It's two brain radio. Every week we'll deliver top shelf tactics to help you improve your fitness business and move you closer to wealth . And now here's your host, the most interesting man in fitness, Chris coper.
This episode is brought to you by liquid state design. Is it worth it to outsource your programming? And when I started to bring business.com to brain coaching.com I built these sites myself from scratch because I wasn't satisfied with what else was out there. It's important to know how to build a website yourself. It's important to know how to change your own oil. It's important to know how to rotate your own tires, but the value of your time is what's most important.
I'm not a graphic designer, I'm not a website designer and so I trust liquid state designed to take care of all this stuff for me. Check them out, talk to Teresa . They do some pretty amazing work and a lot of two brand gyms are already using them to huge advantage in their local market. Today's guest is Gretchen Bredemeyer and she's talking about one particular area that I love talking about the most, which is coaching kids.
I've been a kid's coach since 1996 that's 21 years now, and I've learned a lot about what it takes to motivate kids. Why do I say motivate kids instead of train kids? Because there are a few great courses out there already on how to train kids, how to get a kid to do a proper deadlift, a proper squat, and why those things are important. You've got brand X, you've got CrossFit kids both. Fantastic. You should do both. You'll learn more about coaching adults if you take these kids courses, okay?
However, the kid has to want to be there. The parent has to want to bring them, but if the kid doesn't like the class, they won't stay. And today's guest, Gretchen Bredemeyer is an expert at getting the kids to want to stay even more so with kids and with adults. Success is necessary for motivation, not the other way around. It's important for a child to feel like they have control over what's being done that day. But also to have some positive constraints.
So while Gretchen frequently asked the kid to make up their own fitness game, she doesn't just let them run wild for the hour. On the other hand, she doesn't fall into the trap that burns a lot of coaches out, which is trying to have full control over every second of a kid's class. Gretchen in this episode explains how they get more kids, how they keep more kids, how they price their program, how they grow their program, how they run their programs, their classes, their schedule, everything.
But I think the most important takeaway from this episode is Gretchen's personality. If you can find someone like Gretchen who embraces intrepreneurship, that is creating a program under your Jim's umbrella, fantastic. Here is how you motivate them to grow their own program. In this case, kids with appropriate reward shielding them from risk and letting them feel like they have control over their life.
The reason I'm so excited to release this episode was because most podcast episodes that I do are first is webinars. Members of the two brain family. That is people who are clients of our mentoring company are invited onto these webinars. First, they can interact with the guests live, they can watch live, and then I record the webinar and release the audio on these podcasts. That's no secret. You can still benefit from the knowledge.
You just don't get to participate in the discussion if you're listening only, but in this discussion, Gretchen was hammered with so many questions from affiliate owners who want to run kids' programs or one-on-one better kids programs that it was beyond anything I've ever seen before. Two people on the webinar offered Gretchen a job and they were serious about it.
If you're looking for kids programming, if you're looking for a curriculum, this podcast might not be for you, but if you're looking for a way to build a sustainable kids program and change kids' lives while adding a meaningful stream to your business, this is the podcast for you. Without further ado, Gretchen, Britta Meyer ,
[inaudible]
, welcome to [inaudible] radio.
Thank you so much for having me, Chris. I'm glad to be here.
Yeah, it's my pleasure. Can you tell us what brought you to coaching kids and then what brought you to CrossFit?
Yeah, absolutely. I think I've , um , been coaching kids probably since I was a kid. I started with a twin brother and sister that were 12 years younger than me. And my mom was really intentional about teaching me how to be intentional with kids. I went up from there to schooling and fell in love with rock climbing. I was a professional rock kind of for a little while and I got into that because I thought it's kind of fun but couldn't pay to do it.
So I learned as much as I could and started with the little bitties and worked my way up. Then , um , just started coaching , um, and then ended up as a professional rock climber at some point. You fine . I did the same thing with whitewater kayaking. Then as I got older kayaking in January and February in this area. Got it. Little cold. So my husband suggested CrossFit , so we came across it . He's a huge guy, you know, that looks like six center panels for fun.
And um , they modified my workouts for me and uh , we did the same workout with the same level of challenge for both of us and they feed him and I was like, yeah , we're doing that. So I fell in love. Um, but it's the same story, you know, CrossFit is [inaudible] sensitive and um, and I love working kids and I've loved teaching. I have a huge passion for teaching, so I decided to learn what I could and as I learned more, I got to teach more people.
Awesome to hear. Okay. So you started off with rock climbing and we're going to talk about the different elements of your program and the different influences that you have. When you started at Loco, did they have a kids program already or did you initiate it ?
They did have a kids program already. It was definitely a different format than the one we have currently. And I think that the reason why things have gone to a welfare recently is that I think our first sort of picture of a kid's programs, there's , when I came in with sort of a like glorified babysitting, right? You're moving things like that, but you're not really doing, you know , it wasn't a sport. It wasn't serious. It wasn't, it wasn't an intentional, right.
It didn't have a long life vision. And so what we've found out, I'm at, I'm a Loco and the owner here is Josh pipes . We talked about it a lot and what we found out over the past a couple of years of doing it. Yeah, he's super cool. Um, what we found out is that what a kid's program actually needs to be is a CrossFit gym for children for youth. Right?
So we work with four to 17 so it needs to be all of the business things that you implement in your CrossFit gyms and encourage other people to implement in their cross stitching . The most success that we've seen has been when we've implemented those same things in the kids program.
Okay. And that's totally awesome because I think, you know, some of the greatest impact that we can have on the world as CrossFit coaches is really with the kids. Right. Okay. Well can you just kind of give us an older view of how the CrossFit kids program works in local right now?
Absolutely, yep . We have three age groups . Um, we have the box top, they're four to six. We have our box kids, which are seven to 11, and we have our box beef , which are 12 to supposedly 15. But we have some people that really like it. And so we have a 16, 17 year old. Um , and that's fine. They do great. We have classes four times a week. We have the top are almost for a half an hour . We try to keep it really fun, really active.
Um , we found that it half an hour is really good for their attention span for learning. Uh , the kids have an option of either coming two or three times a week instead of the beef with a , an extra by invite only barbell club that meets on Saturdays. So the kids that I see expressing motivation, commitment are good movers and show great leadership skills. We invite them to come join us on Saturdays.
And that massive dead lifting husband that I mentioned comes in and helps me coach, which is fun for them to have a male role model as well. And that's sort of how the classes go. And what did recently in the same vein of, you know, our CrossFit gym is just across the for youth . Uh , we started doing required on the middle of classes before we allow access to the older kids class. Things are loaded, we do a lot of barbell work using a lot of things like that.
And I've found that the one on one time with students before they enter that class allows me to see and find any mobility issues, allows me to kind of figure out their personality, how they're going to be most comfortable and sit in the class and also teach them basics in an environment that's not going to be embarrassing to your average teenager. So it's , it's been really, really helpful. A lot of people sort of, well wait, I don't know that I'm interested yet.
Do I really have to do this to me? If there's yes, absolutely you do. It will be helpful. I will teach you how to move well for the rest of your life, even if you never come back. So that's been really helpful, I think effective.
Okay. And I think that's probably like the one on this episode. Uh , and we're six minutes in. You are one of the only CrossFit gyms that I know that has any kind of on-ramp process for their kids' program. What do you include in there , Gretchen?
I , I tried to get a really good idea of how the , the athlete moves. That's one of my biggest priorities. So , um, I watched him run , uh , more and more these days. I see as these are students that have horrible , horrible running balance or still or were they foot placement and things like that. So I try to watch for that prep that if I can we go through squat , we start with box lots are squatting to a box, either one.
So, and then we move on to, you know, can you jump, how do you feel about competing ? I don't want to be asking students to jump on a 20 inch box for the first time in front of 10 other students that are living hell for most teenagers. So we go through jumping, we go through jump roping, you go through can you do a pushup? Was your backgrounds , what are your goals, what is your history? What is going to make this fun for you?
And while I'm doing all that, I tried to get a really good sense of their personality. Are they kids that are coming to me too directly interact with them in a classroom? Are they kids that would rather me pull them aside or make my comments sort of before or after? Are they kids that are going to have fun joking around with me? I'm in the Midwest so I love a good sarcastic comment, but some kids really don't appreciate that.
So within that, and I do it for 45 minutes and within that 45 minutes I feel like you get a really good sort of feel for how the kids are and how they would best interact with the class.
Okay. So just so that I'm clear here, because I'm scribbling notes faster than anybody, it's a one 45 minute session. What do you charge for that?
I turned $65 right now. Um , our one hour PT session is 65 so I started $65.
Same as your personal training rate. That's what I was going to ask. Okay. And you actually brought up something else, which is that being exposed to a group right away might actually be a barrier for some kids. Right? Like I remember that awkward time that was, I'd like to say it's not that long ago, but it was 30 years ago, but I can still remember it. It was painful, right?
Yeah. And we see it a lot of kids who struggle with anxiety and are seeking to deal with that anxiety through exercise. Um, we see a lot of kids who struggle with depression or kids that don't fit into sports anywhere else. So that social aspect is huge for them. Huge. So we try to make it as good as , as good as possible. I also really train my kids and how do we accept new athletes? Like we go through this process and it's very guided.
It's very, you know , your , what are your responsibilities and a new person comes, how are you supposed to interact with them? And I do it with every single kid comes. So they've kind of, they've been trained I guess how to accept new people and make them feel welcome and help them sort of fit into the class , um , as successfully as possible.
Okay. And we're
going to come right back to progression, but one of the things you said for the invite only class on the weekend with your husband was , uh , they had to demonstrate some leadership. So how do you recognize or how do you measure that they're ready from that leadership perspective? That's a great question. One of the things that helps is we do an athlete of the month program.
So you know, you look back , um, you see the people whose names come up for the often and, and why you're recommending that we have these , these massive push to have them. They're awesome. We have these huge green hope gloves. They're phenomenal. And um , we take pictures with them, they're super fun and, and the kids get to sort of pick a movement today. The teams do it as well. They think it's a blast. So you started to see through your pics there. That's helpful.
Another thing is, is that when we do receive new athletes, it's really easy because you see the people who are like, Hey, let me help you out with that. I'll show you what the bars all are showing you where the clips are. Let me have you get your bar set up. Let me help you put your stuff away. You see kids sort of sort of encouraging them quietly or, I mean we just have comes in a lot of different ways, but in those classes, especially when new people come in and degreed neat as hell .
Yeah, I see our kids kind of picking that up because the instructors know that they're supposed to be models, but there's no real overt coaching in that. I, you know, I can't help but believe that when they learn that behavior from you in the class, they've got to carry that outside the gym later too. Right?
They do. They do. Um , I hear some teachers, I hear from parents and I hear from siblings , um, I hear from a lot of people they do. And I feel like one of my passions is trying to teach the whole child. Right ? I don't want to teach you to cross it. I want to teach you to be an awesome member of the CrossFit community. I want to teach you to be somebody that's going to benefit the community around you.
And so, you know, before we , we prepared for our competition, we talked about what it's going to be like, the level of emotion. Is it okay to cry? When is it okay to cry? You get no rest . What do you do? Let's make a decision . We talk about um, you know, this is a why that's going to make you feel like X, Y or Z when you get finished with it. These are appropriate responses when new people come.
Um , if people say negative things, everybody looks at me as like, Oh cause they know they're not going to get away with it. And I think that that teaching, that teamwork is what kids really want in a program. I think they get excited to feel like a team to feel like they're part of something bigger. And um, as you teach them and are intentional on that. I do. I try to be intentional about making sure that I'm involved in that as well.
Like my kids has called me out before and then like, Oh coach, do you need to do birthdays? And if burpees happen , look, it's not one kid that's ever doing burpees. If Furbies happened , everybody is doing burpees, coach included, because we're seeing and nobody suffers by themselves and [inaudible] and we decided we had to talk about one day I was like, we can either love or he [inaudible] . And so we just love burpees. And so if they happen , they happen, the whole team does it.
I mean move on, you know what I mean? So it's that team aspect. I is really important. The kids program.
Oh yeah. I love it. And uh, but even more so, I love what you're actually teaching these kids because , uh, until I was a parent, I didn't understand it . Like, good people don't happen by accident, you know? So let's, you mentioned that you say to these kids, it's okay to cry. You know, if I was a 13 year old boy and I was frustrated and I was like, I can't do this, I would be terrified of crying in front of some girls or even some other boys. How do you, how do you say that to them?
Well, I , I, I teach mostly through stories. I think that that's how, that's how we learn . Um, I mean as old as parables were , that's how people learned best. And uh, I dunno , I told them stories from my own experiences that a lot of really incredible stories. It just happened through the numbers of our gym competitions that I've been to. The last competition that we had, we grabbed the learning opportunity.
There was a 16 to 18 year old who had never done posted bar before and the very first movement was to bar and she sent her a 12 minute workout trying to get seven those Debar and that's all she did. And I walked through with the kid , Hey, would you have signed up for this competition? Why or why not? If not, what would you have done? Should you have sat home? Right . We went through the entire process and finally figured out, Hey, wow, that's really impressive that she did that.
And then I mentioned that her twin sister crushed the bod right next to her, was crushing the wad. Um, and how impressive that was that she, it's hearing versus , or , and continuing. And they were all like, okay, we've got this, we're totally going .
Gonna we're totally going to try to , and we got is the first time any of my kids that goes to bar , we've got three kids to depose the bar because they wouldn't give up on him because I feel like when you get good stories, like I share all those stories with the kids, I try really hard to .
All right . So I hope everybody wrote that down. And uh, you know, the, the number of questions that you're getting here, Gretchen, is reflective on how much wisdom you're actually sharing. So this is fantastic. Let's talk about progression through the program. Is that based just on age? Like do I turn 13 and then Daraja wait into the program? Do I have to test into it? How does that happen?
Well, I started, it was, I envisioned it as more of a test into , um , program. And as I've gotten to know kid or youth athletes better, I realized that it's so incredibly individual. My BS class starts at 12 and I have a nine year old that could probably do it and I have a 12 year old that would, I hate to do it. So I feel like I , I , I , I set up the age limits and then I never talk about them . It's more like a , Hey, I feel like you're ready for this.
I feel like your movement quality is ready to really be challenged. Um, you know, we don't play as many games in the older class, but I think you're ready for it. What do you think having that conversation with parents? I think I found out that super individualized. If I was gonna start a program tomorrow with brand new, I would probably make it just based on age. But , um, I think now that I know the kids better , um , it's really helpful just to make that totally very fun individual.
Like I said, we thought so. I'm an interpreter by trade for deaf and hard of hearing kids. And so two of my desks , students have decided to join us and they're so comfortable with an interpreter as their coach that while they could go to the adult classes, they'd much prefer to stay. So that's the 16 and 17 year old, right? So when they'd be totally comfortable in adult class, they really prefer the environment. So I think it's just , it's just based on individual.
So age is a starting point, but then you're making an individual prescription based on a kid. Okay. So like at RGM the problem that we ran into was so many parents of young athletes thinking their kid is elite, that they would want to bring the nine year old and put them in a 13 year old group. So , um , that's where our testing came from. But how do you deal with something like that?
I think that happens everywhere. Um, so my response has always been, I don't want to do what's best for son for your child. I wanted to do what's best for this athlete. And from experience, I know that moving his students, Oh in the class is so motivating while moving an athlete down a class is going to be really tough for them. So in an effort to provide value to really serve your child, let's go ahead and start them, even if it's just for two weeks in this class.
And then , um , as I see their movement patterns more often and we can talk about [inaudible] when they're ready. Um, I've also offered people the opportunity to take that 45 minutes on the middle session with me so that I have the opportunity to sort of show that athlete what's going to be expected of them. And, and they all, I don't get much argument after that.
I feel like that , you know , parents and wants to see their kids succeed sometimes more than the kids want to see themselves succeed. And so I feel like that I've never really had much pushback.
Okay, that's really interesting. And I hope everybody wrote that down for me . Them or they're going to watch this webinar later and just hit repeat because that is how you do this tactfully. Perfect. So we've got a couple more questions that have come up. More about like the implementation specifically. Uh , are you running your kids' classes at the same time as the adults classes? How does that work for scheduling ?
Yeah, that would be the best that that would be best practice. Your athletes who are parents are going to benefit greatly from a kid's classes run at the same time, have an adult class. Um , because of our facility coaches limitations of different kinds. We don't do that for every class. So my, my team class, the box fees run simultaneous things to an adult class, which works out really well. I find that the kid's class runs better with no one else the building. I love to let them scream.
I love to let them run around and jump around and be crazy. I don't want to have to worry about it for free music during that time. Um, I don't want to have to worry about cars in the parking lot there all people really hard to see and I want them to feel free. I want them to , to be wild. I'm going to be kids. And so I've found that running it before they're adults in the afternoon, it's been really helpful.
The other thing that I've found that super successful is running the kids cost right before the [inaudible] class size. I think we all end class with , um , a game of sport at the end live a whole class to be gained. But at the end it's just be game . Right? Well, that's what they think. And um , what I've done is I've invited the team class to come and join the kids . Correct .
So the teens had started showing up earlier and earlier and earlier to join in these fabulous games for the kids, which provides not only a fun warm up for my teens , but it also provides great role model for my kids. And so as they've gotten to know one another better, I've been able to introduce, you know, Hey, you know, maybe this person could come to your workout.
The competition that we did just recently, the teens and the kids knew each other by names were cheering for each other like crazy people. It works really well. It's really benefited, I think, both programs very nicely.
Yeah, that , that is really awesome Gretchen. And I hope you're watching the comments here.
You wanted to remind me that I also sometimes invite jobs to play games with the kids and I have
literally, okay. There are, there are some fantastic questions here, but I wanted to come back to kind of your mindset because CrossFit kids coaches burnout pretty quickly. It's something you said about letting the kids run, letting the kids be kids. I think too many of us try to force the kids to conform to rules, you know , are you aware that you do that or is it, is it conscious?
So there's a couple of things I would love to comment on in that vein. Um, first of all , um, I specifically programs are kids for my own entertainment. It is imperative for the kids to have fun so that they don't burn out and it's awesome cured and that the coach has fun but they don't run out . But don't think that I don't program their calls because I love to see them trying to bear crawl or Superman because I think it's hysterical cause they all look like flopping fish. Right.
You have to throw her and things for your own enjoyment. It's the kids program. They'll have fun, right? Wouldn't be placed at this door . I put an eyepatch on and talk like a pirate. You have to have fun. So in your programming, if you're not programming for your honor and attainment , at least in the kids class, then it's going to be tough for you. Just place. It would be tough for them if they weren't having fun and fast .
The other thing that I like to be mindful of is probably for the first 10 minutes of our kid's class, I let them run. And normally that 10 minutes happens before the official class start time. But I let them run and there's, there's two reasons for that. One, because kids don't get to run like crazy people as often as they need to. But the second is because I really like to get their brains engaged at the beginning of class.
I was lucky enough, Josh was very helpful in letting me go to the ignite program that you guys offer and really using that and utilizing that has been really successful. And I kept classes and one of the ways that I do that is they all come in with crazy games and they all have different ideas of what the rules are and who knows what these games actually started as. But like kids are creative people. They're incredibly creative people.
And as an adult coach, I'm never going to be as creative as they are. Um , so one thing that we tried to intentionally do from time to time is say, okay , Hey, I hear you guys are trying to play this game and it's not working. So why don't you guys sit down, blame the rules to us. I'm going to give you a list of things that will definitely work and a list of questions, right? We don't think these are going to work. Why don't you guys sort of filter this out and figure it out. Go meet a group.
We want nothing to do with it. You need to have one speaker come back, tell us, and then we'll gain test . And I've come up with some of the best games that we play in our kids program by saying, Hey, this is, this has a lot of promise. Let's fix it. Let's take it. And the kids do such a great job of problem solving. They're absolutely incredible. I do the same thing with, I found a, I found the huge dice. They're like only dice.
And I gave the kids , um , I split them into two groups and I gave each group dye and a whole bunch of wall balls . I would like, how about it? What are we going to do? Come up with a game. And it was brilliant. We still play those games all the time and they have ownership of it. It feels like they're on a team. Right? It feels like they're in this together, which is seriously, I feel like the draw for these kids, right? Kids play sports because they want to be on a team.
They want to know sort of what their role is in this sticky community that they're figuring out. They want to know how to match up and what they're good at and what they're not good at . They want to know these things. And I feel like that's why sports team sports are so helpful at a young age.
But if you could have a team sport CrossFit, it didn't require specific movement patterns where you could teach them how to move and how to squat and how to throw and just make them, you know, that GPP makes them good athletes and they can pick whatever they want later. Um , I feel like that's really what gets kids excited about the program.
That's amazing. I know , uh , Mike has loved making up games, you know, so it makes a lot of sense to let them take the lead on that. Absolutely. So aggression, we're really like leveraging your personality here and I'm sure that you're getting a lot more from these kids than a lot of us would as coaches. Let's talk about how far we can take that. How are you implementing nutrition coaching into the program, if at all?
We play games . Obviously everything that I'm talking about right now is more focused on kids program . I tend to things with the teams in a very similar way that I was with the adults . So for the kids when we talk about nutrition, we played pro game fairly often. I found it on the dollar store. Little foods like a chicken stick and a piece of cheese and you know , all sorts of random little pieces of food.
Maybe they went in the kitchen and I hide them all over the place and make them go find them and tell me what they are. I ask them all the time when we have our meeting at the end of the class, Hey, what do you guys can have for dinner tonight? What should you guys meeting for dinner tonight? We talk about everyday food , sometimes foods and special occasion food.
One thing that also really helps us sort of talk about that was the competition that came up, which I would love to talk about the competition that came up. The nutritionist here, she's um, her name is Vanessa. She's run forklifts fit .
She, it's trying to get kids more aware and parents more aware of what their kids should be eating and how to cook for picky kid in this day and age and uh , we were able to set something up for the parents to specifically have her teach them how to fuel themselves to the competition both the day before and the day out, which was really successful.
There were a lot of people that showed up for that and I just made sure that my kids were part of that meeting for the first 10 minutes or something like that so that they felt like they were learning how to eat. I feel like when it comes from your parents and your parents are like, eat your vegetables very different than if it comes from a coach or if you feel like you've learned it and you've like owned it yourself. Like, mom, I need to eat more broccoli.
That's what I want to see my kids doing. I want to see my kids going home and being like, this is what I want for dinner. Or I love the second piece of cake. But that's a special occasion. That's what we're going for. That's what I meant .
Oh, that is fantastic and a great way to teach it because I know that can be a really sticky subject, especially with teenagers. Right. But just approaching it from, from that macro perspective of this is a sometimes food instead of like too many carbs. I think that's awesome. So you mentioned, we've got a couple of more questions on like the very specifics of how you operate before we get into the broader stuff.
But Dave is asking here first like what is your coach to athlete ratio in the different class levels?
That's a great question. Before my classes started growing, I hadn't very, very distinctive opinions on that. I feel like as my classes drew and I knew the kid , I think, I think one did , Josh had to walk in and be like, what is happening here? For me to realize that maybe there were too many kids. I don't know.
I think it's, like I said, I think it's a blast and I think we were deadlifting that day and I was really, really confident in their capacity to double with , but I'm sure it's any onlooker, it looks like massive chaos. And so I feel like when I started, I have very distinct opinions and what I've done is sort of tried to create new opportunities for classes to sort of read the kids out. But I feel like it, again, it really depends on the kid.
I know that parents would like to see, you know , like a 10 to one ratio or even an eight to one ratio. And I know that that that's a great way to do things. However, I would much rather have an extra kid and gravity , which would be like, Hey, can you just watch for form and let that kid come or not? Um , the other thing that I did recently was I, I hired a, a co coach, my assistant coach, her name is Katie, she's amazing.
She used to teach some lessons, so she's like, Hey, they're not going to drown. Right. So she does. She's really calm, cool, collected, she's great. And I got a coach and training, so one of my middle schoolers, it was showing just incredible leadership qualities and she's amazing with kids and was really helpful. I just started training her as a coach and training.
So now there's three adults in most classes, so we can have as many kids as we want now, but I feel like I'm a lot less strictly opinionated on that. And I used to be.
Yeah, and I think a lot of that too is the comfort of the coach. You know, like your assistant said they're not going to drown. My, my ceiling for coaching kids is really like five kids, but I will not claim to be the totes .
I have some kids that if all five of them showed up, I would be terrified. It depends on the kids. I had them . I have a group of kids and sometimes you just, I mean honestly you just have to have a conversation with the kid. Or parents would be like, this just maybe isn't your thing. Like, maybe you need to find something that matches you better. You know, you're , you're a noodle, no matter what we do, you know, maybe go swim , you know , the Buddhist swimming.
It's like, you know, sometimes you kind of have to figure out like, we've worked at this. Are you having fun? Like having that conversation with kids that made sure that their goals, you know, as a kid you don't think about your goals, right? Sometimes as an adult you don't think about your goals . So really having that conversation and making sure that they're engaged and having fun.
Okay. That's awesome. Cause if they're fun, if they're having fun, they come back. Right. Okay. I want to move on to some bigger, bigger concepts here. You know, at two brain we teach entrepreneurship and you operate under the umbrella of Loco , but the kids program is really your own. In fact, you've really done a great job of taking ownership of it. And a moment ago you said, I hired a blank and I found a blank . Talk a little bit about, you know, how much ownership of the program do you have?
How does that fit under the local umbrella? Go ahead.
So when Josh first approached me about sort of not doing my other job as much and tried to explain this intrepreneurship thing, I had a heart attack. I like couldn't breathe and was terrified and I am in no, no way an entrepreneur. I do not have the capacity to take that risk. I would be miserable if I was Josh price .
Um, but the fact that Josh has already taken that risk and has made it clear that he supports me and believes in me and has faith and trust, the decisions that I made has made it easy to sort of sometimes think of it as just mine. I'm constantly thinking of new ideas. Josh and I are constantly batting around new ideas. We're constantly trying to make better, trying to make things more integrated.
Like I have this [inaudible] , this huge dream of, you know, the adult knowing the kids the same way. My teen class knows the kids and making the kids just part of the community. They're doing mirth . On Memorial day, the teams are doing a half Merce and we came up with a mini merch for the little guys and they're all going to come in and join in. So I feel like we talk, I'm constantly talking to Josh, but I feel like for the most part I totally own it if I don't own it.
And like the technical aspects, I own it in my heart for sure. And my thought process is for sure. I think it's , there's so many awesome opportunities, the value that you can give a kid at age seven over their lifetime. It's just phenomenal. And if you can figure out how to do that effectively, you've changed the trajectory of that kid's life. Whether or not they ever do CrossFit again, I think that's huge. Like you can't, you can't just show up and teach a kid's class.
You have to see that kid at 75 and their knees don't hurt. You know , you have to see that kid at , you know, 90 when they're still playing with their grandkids. You have to know that they're going to fall in love and be passionate about whatever sport they choose to play. And that CrossFit is a lifelong sport. You know, every 30 and 40 year old person I know has a gym membership, whether or not they use it, the crosses are , they're passionate about it is easy.
If you've got a job in kids, you can still do it. You can still love it. You can still be part of it. I mean, you can still compete, which a lot of people miss . And so if you see it today, then, then switching kids is tough. But if you look at them and you see the 60 year old, it becomes so much more fun. And so I feel like you can't help but to own it. You got it. You got it. Make it the best you can. I dunno, I get really excited.
Know I'm getting choked up and uh, you know, my producer will, is probably gonna be adding like the hallelujah chorus behind that whole little speech you just said. That was incredible. So you know , uh , Gretchen , um, you mentioned that the Josh creating this platform for you and kind of turning you loose, giving you ownership is, is empowering and it's a good balance for you.
Tori has an excellent follow up question is where the hell can we all get a Gretchen, you know, how do we find a person like you
where, gosh , I don't know . I grew up in Indiana and I really like Colorado. Um , I don't know . So I think that there's, I think that what you're looking for is we shared and you're cracking me up. You're absolutely cracking . Yeah , buddy.
Hi ,
this is Derek [inaudible] . I think that the biggest part of it, I think his intentionality, and I think it goes back to being raised as a 12 year old and watching my mother be intentional. Um , I think if there was back to just seeing how important intentionality is, right? Anybody can get a go through the what you want if somebody that is passionate about the results, right. I don't particularly love hanging out with kids. Like kids aren't my favorite things. They really are .
But when you see the picture, when you see the result, when you see that you didn't just get up in the morning and do a bunch of stuff and then go to bed, you got up in the morning and change the world around you, you changed your community that day. It becomes worth every moment of your time. Right . And, and if you can do that while adding value to something, it's , I dunno , it's refreshing. It's cool.
You know, you say kids are my favorite thing. You could have fooled me. So Gretchen, what do you say in your brain for a class starts? Like, is it, is it like Disneyworld where now I'm going on stage, you know, I'm in character. Do you ever have to psych yourself up to teach kids? I sure do.
Oh , so I remember it's playtime , man. You just go play. If you don't like playing , you're not going to be a good kid coach. Right? If you wouldn't have any fun on a general piece of monkey bar equipment, then you're just aye . You just go play. Right. I feel like when I first started coaching kids, I , I told Josh that I would rather do three adult classes, then one kid's class. And he was like, why do these adults listen better? And I was like, Oh no, I have my kids to train.
Like they listen, they're respectful, they listen , they follow procedures. Anybody could come in and take over my classes and it would run on its own. It's because we kids classes so much more energy. Right ? Plane is fun, but it takes ton of energy, right? So I feel like, yes, I enjoy putting it on an iPad and talking like a pirate. If I have terat I'd totally throw on my shoulder . [inaudible] it definitely still takes a lot of energy, right? Coming up with games . Right.
Um , tricking the kids takes it. I mean, it takes a lot of processing power to , I've never once taught my kids how to squat. Yeah . I taught them how to front squat. I taught them how to clean. And then I told them if they wanted to cheat, they could do one right into the other. They had no idea it was intimidating . But I think it just takes, it just takes processing power, right? It just takes a lot of thinking. And my job as an interpreter, that's what I do. That's what I do all day.
It's just processing language, constantly processing language. And so as you get to to process things, it's tiring. Um , and one thing I've learned is that I was really well, like off the cuff, if I planned things out too much, things don't go well. I work really well. But then I went and hired a coach. Right? And I can't just be like, good luck, play it off the cuff. Right. I had to start actually programming. I don't think, I don't think I programmed my kids for two years.
I never had, you know, I had basic ideas that I didn't program for them. I watched them. How are they Nuveen ? Are they tired today? That didn't mean more games today. They need more downtime. Are they really going to get it today? I didn't program anything. But you hire a coach, you have to on things, right? So you figure out how to put that all down. I've got a system sort of figured out now, which, which works really nicely, but with kids you just never know.
And that's what my four to six year olds , it's just go do something new, do something fun, no move and get them going because you can't really [inaudible] LAN four year olds , half an hour very well. You just play.
That's awesome that actually we don't even have a four to seven year old program at catalyst anymore because I was just grinding my coaches into the ground with it. But I think that was probably it is we had this lesson plan and of course it's not going well, you know? So Gretchen, how has a great question here and we're, we're back to the intrepreneurship question just for a moment here. Do you have authority over financial decisions?
Would you be more comfortable leaving that to Josh or do you get to determine how much you charge all that stuff? Not really .
I don't know . Sort of. I I that one thing boxes Josh all the time and, and, and because you know, he's learned so much. This is a two brain business already. He's got really great ideas on, you know, what value it was worth, what and what time and things of that nature. So I feel like I do, I do have a bit of , um , he gives me a lot of leeway in sort of sort of starting new programs. Right. Um , even if I can't get what I need to get at the beginning, I need to get people in the door.
And so know we always start a little less, not always, sometimes a little less than we need to in order to sort of get people psyched about the program. I , I've never really marketed my program before. It's all been word of mouth and what I find to be the most helpful thing, it's really just getting kids in the door. Kids come to my classes all the time and their parents were like, don't get used to them. They're just here for a month or two. They're just off this other sport .
They're never coming back. And I'm like sure, sure they are . That's what you think. Right? Get ready buddy. Cause they're never going to leave.
[inaudible]
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Um, and I feel like as long as you get these kids in the door, their parents become your champions with the slit . I mean, they become the best marketers money to buy because they see their kid . One of my parents posted like a one year Facebook picture of her kid, good. Just , um, who just metal than our last competition.
He had did a gymnast like three years before I came to us and he started the program and it was like one year before and , and now, and he was this chubby little kid a year ago and now he looks like a solid athlete. You've kept seed money for pictures that are better than that. So I feel like just if you can give you kids in the door, if you can show them a profit , has to offer them .
If you can show them the value, if you can show them that it's fun and um, it , and it's fitness for the parents. People get sight . I get him in the door. That's , that's usually my first step. And then people are like, Oh my gosh, you're not charging enough. And I'm like, I know, don't worry, we're going to fix that.
So at like, does this often bleed over out of the parents ? Like does that create a desire in the parents and Loco to doing CrossFit themselves?
It does sometimes, no way . But sometimes I feel like what we're doing is really instilling a love of fitness needs kids and that the kid's parents works in a generation where a love of fitness is really a thing. So maybe they love a sport. Maybe they love running. I don't understand that. But maybe they do. And, and, and a lot of times they already have their own gig . So sometimes it does.
I've seen it probably in two or three different cases, but, but more often than not, it's so it's parents who drop their kids off. I don't even have very many parents that are, that are Loco athletes here that send their kids. It's mostly just people that bring gifts .
So one thing that we haven't done is touched on the , uh , baseball softball program. And I really thought that , um, this, this conversation would be a lot about that. We're 50 minutes in. You've got like three job offers and we haven't even talked about your biggest kids' program yet . Can you, can you tell us about like one real attorney says we're going to have a bidding war next , uh , first person to buy Gretchen a stuffed parrot and ship it to logo . CrossFit is probably gonna win.
Gretchen, can you tell us all about the sports program? The teams?
I would love to, can I back up and tell the story before that? That'll kind of definitely nicely. So I had this moment about a year ago. Um , I have this poster that hangs in my office and the quote that's on top of it is a fish stinks from the head. Just as a reminder that if something isn't going well, it seems like really right. I need to sort of figure out what's up with my perspectives first before I started sort of fishing and other places. So things weren't going as well as I had been .
You're sort of losing kids, schedules aren't working out. We just kind of hit a rough spot. And I came and had one of 'em the fabulous conversations that I have with Josh. He's a great sounding board and I sort of had this revelation in my head and came back the next day and I was like, Josh, we need to make this. Of course we need to have a competition for the kid.
And it just sort of came through this, like CrossFit can be something that just do every once in awhile with these people that they don't go to school with. That's not going to keep the kid in your program. They need, have , have that team. They need to understand that their parts something bigger . They need to know how they matched up with their peers. They need to know their strengths and their weaknesses and they need to be able to compete. That's what's so fun about sports.
And so , um, I started fishing around online for youth competitions because I don't really host things. I'm pretty bad at that. So I started searching around and there's [inaudible] , um , guy named Carl Sandburg who works with garage games jr . I found him and he does youth competitions all over the United States. And it was perfect. They already had all the wads . They had it all set up. All I had to do was sort of, and people will make sure they didn't get wet when it rained all day, right?
So I was like, we can do this. The change in my kid , when we had something to work for, when we had a competition up, when you have something to train for, I've always made it apparent that we're a team. I make them do everything as a team, but, but to call it a sport, to use the word, to label it a sport and to , to have a competition, to train them how to compete well, how to be good competitors, how to judge for one another is the open. All of my kids judged for my other kids.
We taught them what a good judge, what their responsibilities looks like. You know , you need to make sure that you're counting out loud. You need to make sure that you're really making this the best experience you can for the athletes. Really it was night and day. It was absolutely night and day. And once they got finished with the open and I started really getting excited about this competition, they were [inaudible] , they were hooked .
So they were bringing their friends in and now after the competition, the whole demeanor of the class, the entire perspective of these kids has changed completely. So I can't under your estimate the importance of making sure that your kids know that this is a sport. It might be their spring sport , it might be their summer sport, it might be their year-round sport , but it's a sport of their choice. Right. And it's not an individual sport, right?
You, you, you join it for the individual benefits, but it is not an individual sport. You need to show up because these people are counting on you. And so I feel like that was very helpful in the transition as we coached softball players, baseball players, wrestlers. We've had some field hockey kids here. Um, but softball seems to be the biggest sport that we get that these kids would spell writers , right. They already had the team approach.
They already had the competitive atmosphere, they'd already been trained in all of that. And so it just makes cross it one of those things work really well. Um , it's been fun teaching and , and coaching. It's been different. You know, they have difficult, but it's a blast. We have a blast with them and they really love it. They , they think hanging from the bars is the coolest thing ever. Cause they haven't get that so. So they just become monkeys and they have a lot . It's fun.
That's great stuff. Well I'm really glad , um, that that turned out so well for you. That's always been a really hot topic around HQ is uh, should kids compete or not and uh, you know, I'm hearing more and more positive experiences from these competitions, so we'll link to that competition in the show notes. That's , um , that's great. Okay. So working specifically with sports teams then, how did that start? How big is the program now?
I have no idea how it started. It didn't start for me, it started from Josh. So Josh sort of your head of that. It's not in our gym. We don't connect. The teams that come to us as teams are not necessarily connected to our youth program at all. Um , they're separate. I think it's a , I think [inaudible] [inaudible] the delineation between sports performance and youth. CrossFit is a good one. I think it's a, it's a good, solid, clear. I'm dividing points .
I do coach the softball players and I love coaching the soccer players, but they're not necessarily under my realm. They're more of the sports performance part of our part of our gym. So I don't know or not, I don't know how it started. I don't have that background. Revelation to softball sound with their team . So I think we've got three different age groups for an age group. We terse forum , they do batting practice here. They've sort of become part of the local local.
So it works out really well. Not necessarily part of the youth program.
Just, I keep coming back to that program because it's huge and I know a lot of gyms could benefit from something with that. I mean if you want to push the microphone over to big bad Josh, that's fine. But just how big is that? Is the baseball softball program. I'm sure you can.
Can you say that Josh? Get ready for the beard ?
Yes. What's up buddy?
Oh, no much going on. Everybody stop. A program is big. I've got a total of 19 that train from, I think the youngest girls are thrill is you do nine year olds [inaudible] Nope , some 17 from a nine year old to a , uh , all the way to, I want to say 17. You uh , we train. What we ended up doing is not all the girls. I wanted to do the training.
So all the coaches took the girls that did want to do the training with us, put them into groups and we trained up to 18 girls have a time on Saturdays and then girls don't want to train extra. We did drop in and forced them to workout with stretching and um , in her adult class if they want an extra cause we wanted her to supervise that and everything. With that, I did build an entire facility. It's a 3000 square foot facility. It's Scott turf throughout the entire thing.
It is, is a massive ongoing project . Made a lot of mistakes. So we are want to talk about that but we definitely can, but I would recommend it. Let's see , a couple of questions that I first the teams know they actually came to me.
I have worked with a full players and everything in the off season and one of the dads happened to be in the softball association, went to the board of directors, told them about me and the , the board president came in and asked me for help and, and I did the whole, the whole shebang there. Yeah . The , is it coed? Nope, not coed. Yeah . Baseball is actually probably going to come in this year. So there's, there's news for your , Chris baseball's probably in this year . I'm about to expand it.
I'm about to expand it a little bit larger and everything , uh , the entire facility. So we're going to have more, more teams come in, which means more hours. Rental for that facility is about $45 an hour for that, for training. It's 135 an hour per team. And I work with the individual teams, not their coaches or my trainers do.
It's basically a CrossFit class with extra agility and we do a lot of extra pull ups, push ups , stuff like that because a lot of these kids, that's our girls don't have that, that strength. And one of the girls that I trained, it's been about 18 months ago, she ended up throughout the entire thing is kind of interesting. She was throwing I think about 68, which is pretty, pretty decent in the softball realm. Pitched with her the entire year.
We've warmed her up in the middle of the , of the winner . Cheetah only drop two miles off her basketball when they, so you're back down or [inaudible] um , a camp she ended up throwing, I think she is 70, 71. It was, that was incredible. So she also, no , uh , it got the word out about us. So we've been , uh , that's uh , boost the DC. Actually I have two PT clients come back last night cause their season just ended so, and we'll ask them a whole lot more coming in over the summer.
That's amazing. So do you find that the program snowballs itself, Josh, or do you just say like, Oh this is really helping and then approach other teams based on the confidence and success of your current teams?
So it's interesting the people that buy into it, the coaches or whatever, I tend to get there . Girl was a guy, a bunch of old fogies who think they know about training. I think they know about how to use , people don't play college sport and they're the ones that actually ended up there . Girls don't do anything.
So I , I don't know how to understand it but I think it definitely with those teams, everything when you start proving your worth first thing, we either work out , uh , work with actually one state and that of course brought us in and all these other teams. Yeah. Anytime that and the biggest reason the coach said was when they're in these tournaments knew it was game three, game four, their girls were still going and every other team was out of it.
So they were just demolishing pains late into the tournament.
Wow. Okay. That's awesome Josh. Thank you. Uh, thanks for jumping in there with some of the details because you guys have, I mean two amazing programs here, almost side by side. Now we're getting the slow slow camera pan back to Gretchen. So guys we're not going to impose on their time for too much longer. If you have more questions, post them right now please.
And if you're listening to this at home to the podcast version of it, you have questions for Gretchen, you are welcome to join our , our two brain kids Facebook group as public. It's open, Gretchen, if you're comfortable with it. Where else can people reach you for tips?
Well the two brains is a great place. It actually ended up working with seven or eight different gym . I would say three or four different Facebook pages. I definitely do phone calls with Jim for starting up phone calls with James that have problems with programming. I love, I think just like playing Tetris. They can't pass it. Some people don't. So, you know, I , I try to help best I can.
I have it game books that I've offered people, just pages and pages of different games that they can start off with. I'm , I'm more than happy to feel email, even gretchen@localcrossfit.com. I love helping other, other programs, startup . I think the more kids we can get moving the better. So if there's any way that I can support or help, no , absolutely. Let me know. Be happy to field those questions.
That is fantastic. Gretchen. Yeah .
Oh, I see your question. Do I have enough, Tom ? I'm an interpreter by trade , so um , it's really nice because I can take one hours , hour jobs here and there when I'm not busy here. So it actually works out perfectly. So I just , I interpret for the deaf and hard of hearing. That's my job .
That is fantastic. Uh, so thanks Gretchen. So much for your time. Um , this is one that people are going to want to replay several times. I think we will post links to the stuff that you mentioned in the show notes. Any last words of advice that you'd give to a box starting a CrossFit kids program or a new coach?
The advice that we give most people who are starting our kids program is that not to buy a ton of equipment. I feel like what you need for a kid's program is a couple of scooters and some tones and you can get by pretty decently with , with that equipment. You can come up with a lot of things. Um , I would say as a starting potent , best advice would be to have fun.
Like go be kid , go take on the role of somebody who just wants to play with them and listen to them and never underestimate the value of what you're pouring into these kids. It makes it worth it.
Fantastic. That's a perfect place to end. Gretchen, thank you so much for your time. Uh , we'll talk again soon.
Awesome. Thanks for having me, Chris. It's been a pleasure.
