Jennifer Shorter’s retail roots run deep—three generations deep, to be exact. As the owner of Grandpa Shorter’s Gifts in Michigan, she’s mastered the art of blending tradition with innovation while keeping her creative spark alive. In this episode, Jennifer opens up about her unique retail journey, the surprising power of doing less, and why embracing change has been key to her long-term success. From adapting to shifting customer behaviors to creating events that keep people coming back, Jennif...
Aug 17, 2025•26 min•Ep. 203
In this episode of Retail Therapy , host Crystal sits down with retail therapist Bob Phibbs and guest Linda Moore to unpack the strategies that keep your cash register ringing—not just today, but for years to come. From attracting new shoppers to building loyalty with the ones you already have, Bob and Linda share insights on connecting with different generations, addressing your customers’ real “pain points,” and selling through systems that work.They also dig into why your content—and the ener...
Aug 14, 2025•54 min•Ep. 202
Gift cards aren’t just convenient, they’re strategic. In this episode, we sit down with Larry Rubin, owner of Swipe It Gift Cards, to unpack how retailers can turn those little plastic cards into big opportunities for growth, loyalty, and stronger customer connections. With decades of retail experience, Larry shares what most businesses are missing when it comes to gift cards and how to shift from “just having them” to using them intentionally to drive real results. [1:49] Larry’s journey from r...
Aug 10, 2025•36 min•Ep. 201
We made it— episode 200 ! What a journey it’s been, and we’re so excited to celebrate this milestone with YOU. In today’s special episode, Crystal Vilkaitis reflects on the highs and lows of her retail journey and shares a deeper, more personal conversation about what it really means to feel successful. From burnout and hustle culture to the power of taking a pause, Crystal opens up about finding contentment, freedom, and clarity—without losing ambition. If you're feeling the pressure to do more...
Aug 03, 2025•31 min•Ep. 200
What’s really driving retail success in today’s world? In this dynamic EVOLVE panel episode, three powerhouse women—Barb Binkley (Cooper and Binkley Jewelers), Beth Rich (Mix It Up Gift and Home), and Miranda Heslip (Cloud Nine Pajamas)—share their real-world insights on what’s working right now in retail. From creating loyal communities to planning events that actually drive foot traffic, to mastering email marketing that converts—this episode is packed with tips you can implement today. What’s...
Jul 27, 2025•43 min•Ep. 199
In this insightful episode, Landon and Camille take us on their retail journey, sharing hard-earned lessons about what truly makes retail partnerships work—from knowing your brand story to compensating reps thoughtfully. They dive into the most common challenges facing brands today and how communication, alignment, and intentional relationship-building can transform both sides of the retail equation. Whether you're an indie retailer or a growing brand, this conversation will help you rethink how...
Jul 20, 2025•41 min•Ep. 198
What can Disney fireworks, empowered employees, and “the little things” teach you about running a standout retail business? A lot more than you think. In this bonus episode, Vance Morris—a former Disney World executive turned customer experience strategist—dives into the principles that made Disney world-renowned for customer loyalty. Vance shares how retailers can borrow from Disney’s playbook to elevate everyday interactions, boost retention, and outshine competitors—without a theme park budge...
Jul 17, 2025•59 min•Ep. 197
In this episode, Tanner takes the stage at EVOLVE to break down exactly how businesses can win with social media. From showing up consistently to staying authentic, Tanner shares actionable tips that helped him build a powerful online presence—and how you can do the same. This episode is all about using content to build connection, credibility, and community. Whether you’re just starting out or looking to level up, you’ll walk away with strategies to grow your brand through content that feels re...
Jul 13, 2025•55 min•Ep. 196
Merchandising isn’t just about aesthetics—it’s about strategy. In this episode, Ani Nersessian shares how to create a retail space that not only looks great but drives real results. She walks you through practical starting points, from visual tweaks to organizing product flow, all grounded in understanding what your customer truly needs. Whether you’re setting up shop for the first time or giving your space a much-needed refresh, this episode will help you lay a solid foundation for smarter, mor...
Jul 06, 2025•24 min•Ep. 195
Think direct mail is dead? Think again. In this episode, we sit down with David , a seasoned direct mail expert who’s helped businesses of all sizes use physical marketing to drive real results. David shares how traditional mail is making a comeback—and how you can use it to stand out in a noisy digital landscape. From building smarter (not bigger) mailing lists to launching your first campaign on a $500 budget, you’ll get practical, no-fluff advice for turning mail into a powerful marketing cha...
Jun 29, 2025•46 min•Ep. 194
Think PR is just for big brands? Think again. In this episode, we explore how organic PR can actually outperform social media, influencers, and even paid ads—especially for local retailers. Learn how to write press releases that land, earn high-quality backlinks, and pitch your story in a way that drives real foot traffic. You’ll also uncover the most common PR mistakes businesses make (and how to fix them), along with simple yet powerful strategies to get noticed by local media—without a big bu...
Jun 22, 2025•31 min•Ep. 193
In this special episode, we take you inside the opening keynote from EVOLVE, where the spotlight is on navigating change in your retail business with strength and resilience. You’ll discover why your brain naturally resists change, how to reframe discomfort into growth, and even how to channel emotions like anger into purpose and momentum. From unexpected tariffs to tightening ad budgets, this episode is filled with actionable insights for retail leaders ready to thrive—even through tough times ...
Jun 19, 2025•27 min•Ep. 192
What happens when a business is born out of mud runs, muscle pain, and a mission to help others heal? In this episode, we sit down with Natalie Gardner , co-owner of Dr. Doug’s Balms , to explore how a grassroots wellness brand scaled with heart, honesty, and a focus on progress—not perfection. From magnesium-infused balms to mindset shifts for overwhelmed entrepreneurs, Natalie shares why staying rooted in purpose matters more than chasing trends. She also breaks down how retailers can embrace ...
Jun 15, 2025•34 min•Ep. 191
What do Disney-level customer experiences have to do with your bottom line? A lot more than you might think. In this episode, Vance Morris —a former Disney World executive turned customer experience strategist—reveals the secrets behind turning casual buyers into loyal fans. Drawing from years of real-world experience at one of the world’s most customer-obsessed brands, Vance shares powerful strategies that retailers and e-commerce businesses can use to boost retention, create memorable brand mo...
Jun 08, 2025•47 min•Ep. 190
What does it really mean to be part of a thriving business community that understands the retail grind? In this bonus episode, Crystal Vilkaitis reveals the perks members get when they join IndERA—and it’s so much more than just another business mastermind. From staying ahead in the ever-evolving retail landscape to unlocking exclusive access to tools, resources, and strategy, Crystal walks you through the six foundational pillars that set Indera apart from other business groups. If you’re cravi...
Jun 05, 2025•43 min•Ep. 189
What does it take to build a successful independent retail business—and keep it thriving for decades? Carol Schroeder, co-owner of Orange Tree Imports, joins us to share her journey as a retailer and local business leader. From launching a gift and gourmet shop to navigating the shift to e-commerce, Carol offers grounded insights on team leadership, community-driven business, and how to stay relevant in a changing retail landscape. In this episode, you’ll learn how collaborative management can t...
Jun 01, 2025•42 min•Ep. 188
How are tariffs shaping sourcing decisions and inventory management in retail? In this episode of Rooted in Retail , Nathan Sheth from Management-One breaks down the real impact of tariff changes on margins, supply chains, and operational efficiency. Discover how to build a resilient sourcing strategy, evaluate new vendor partnerships, and optimize inventory to maintain cash flow and avoid costly overstock or stockouts. Nathan also shares insights on consumer behavior trends and practical habits...
May 25, 2025•50 min•Ep. 187
What makes great packaging more than just a pretty box? Julie Rotuno—a self-proclaimed “packaging nerd” and retail expert—joins us to break down the overlooked power of thoughtful packaging. From low-budget strategies to major industry trends, Julie shares how packaging shapes brand perception, impacts sustainability, and elevates customer experience. In this episode, you'll learn how to approach packaging even on a tight budget, why materials matter more than ever, and what future-facing brands...
May 18, 2025•44 min•Ep. 186
A strong brand is more than just a logo—it’s a feeling, a story, and sometimes… one powerful word. In this episode, we follow Lucy’s incredible journey from retail to design school and into the future of interior design. She shares her insights on how branding becomes unstoppable when people catch on fast, why setting “unreasonable” rules might just be the best thing for your brand, and how to ride the waves of trends without losing your identity. Whether you're in retail, branding, or interior ...
May 11, 2025•47 min•Ep. 185
Scaling isn’t the only path to growth—sometimes, the real magic lies in simply improving what’s already there. In this After the Show segment, we dive into the powerful mindset shift from obsessing over scale to focusing on refinement. From optimizing just one customer touchpoint to enhancing your existing systems, this episode will inspire you to grow by getting better—not just bigger. [2:21] Focusing on improving vs. the constant scale and growth [2:39] Why improving can organically lead to bu...
May 06, 2025•12 min•Ep. 184
There’s retail—and then there’s retail with heart. In this episode, we explore how one shop owner built a thriving business by listening closely, staying intentional, and showing up authentically both in-store and online. This is your go-to guide for making your brand not just seen, but felt. Ever walked into a store and felt the difference? That’s what Jan has created with Stocks Culinary Goods. Since 2012, she’s been flipping the script on traditional retail—curating local products with care, ...
May 04, 2025•30 min•Ep. 183
What happens when you lose a business partner who was also your closest collaborator and friend? In this powerful episode, Michelle shares her journey through the retail world, her deep partnership, and how she’s navigating growth and grief after losing her business partner. From building lasting rep-retailer relationships to finding strength in memory, this conversation is a tribute to purpose-driven business and human connection. If you're a brand founder, rep, or retailer looking to deepen yo...
May 01, 2025•33 min•Ep. 182
Running a retail business isn’t just about products—it’s about people. In this After the Show segment, we dive into why connections matter and how you can start building and working your network with intention. From asking for help to putting yourself out there, today’s conversation is all about turning relationships into opportunities. [1:30] How you can build a connection and work your connection [6:20] You never know what kind of opportunity can show up in one connection [7:15] Work your netw...
Apr 29, 2025•15 min•Ep. 181
What does it take to build a brand that stands out in the wholesale space? In this episode, Robin Kramer of Red Boot Consulting shares how she went from retail beginnings to helping product-based businesses grow with clarity, confidence, and heart. She opens up about honoring your unique skillset, making the most of trade shows, and why nurturing relationships is the key to long-term success. If you're an indie brand, retailer, or creative entrepreneur looking to level up your wholesale game, Ro...
Apr 27, 2025•37 min•Ep. 180
Running a retail business can feel isolating—but it doesn’t have to be. In this After the Show segment, we’re talking about the power of community and why surrounding yourself with the right people is key to long-term success. Whether it’s finding local networking groups or connecting with other business owners who *get it*, this episode is packed with real talk and practical advice. [0:50] Why a strong community is crucial in retail [1:36] Building connections with fellow business owners [6:25]...
Apr 22, 2025•12 min•Ep. 179
What does it really take to turn a retail job into a thriving, creative business? In this episode, Ash spills the tea on her rise from retail employee to co-founder of a unique glassware brand. From meeting her business partner to navigating the ups and downs of launching a niche product, Ash shares hard-earned lessons on collaboration, creativity, and staying relevant in a noisy market. If you’re a dreamer, doer, or indie retailer ready to break the mold, this episode will fire you up. [2:35] A...
Apr 20, 2025•42 min•Ep. 178
As a business owner, your team can either help you thrive—or hold you back. In this episode of Retail Therapy, retail entrepreneur Katie Dhuey joins Kareen Walsh to dive deep into what it really means to build a team that supports you, the business owner—not just the business. Katie shares what she’s learned managing Affordable Treasures, a successful retail shop that’s thriving without an e-commerce presence. From leadership language shifts (like eliminating “follow through”) to dealing with to...
Apr 17, 2025•42 min•Ep. 177
In today’s After the Show segment, we’re getting real about what it takes to thrive in modern retail. Spoiler alert: being dull won’t cut it anymore. From navigating setbacks to elevating your customer experience, this episode breaks down the mindset and strategy shifts you need to build a resilient and future-ready business. If you’re ready to level up and lead with energy, this one’s for you. [0:57] Building a resilient business and becoming a modern retailer [2:07] Industries have normalized ...
Apr 15, 2025•15 min•Ep. 176
What does it really take to stand out in today’s noisy, ever-changing digital landscape? Mark Schaefer—globally recognized author, keynote speaker, and marketing futurist—joins us to unpack the mindset, strategy, and subtle power moves behind meaningful marketing. In this episode, Mark shares why social media engagement might be overrated, how to push past fear without being loud, and why awe is one of the most underutilized forces in marketing today. If you're a brand builder, creative, or entr...
Apr 13, 2025•44 min•Ep. 175
Gen Z isn’t just scrolling—they’re shopping with purpose, passion, and personality. In this After the Show segment, we dive into what really makes them tick and how your brand can actually stand out. From turning your store into a social media playground to creating drops with meaning, this episode is packed with real talk and smart strategies to keep Gen Z coming back for more. [0:50] - Simple ways to attract the next generation [1:13] - Why Gen Z deserves your full attention [2:14] - The impac...
Apr 08, 2025•17 min•Ep. 174
