Mastering Retail Curation & Customer Insights with Ginny Carosso

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It’s a special episode as Rooted in Retail celebrates its 2nd anniversary! 

Joining us is Ginny Carosso from Port Gamble General Store, a seasoned retail expert with a degree in Retail Business and extensive experience in curating product assortments. Ginny shares her insights on understanding customers, gathering data, and creating a brand experience that feels like home. 

Plus, we dive into the balance between physical and online stores in today’s tech-driven world. Be sure to check out! 

[3:36] Ginny’s journey in retail

[6:32] Why knowing your customers is critical for success

[10:12] Simple, effective ways to gather insights

[11:11] Using customer insights to curate space & atmosphere

[17:55] Building brands that feel like friends

[20:45] Balancing a physical and online store

[32:48] Don’t forget about your customer’s experience

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Get all of the resources in our show notes - https://rootedinretail.com/episodes/mastering-retail-curation-customer-insights-with-ginny-carosso/

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