "The Go-Giver" is a career-changing book for many professionals. In this episode, co-author Bob Burg talks about value, influence and changing the way you look at business. Bob starts with an overview of the 5 Laws of Stratospheric Success: Value, Compensation, Influence, Authenticity and Receptivity. Then Bob talks about INT...
Jun 26, 2017•33 min
What are they willing to give up?
Jun 23, 2017•4 min
You probably have a great idea. I've never met an entrepreneur who didn't have at least one. You might even know the steps to get there. So why aren't you doing it? If you're a fan of this podcast, you probably own a business. You probably have an idea to make your business better. You might not know the first steps. Or (more likely) you're probably chasing TEN ideas and finishing none. This episode is dedicated to ACTION: doing the things that will make a difference. Knocking over the first dom...
Jun 19, 2017•39 min
Jun 16, 2017•6 min
You suck at selling your service. So does Chris Cooper. In fact, he hates selling. So he doesn't. In this episode, he'll talk about how you can to increase client numbers, revenue and profit without feeling like a salesperson. Some people enjoy sales. Chris really doesn't. Here's how he's been incredibly successful at making sales without "selling" anything.
Jun 12, 2017•46 min
What are you avoiding?
Jun 09, 2017•5 min
Today’s guest, Gretchen Bredemeier, is here to talk about coaching kids. Most people have a lot to learn about motivating kids. Why do I say "motivating" kids instead of "training" kids? Because there are already a lot of programs out there on how to train kids; however, the kids must want to be there. The parents have to bring them, but if the kids don’t like the class, they won’t stay. Gretchen is an expert in this area. Success is important for motivation—even more so with kids than adults. W...
Jun 05, 2017•55 min
For years, I've been surprised at how quickly CrossFit gyms have embraced yoga but ignored Pilates. Mobility is a virtue, true; but stability is a necessity. Mobility and stability are the yin and yang of every joint's function. Getting really, really bendy might put you in better positions...but won't help you hold weight there. Pilates can. Yoga is great. But it's hard to introduce into a CrossFit gym, as hundreds have discovered. Doing yoga requires more than a soft mat on your black rubber f...
May 29, 2017•53 min
May 26, 2017•8 min
It is very easy to open a CrossFit gym, but it’s hard to keep one running. CrossFit gym owners must learn fast and develop their skills in areas like Facebook marketing and email lists. But what's MORE important is developing in-person relationships with the people around you, including other businesses with overlapping target markets. Many entrepreneurs don't possess the skills or mindset to develop a solid cross-referral program. But Tammy and Kaleda do, and in this episode they'll share how t...
May 22, 2017•52 min
What does "professional" mean?
May 19, 2017•5 min
It's 8am in Rochester, NY. Brian Lelli sits and waits for the moving van to arrive at his house. On Thursday, Brian said goodbye to his CrossFit community. He's moving his young family to Florida and leaving his gym in the capable hands of his GM. I talk a LOT on this podcast about the ability to walk away from your business for days, weeks or months. Maybe you just need a few hours each day to work ON the business instead of IN the business. Or maybe you're like me, and have other businesses to...
May 15, 2017•34 min
"Can You Go?" - how long could you leave your business? Included is an ACTION you can take this weekend to get you started.
May 13, 2017•3 min
What's your intent: In your training? In your business TODAY? In listening to this podcast right NOW?
May 05, 2017•6 min
On today’s podcast we are joined by Tate Stewart of CrossFit 1420. Tate is a former college football player and strength-and-conditioning coach from Houston, Texas. Today we talk about leadership in the service industry. Tate is an accomplished gym owner, and he's about to complete the Two-Brain mentor-in-training program. Read more about The Path to Mentorship here. Reminder: The 2017 Two-Brain Summit is coming this June 3rd and 4th in Chicago. Be sure to register now! In this Interview: A uniq...
May 01, 2017•1 hr 11 min
Who are you serving?
Apr 28, 2017•3 min
Episode 69 – Raphael Paulin-Daigle Today’s guest is Raphael Paulin-Daigle of SplitBase.com. He is a conversions expert who is extremely passionate about helping businesses grow. He'll teach us not just about website and Facebook marketing conversions, but also about the first impressions clients receive when they come through the door and how to follow up with people. With Facebook ads in particular, many business owners boost a post or build an ad, hoping for an immediate payback. What they SHO...
Apr 24, 2017•1 hr 1 min
What are you asking your clients?
Apr 21, 2017•5 min
Dan Martell is one of my OWN mentors.Last September, I traveled to the Archangel summit in Toronto, Canada to listen to Seth Godin, Gary Vaynerchuk and Robin Sharma. As lunchtime rolled around, I wanted to leave and get a sandwich; but then Dan Martell was introduced. His talk was so compelling in the first TWO minutes that I stopped short of the door and sat back down. When I finally DID go for lunch, my phone died. I didn't check my messages for six hours. When I did, I discovered several miss...
Apr 17, 2017•55 min
So...what are you doing on Monday?
Apr 15, 2017•2 min
What if your TOP became your bottom?
Apr 07, 2017•3 min
