Roofing Podcast: Hook Better Leads

Tracking ROI in Marketing (w/ Brad Akers)

Analyzing 500K Sales Convo's with AI (What We Learned)

Podcast put on by Hook Agency's CEO Tim Brown: https://hookagency.com/ Founder of Rillavoice Sebastian Jimenez: https://www.rillavoice.com/ With the rapid rise of AI taking over and assisting many functions of business and making our everyday lives easier, watch and listen to Tim Brown's chat with Sebastian Jimenez to explain ways their team has been able to catapult Rillavoice with the AI advancement as their tool is used to analyze hundreds of thousands of sales conversations. Tune in and find...

Transitioning from Insurance to Retail Roofing (w / Kent Panovec + JT Ulyatt)

Commercial Roofing vs Residential: How to Get into Commercial (w/ Paul Reed)

Utilizing Personal Branding Video In Roofing (w/ Dmitry Lipinskiy)

5 Biggest Roofer Marketing Tips for Summer

Roofing Marketing Tips for Summer! Do these 5 things if nothing else.

Get More Referrals From Every Homeowner (w/ John Senac)

Done-For-You Roofing Social Media Services (Presto vs Guru)

Hung out with Jordan Harrison of Presto Media and Reggie Rheeder of Contractor Social Media Guru to chat about what's working on social media now, and how they do social for roofers. They gave their pricing, and deliverables – and my hope is that you could make a good decision on working with one or both of them, just from listening to and/or watching this. Guru's website: https://thecontractorsocialmediaguru.com/ Presto's website: https://prestomedia.co/

When Should You Make Your First Hire? (w/ Dylan Mullins)

Roofing Facebook Ads: Best Hooks & Targeting (w/ Carson Nugent)

If you're a roofing contractor looking to reach more customers and grow your business, Facebook Ads can be an excellent tool. In this video, we'll share with you the best hooks and targeting strategies to help you create effective Facebook Ads campaigns for your roofing business. Hook Agency Website: https://hookagency.com/

Roofing Stock Videos: Get More Out of JustShare Media (w/ Allen Mick)

In this video, Allen will show you the power of JustShare Media and how you can get more out of it. He will explain how to use the website to find and purchase stock videos for your roofing business. Allen will also provide advice and tips for getting the most out of JustShare Media for your business. Tune in to learn how you can get the most out of this amazing stock video site! Hook Agency Website: https://hookagency.com/

250% Roofing Business Growth in One Year (w/ Ronald Lamy)

Ronald Lamy of United Contractors Roofing shares how they are growing so fast, why he believes in educating himself constantly, and how he knows who to trust. They've experienced 250% year over year growth, but more interesting is WHY he wants to grow, and WHAT he's doing that he's so confident he'll hit his extreme goal (22M from 10M) for this year.

Rubber vs. Plastic Shingles (Pro's & Con's) w/ Leslie from Euroshield

We run through the good, the bad, and the ugly when it comes to rubber and plastic shingles. Leslie from Euroshield doesn't hold back on why she thinks Euroshield is better but shares the clear drawbacks of their product as well – so you can make an informed decision. Check it out!

How to Prepare for Storm Season + Hailtrace New Features ( w/ Justin Hudges )

When it comes to protecting your clients' homes and businesses, preparing for a storm is essential. Justin Hudges, a roofing company owner, will show you how to get ready for a storm so you can be prepared to serve your clients and ensure their safety. He'll provide tips on inspecting roofs, checking for damage, and assessing the condition of your clients' properties. He'll also provide advice on how to communicate effectively with customers and assess their needs. Finally, Justin will discuss h...

Treating Sales Like You’re A Business Owner (w/ Jacob Fuchs)

Jacob Fuchs of Fraser Roofing joins to chat about ways sales people can treat sales like business ownership. Fraser Roofing: https://www.fraserroofingllc.com/ Hook Agency: https://hookagency.com

Switching a Roofing Company to W-2 Employees (w/ Aaron Christy of Indy Roof)

Are you considering switching your roofing company from independent contractor to W-2 employee status? Join Aaron Christy of Indy Roof as he talks about his experience making the switch and the benefits of doing so. Learn how to navigate the process of making the switch, the challenges that can arise, and the impact it can have on your business. Plus, find out the key legal, accounting, and payroll considerations you need to be aware of. Get the answers you need to make the right decision for yo...

5 Sales Mistakes Destroying Roofing Profitability ( W/ John Derosa )

Are you struggling to make your roofing business as profitable as you'd like? In this video, John DeRosa, an experienced sales trainer, reveals five common mistakes that are keeping many roofing businesses from reaching their full sales potential. With John's expert advice, you'll learn how to identify and fix these costly sales mistakes and start making more money in your roofing business. Tune in now for the key to greater profitability in roofing sales! Hook Agency Website: https://hookagency...

What Do Homeowners Want in a Roofing Company (w/ Eric Mackintosh)

Catchall has a new product!! The Nail-catch, that helps solve a huge pesky problem homeowners have, nails in their downspout, and in their yard. Check it out + our tips for satisfying homeowners biggest issues - in this short podcast. The Catchall: https://thecatchall.com/ Nailcatch: https://thecatchall.com/collections/nail-catch Hook Agency: https://hookagency.com

What Works on Facebook Now for Roofers (w/ John Senac)

Are you a roofer looking to grow your business? Want to know what works on Facebook now? Look no further! In this video, John Senac will show you proven strategies and tactics to get more leads and customers from Facebook. Learn how to go live, optimise your videos and lives for maximum engagement, and build a brand that stands out from the competition. John will also share best practices for using the latest features on the platform, so you can take advantage of the latest opportunities for gro...

Writing for Humans vs. Robots + Should Marketing Filter Leads (w/ Adam Sand)

Great conversation with Adam Sand – we covered a ton of stuff including these two topics, and why he believes a consolidation is coming in roofing, and what to do about it. RBP Consulting's Website: https://roofingbusinesspartner.com Hook's Website: https://hookagency.com

Roofing Sales Roleplay (w/ Chuck Thokey)

Chuck Thokey, the expert roofing salesman, is here to show you how to close the sale! In this roleplay video, Chuck demonstrates the best practices for successful roofing sales and share tips that you can use in your own roofing business. From the basics of lead generation and follow-up, to closing the sale and beyond, this video will give you the skills you need to increase your roofing sales. Watch as Chuck Thokey demonstrates the art of roofing sales in action and learn how to close the sale!...

Hiring + Setting Proper Expectations for Marketing People (w/ Tommy Richardson)

Join Tommy Richardson as he discusses his secret of hiring marketing employees and setting proper expectations for marketing people. Tommy shares his expertise on what to look for in potential marketing hires, how to set clear goals, and how to ensure that both parties are on the same page. Whether you're a business owner looking to bring on a marketing team or a marketing professional seeking to understand what's expected of you, this podcast is a must-listen! So tune in and take note as Tommy ...

Hitting $18M Roofing Sales by Building Relationships (w/ Dan Walrack)

Genuinely caring seems to work pretty well! Very nice chatting with Dan Walrack about building relationships and selling a metric ton. Check out BuiltStrong's website: https://www.builtstrongexteriors.com/ Check out Hook Agency's website: https://hookagency.com/

Letting Go of Self-Limiting Beliefs (W/ Dylan McCabe)

Dylan McCabe goes deep on finding who you really are, finding your identity and using better self talk to hell you Let Go of Self-Limiting Beliefs (W/ Dylan McCabe) Hook Agency Website: https://hookagency.com/

The Big Lie of Insurance in Florida Will Spread (w/ Doug Quinn)

What is going on in Florida insurance, and will it spread to other parts of the country? The American Policyholders Association investigated, and found some important discrepancies in what the insurance companies were presenting publicly, and what was really going on behind the scenes. The APA's Website: https://apassociation.org/ Hook's Website: https://hookagency.com

Manmade Shingle Damage & Roofing Greed (w/ Nick Branon + Taylor Ammons)

We talk about the problem of roofers + adjusters creating damage on roofs, and what the industry can do about it. Do you think it's a real problem or not? Comment below Nick Branon + Hero Roofing's Site: https://yourroofhero.com/ Taylor Ammons + Paragon Roofing's Site: https://paragonroofingusa.com/ Hook's site: https://hookagency.com

Roofing Financing: Why & How to Sell It Better (w/ Chris Scoville)

Chris Scoville shares his learning in the past years about roofing financing: Why and How to Sell It Better. Hook Agencies Website: https://hookagency.com/

Why Do Roofing Companies Fail? (And How to Avoid It)

Jordan Desbien shares what he learned from stress and pain of business failure, what happened, and what he is doing now. In preparation, I also asked folks this weekend why they believe roofing companies fail... and the top 3 reasons according to 100+ people were: #1 Finances + Cash Flow - don't understand their numbers / accounting, taxes, lack of profit/not charging enough or greed & indiscretion. #2 Leadership & management - selfish CEO, lack of humility, or problems with mindset, #3 ...

How To Get Into Metal Roofing? ( W/ Mark MacDonald of Sherwin Williams )

How To Get Into Metal Roofing? On this podcast we get the value, aesthetic beauty and longevity Metal Roofs provide and how roofers can actually market this to existing customers. Sherwin Williams Website: https://www.sherwin-williams.com/ Hook Agency Website: https://hookagency.com/

Inside/Outside Sales Principles: Order To Add Positions (w/ Mark Godaire)

How do you get started on Inside/Outside sales and 'The Roofing Machine?' How did Mark Godaire sell 5.4M in a year? What is the future of selling and how can you sell more this week? All this covered in this episode! https://reevaimpact.com https://monarchroofing.biz/ Our website: https://hookagency.com