Episode 172: Gym-Management Software Today we are joined by the famous Jay Williams. Jay is the owner of CrossFit Hale in California and CrossFit Thames in London. He's also the Director of New Product Development at Two-Brain Business and has worked alongside Chris since the very beginning. In this podcast, Jay shares the science behind his recent quest to find the top-ranking gym-management software systems. He discusses how he created an unbiased review system that ranked systems based on fun...
Jun 13, 2019•31 min•Season 2Ep. 172
Episode 4: Zach Forrest On today’s episode, Sean Woodland talks with three-time CrossFit Games competitor, CrossFit Training Staff member, and owner of CrossFit Max Effort, Zach Forrest. Zach discusses why he had to close two of his locations in Las Vegas and the lessons he learned from the ordeal, his experience competing at the CrossFit Games and the time he lost his pants while coaching at a Level 1 Certificate Course. Links: https://twobrainbusiness.com/ Timeline: 1:19 - Zoning regulation is...
Jun 12, 2019•40 min•Season 1Ep. 4
Two-Brain Marketing Episode 13: Jacqui Hamer Today we are joined by Jacqui Hamer of CrossFit Durst in Brantford, Ontario. Jacqui left her corporate career to open CrossFit Durst in 2014. Though the gym was relatively successful, in December 2018, she found herself wearing too many hats and struggling to keep the gym together after losing coaches and members to a new gym nearby. At the same time, she saw other gym owners thriving and living the life she wanted for herself—so she joined the Two-Br...
Jun 10, 2019•36 min•Season 1Ep. 13
Jun 07, 2019•3 min
Episode 171: Free Trials (and Tribulations) with Kyle Racki Today we are joined by Kyle Racki of Proposify, based in Halifax, Nova Scotia, Canada. Proposify is a company that helps thousands of companies improve their sales workflow and win new customers. Kyle has recently written a book, “Free Trials (and Tribulations),” and today we dive into his new book and learn more about Kyle’s experiences as an entrepreneur. Kyle is a really amazing guy who not only runs Proposify but is also an angel in...
Jun 06, 2019•37 min•Season 2Ep. 171
Episode 3: Margaux Alvarez On today’s episode of Two-Brain Radio with Sean Woodland, Sean talks with six-time CrossFit Games athlete Margaux Alvarez. Her best finish was 9th in 2015, the year she won the Pedal to the Metal 1 event. She is also the founder and owner of The Vine Yard, a wine company in Las Vegas. She joins Sean on the phone to talk about her recent appearance at the 2019 Rogue Invitational, her decision to step away from individual competition and how her athletic career has helpe...
Jun 05, 2019•41 min•Season 1Ep. 3
Two-Brain Marketing Episode 12: Rob Olson Today we are joined by Rob Olson of CrossFit Simsbury in Simsbury, Connecticut. Originally from Simsbury, Rob was first introduced to CrossFit at BUD/S (Basic Underwater Demolition/SEAL Training) in 2008. While serving in the military as a Navy SEAL, Rob served tours to Afghanistan, Africa, and Europe. In this episode, Rob tells us how he made the leap from the military to full-time CrossFit affiliate ownership—and how he went from a struggling, fledglin...
Jun 03, 2019•27 min•Season 1Ep. 12
May 31, 2019•3 min
Episode 170: Buying Out a Partner with Ashley Mak Today we are joined by Dr. Ashley Mak of Hudson River Fitness. Ashley recently bought out his partner and transitioned to sole ownership of the gym. In this podcast, you'll learn how he navigated every step of the process from creating an exit strategy, negotiating a fair buying price, working with lawyers and absorbing his former partner's responsibilities. Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some...
May 30, 2019•35 min•Season 2Ep. 170
Episode 2: Bill Grundler On today’s episode of Two-Brain Radio with Sean Woodland, Sean talks with CrossFit Games broadcaster and masters athlete Bill Grundler. Bill has competed in the masters division at the Games twice, taking second in the 45-49-year-old division in 2015. He also owns and operates CrossFit Inferno, with locations in San Luis Obispo and Nipomo, California. Bill talks about how he found CrossFit nearly 20 years ago, his time as a competitor, and some of the struggles he’s enco...
May 29, 2019•51 min
On this edition of the Two-Brain Marketing podcast, Mateo Lopez speaks with Jarrett Baston of Triumph Strength and Conditioning. You're going to hear about how Jarrett and his business partner, Mark McCain, went from operating a gym out of a car wash to running a thriving business in the massive, multi-room fitness facility they're in today. (Mark actually had to leave the interview because they had a surprise walk-in No-Sweat Intro!) Jarrett talks about how investing in a business coach or ment...
May 27, 2019•39 min
May 24, 2019•3 min
Josh Martin is a visionary who coaches fitness. You can hear his whole coaching story here, and his theory on building coaches to be your strategic advantage here . Josh is one of the most popular mentors on the Two-Brain team, and he leads the Coaching speakers' panel at the 2019 Summit in two weeks. At the Summit, Josh will make a "big reveal": a new way to think about coach development in your gym, and some incredibly valuable tools to help build your system, develop your coaching staff, and ...
May 23, 2019•34 min•Season 2Ep. 169
Episode 1: Annie Sakamoto On today’s episode of Two-Brain Radio With Sean Woodland, Sean sits down with four-time CrossFit Games athlete Annie Sakamoto. Annie is one of the original CrossFit “Nasty Girls” who helped put the methodology on the fitness map. Sakamoto has been to the CrossFit Games twice as an individual and twice as a master, and she's also an owner and coach at CrossFit Santa Cruz Central in California. Annie talks about her involvement with the early days of CrossFit, her most me...
May 22, 2019•35 min•Season 1Ep. 1
Two Brain Marketing Episode 10: Cody Ringle Today we are joined by Cody of CrossFit Cold Water and CrossFit Angola. We hear about his first experiences with CrossFit and how he turned $250 dollars in ad spends and turned it into $5,000 worth of revenue. Cody was first introduced to CrossFit by his older brother in 2014. At the time, Cody was overweight and out of shape and he almost didn’t come back. When he did come back, it took only a couple of classes and he was hooked. Today Cody owns two C...
May 20, 2019•35 min•Season 1Ep. 10
May 17, 2019•2 min
Episode 168: Exercise Over Opioids In the quest to change health care, there are many starting points. Today we are joined by André Riopel, a local physical therapist and entrepreneur from Canada helping chart the future of healthcare. Andre has a wealth of experience in the physiotherapy field treating all kinds of major injuries and learning what it takes to avoid them. We talk about the prevention of major injuries and how CrossFit gyms can help facilitate continued health into later years. J...
May 16, 2019•1 hr 13 min•Season 2Ep. 168
Two Brain Marketing Episode 9: Kevin Rundlett of CrossFit Chi-Rho Today we are joined by Kevin Rundlett of CrossFit Chi Rho in Jackson Mississippi. In addition to running his CrossFit gym, Kevin works full time as a lawyer and is even the city prosecutor! Growing up lifting weights and training since he was 15, Kevin fell in love with CrossFit and after learning that the gym they attended was being sold, they jumped right in to keep it going. In August of 2017, Kevin and his wife purchased the g...
May 13, 2019•25 min•Season 1Ep. 9
May 10, 2019•1 min
Episode 167: How You’re Sabotaging Your Business On this episode, Chris Cooper joins us to talk about all the ways that you are sabotaging your business. Everyone who has started a CrossFit Gym or is an entrepreneur has made a lot of mistakes. The key is to learn from these mistakes and make sure they don’t happen again! Today we discuss a list of the top mistakes made by CrossFit gym owners and first-time entrepreneurs. The Top Entrepreneur Mistakes: Displaying Prices without Context Forecastin...
May 09, 2019•34 min•Season 2Ep. 167
May 08, 2019•31 min
Two Brain Marketing Episode 8: Jenn Markwardt Today we are joined by Jenn Markwardt from CrossFit Sandpoint, in Sandpoint Idaho. Jenn started the incubator with over 100 clients already, but she and husband Kenny weren't making enough money. They were doing all the work, and Jenn was working outside the business. Today, Jenn and Kenny both work at CrossFit Sandpoint full time. They've expanded, bought out two partners, and have dialed their systems enough to open a second location. Here's how th...
May 06, 2019•28 min•Season 1Ep. 8
May 03, 2019•2 min
Episode 166: Protecting Yourself From Lawsuits with Rachel Brenke You just got THE LETTER. You found a great picture on Google and used it on your website. And now you're getting sued. Or maybe you're the one who wants to litigate: a coach left your box, she's emailing all your members, and you want to drop the hammer. What's your first step? Rachel has the answers in this episode. Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests...
May 02, 2019•58 min•Season 2Ep. 166
Two Brain Marketing Episode 7: Coty Bradburn Thinking of buying or selling your gym? Click here to get our FREE GUIDE: https://twobrainbusiness.com/free-tools/ Today we are joined by Coty Bradburn of CrossFit Mountain Island in Charlotte, NC. Coty bought an existing CrossFit gym late last year, and immediately grew its membership from 6 to 50 using Affinity Marketing. Then he started our Digital Marketing program (now built into the Incubator) and has nearly doubled his membership again in a few...
Apr 29, 2019•28 min•Season 1Ep. 7
Apr 26, 2019•4 min
In business, the best storyteller wins. One of the first things every entrepreneur does in the Incubator is to map their clients' journey. That foundation helps us plan for better intake and retention. The client is the hero of their story; their coaches are the guides. The Level Method is based in science and math, but it's powerful because it tells a story. As your client moves from Yellow to Red in the Front Squat, they know they've achieved something. Take the best elements of gaming, badgin...
Apr 25, 2019•49 min
Two Brain Marketing Episode 6: Oskar Johed Today we are joined by Oskar Johed of CrossFit Medis. While growing up in Sweden, Oskar was very involved in sports and soon after graduating from college, entered the corporate world. It wasn’t until tearing his ACL that he came in contact with CrossFit and was instantly hooked! While recovering from his injury, the CrossFit Journal was all he had access to for killing time and keeping him going. It was soon after that he decided to quit his job as a b...
Apr 22, 2019•34 min•Season 1Ep. 6
Apr 19, 2019•6 min
Episode 164– Chris Cooper’s New Book: Founder, Farmer, Tinker, Thief On this episode, we sit down with Chris Cooper, to talk about his new book: Founder, Farmer, Tinker, Thief. This will be Chris’s fourth book behind Two Brain Business , Two Brain Business 2.0 , and Help First and it dives into the heart of entrepreneurship by discussing its four distinct phases. As a business grows, the entrepreneur must also grow and the passion that spurs a founder to quit his job and risk it all will eventua...
Apr 18, 2019•37 min•Season 2Ep. 164
