Marketing with Meaning: Boldness, Awe & Evolving Consumers

What does it really take to stand out in today’s noisy, ever-changing digital landscape? Mark Schaefer—globally recognized author, keynote speaker, and marketing futurist—joins us to unpack the mindset, strategy, and subtle power moves behind meaningful marketing.

In this episode, Mark shares why social media engagement might be overrated, how to push past fear without being loud, and why awe is one of the most underutilized forces in marketing today. If you're a brand builder, creative, or entrepreneur seeking deeper connection with your audience, this conversation is for you.

[2:43] Writing his 11th book  

[3:50] About Mark Schaefer and his impact on marketing  

[6:06] Why today’s consumers are evolving fast  

[8:53] Taking risks and the first step to get past fear  

[9:52] Audacity in branding doesn’t have to be loud  

[12:24] The power of awe in marketing  

[18:05] Why social media engagement is overrated  

[27:26] Showing up in unexpected places for your customers  

[32:57] Rethinking how you position your product

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