Run a Profitable Gym
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
Last refreshed: ⓘ

Episodes
Two Brain Marketing Episode 5: Mary Weider
Two Brain Marketing Episode 5: Mary Weider Today we are joined by Mary Weider of CrossFit Oshkosh. Mary has helped her gym’s growth explode by launching and running many successful marketing campaigns. Join us today as we learn about how Mary has setup and run these successful campaigns to grow the business! Mary grew up spending most of her time in the gym as a competitive cheerleader. After stumbling upon CrossFit in 2013, she found her passion and motivation for fitness again and now coaches ...
Food For Thought Friday- Where You Came From And Where You Are Going
Episode 163: Two-Brain Media – Mike Warkentin
Two-Brain Radio Episode 163: Two-Brain Media With Mike Warkentin On this episode, we are joined by Mike Warkentin. Mike is the owner of CrossFit 204 in Winnipeg, Manitoba, and the new co-owner of Two-Brain Media. Mike has been involved in sports for his entire life. After eight years in the media industry, he was able to make his hobby into a career by becoming the managing editor of the CrossFit Journal. When he left the Journal, Mike founded Two-Brain Media with Chris Cooper. Be on the lookout...
Two Brain Mentor Series: Josh Price
Two Brain Marketing Episode 4: Joleen and Leighton Bingham
Two Brain Marketing Episode 4: Joleen and Leighton Bingham Today we are joined by Joleen and Leighton Bingham of Thirteen Stripes CrossFit. Joleen and Leighton purchased their gym in 2016 just a week after their son was born! With only 69 members total when they first bought the gym, Joleen and Leighton have grown Thirteen Stripes into a wildly successful gym. Listen in as we discuss how they got their start, how Two-Brain has helped them grow, and their plans for the future! Don’t Forget about ...
Food For Thought Friday- Romwod & Coffee
Episode 162: Healthy Steps Nutrition with Nicole Aucoin
Episode 162: Healthy Steps Nutrition with Nicole Aucoin Today we are joined by Nicole Aucoin! Nicole owns Health Steps Nutrition which helps gyms offer nutrition services to their clients. After realizing how important nutrition was at a young age, Nicole studied to become a nutritionist while in college. She now boasts over 10 years of experience helping thousands of clients reach their nutrition goals and her programs are currently run at hundreds of gyms and nutrition practices worldwide. Be ...
Two Brain Stories- Brian Strump
Two Brain Marketing Episode 3: Tania Vrga
Two Brain Marketing Episode 3: Tania Vrga Today we are joined by Tania Vrga, owner of CrossFit Winnipeg. Tania is an amazing CrossFit owner who strives to help each her clients achieve a healthy and fit lifestyle. Join us today as we dive into a range of topics from purchasing a gym to coaching strategies and more! Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign...
Food For Thought Friday- What Are You Paying For But Probably Not Needing To?
Episode 161: Building a Measuring Stick
Episode 162: Building a Measuring Stick On this episode, we are joined by Chris Cooper to talk about building a measuring stick for ideas! All of us are surrounded by a million great ideas. The challenge we have on a daily basis is dealing with sorting through all these ideas and choosing the right tasks to focus on. The biggest job we have as mentors is to help you filter these ideas, take action on them and execute them until they are done. Today we talk about the process to do this and how we...
Two Brain Stories- Josh Melendez
TwoBrain Marketing Episode 2: Jeff Jucha
Two Brain Marketing Episode 2: Jeff Jucha Today we are joined by Jeff Jucha, owner of West Little Rock CrossFit. Jeff is an amazing CrossFit owner and contributor to the Two Brain family. After suffering from a life changing car accident in 2004, Jeff changed his life and began eating healthier and working out on a regular basis. This shift in mindset has allowed Jeff to develop a tremendous CrossFit business where he prides himself on helping others make meaningful change in their lives. Today ...
Food For Thought Friday- Are you Helping or Selling?
Episode 160: Leadership Lessons, with Chris Cooper
Episode 160: Top Leadership Lessons of 2019 The other day I was outside clearing some snow from the trails when I was reflecting upon the last year and some of the leadership lessons that I have learned. Over the past couple of years, Two Brain has gone from 20 or so gyms to now over 500! This is really exciting and has required a level up in leadership skills to tackle new challenges. I think more so than anything, Two Brain is here to train leaders and level up entrepreneurs and that is why I ...
Two Brain Stories- Caleb Woiwod
TwoBrain Marketing Episode 1: Sherman Merricks
This is our NEW podcast, Two-Brain Marketing, where we'll focus on sales and digital marketing. Your host is Mateo Lopez! Stop spinning your wheels. Use our Free Help Kit as a roadmap to a more successful gym. Click here to get your FREE Kit. Greg Strauch will be back on Thursday with the Two-Brain Radio Podcast. Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Email greg@twobrainbusiness.com. Share this show on Twitter , Facebook , or Instagram . To help ...
Food For Thought Friday- What Is Your Perfect Day?
Episode 159: Buying Assets With Joe Flanigan
Episode 159: Buying Assets With Joe Flanigan On this episode, we take a step in a different direction. Joe Flanigan joins us to talk about what to do once you get to a point where you are ready to buy other business assets and grow your wealth. We specifically focus on buying multifamily apartment buildings and gain a better understanding of the risks and rewards of investing in real estate. Join us in this exciting episode! Joe Flanigan is from Houston, Texas, where he owns District H CrossFit....
Two Brain Mentor Series: Anastasia Bennett
Two Brain Stories- Drew Thomas
Food For Thought Friday- Leadership Traits
Episode 158: Strategic Advantages with Josh Martin
Episode 158: Strategic Advantages with Josh Martin How do we celebrate our strategic advantages? In this episode we talk with Josh Martin, a mentor on the Two Brain Team, about the three most common strategic advantages to a CrossFit Gym: Coaching, Programming, and Community. Many gyms claim to have the best coaches, the best programming, and best community but do they in reality? Learn how you can actually market these items correctly and truly bring them out as strategic advantages. Josh Marti...
Food For Thought Friday- Taking Action
Kolbe Test <a href="http://www.kolbe.com/?kapcode=8BC217645BD6436282793FCD835710DA&entry_redirect=1">Take the Kolbe A™ Index</a> Book a Free Call
Two Brain Stories- David Pope
Episode 157: Running a Successful Event with TJ Belger
Episode 157: Running a Successful Event with TJ Belger Overseeing or orchestrating an event within your business is never easy. Today we talk with TJ Belger about running the CrossFit masters event in Northern California. We get into how he got started with CrossFit and how to identify problems, find the right people, and execute to a plan. Additionally, we cover a whole host of dos and don’ts for running a successful event. TJ is originally from New Jersey and got his start in the fitness indus...
Food For Thought Friday-Do You Trust Your Staff?
Two Brain Stories- Kristy Anderson
Episode 156- Youth CrossFit with Gretchen Bredemeier
Episode 156- Youth CrossFit with Gretchen Bredemeier Today we talk about CrossFit youth programs! If you are like me, you were very enthusiastic to start one but didn’t realize just how much work CrossFit Kids can be! On this episode, we talk with Gretchen Bredemeier who has started a really excellent program for CrossFit Kids. We dive into what sort of challenges a gym owner will face with a youth program, customizing the youth program to meet the needs of your gym, and we talk about the ROI yo...