What if going viral is overrated? In this episode of the Hook Better Leads Podcast, Joseph Hughes (Contractor Dynamics) shares why being local cool is the ultimate marketing strategy for home service companies. We break down the “Five Mile Famous” framework—getting everyone in your service area to know, trust, and refer your brand. From consistent content and social proof to hyper-local podcasts and referral tactics, this episode is packed with actionable insights to help you become the most tru...
Jul 02, 2025•35 min•Ep. 367
Why Community Involvement is the Secret Growth Engine for Home Service Businesses In this episode of the Hook Better Leads Podcast, Tim Brown sits down with Ty Backer of TC Backer Construction to uncover how community involvement transformed his business — from survival mode to significance. Discover how the 21 Turkey Salute , food drives, and “Swing for Recovery” became not only powerful acts of service but strategic marketing and culture-building tools. Whether you’re at $1M, $5M, or $10M in r...
Jun 24, 2025•39 min•Ep. 366
Unlock elite-level sales strategies with Chuck Thokey in this powerhouse episode of the Hook Better Leads Podcast. Tim Brown and Chuck dive into sales momentum rituals , identity vs. role mindset , and powerful real-world objection handling . Learn how to harness mental energy, improve your sales close rates, and create winning systems that top closers use every day. 🚀 Chuck shares the psychology behind peak performance, why your “momentum memory” affects every sale, and how to implement a sale...
Jun 17, 2025•45 min•Ep. 365
Unlock the secrets of scaling your roofing business with high-converting homeowner referrals. In this episode of the Hook Better Leads Podcast, we sit down with John Senac, industry trainer and founder of Master Your Craft, to dive deep into: • The psychology behind referral asks • Why most salespeople fail at referral systems • How to get 70%+ close rates through strategic referrals • Role-play scripts that actually work • Using small-dollar gift cards the smart way • Social media tactics to bo...
Jun 10, 2025•48 min•Ep. 364
Want to take your roofing content viral? In this episode of The Hook Better Leads Podcast, we sit down with Austin Blomquist—who’s racked up over 500 million views across his channels—to unpack the psychology, strategy, and storytelling that turns roofing content into algorithm gold. From viral product demos and job site stories to emotional giveaways and controversy-balanced branding, Austin shares what actually works for home service businesses on platforms like TikTok, Facebook, and Instagram...
Jun 03, 2025•35 min•Ep. 363
Discover how Jake Hofer from Built Right uses storytelling, authentic visuals, and a rock-solid team culture to dominate the roofing industry online. In this episode of the Hook Better Leads Podcast, Jake shares the secrets behind their brand’s standout website, how they leverage local photography and video to drive trust, and the power of showcasing happy homeowners and sales team wins to attract both leads and top-tier talent. Learn practical strategies for home service businesses to: Build hi...
May 27, 2025•27 min•Ep. 362
Discover the AI Coaching Tools Driving Explosive Growth in Home Services Sales Join Tim Brown and Arnav Power from Rilla in this value-packed episode of the Hook Better Leads Podcast. We dive deep into how cutting-edge AI tools like Rick and the new hands-free feature are transforming sales training, compliance, and coaching for home service businesses. Learn how top companies are: • Using AI to instantly review technician performance • Coaching reps on the go with real-time insights • Leveragin...
May 21, 2025•37 min•Ep. 361
In this episode of the Hook Better Leads Podcast, Tim Brown interviews Randy Hurtado of DTY Roofing—who shares how he transformed a career in IT into a $40M/year roofing business by mastering the art of strategic referrals. Discover how realtors, insurance agents, and even competitors became lead sources, why generosity in business pays off, and how to engineer referrals without sounding salesy. Whether you’re a roofer, marketer, or any home service pro, this episode will reshape how you view ne...
May 13, 2025•34 min•Ep. 360
In this episode of the Hook Better Leads Podcast, Tim Brown sits down with financing expert Christopher Scoville from Improveitfy to talk about one of the most misunderstood tools in home services: financing. Discover why offering payment options isn’t just an afterthought — it’s a powerful sales and marketing strategy that increases close rates, ticket sizes, and customer satisfaction. They cover: • The biggest mistakes contractors make when offering financing • Why “leading with affordability”...
May 06, 2025•42 min•Ep. 359
🚀 Want to create unstoppable momentum in your contracting business? Crystal Williams from Lemon Seed Marketing joins Tim Brown to reveal how contractors can build their own “hot streaks” by blending smart branding, consistent marketing, and strategic pivots. Learn why roofing and home service businesses can’t just chase leads — they need to build lasting brands that outsmart competitors. From marketing experiments that win, to operational shifts that fuel growth, Crystal shares battle-tested in...
Apr 30, 2025•33 min•Ep. 357
What does it take to scale a home service business, exit successfully, and then turn around and coach the next generation of leaders? Tim Brown (Hook Agency) sits down with Jonathan Burrows to unpack the truth about private equity, leadership culture, and why popular gurus may not always have the receipts. They discuss the power of a people-first culture, change management in roofing, and how to coach with real-world experience. If you’re leading a growing roofing company or a home service brand...
Apr 27, 2025•46 min•Ep. 354
Getting Google reviews isn’t just about asking—it's about how you ask and creating systems that drive them consistently. In this episode of the Hook Better Leads Podcast, I sit down with Dominick Fraser of Fraser Roofing, who shares how his company has earned over 3,000 5-star reviews. Discover actionable tips to: - Develop scalable review-generating systems to enhance customer feedback. - Implement contests and creative incentives, including unique prizes like samurai swords and cruises. - Util...
Apr 25, 2025•30 min•Ep. 352
Discover how to create unstoppable YouTube ad campaigns that convert, with expert insights from Aleric Heck, founder of AdOutreach. In this episode of the Hook Better Leads Podcast, Tim Brown dives deep with Aleric on how home service businesses like roofing and HVAC companies can leverage YouTube ads to dominate local markets. Learn how to craft hooks that stop the scroll, use omnipresent retargeting to stay top of mind, and apply intent-based targeting to attract high-ticket leads. Whether you...
Apr 22, 2025•35 min•Ep. 350
What does it really take to dominate locally as a roofing company? In this high-impact episode, Tim Brown sits down with Martin Pettigrew of Monarch Roofing to discuss referral-driven growth, hyperlocal marketing, next-level swag strategy, and creating a fanbase of customers. Martin breaks down exactly how Monarch Roofing built a brand so strong that gym-goers, neighbors, and even pastors become walking billboards. Learn why “We Fix Roofs” works, how to market for referrals, and why repetition b...
Apr 08, 2025•42 min•Ep. 349
On this episode of the Hook Better Leads Podcast, we’re joined by Mike Goldenstein of ROOFLE to talk about using humor to stand out in the home services space. From fictional roofing conventions to fake dating sites, Mike breaks down how embracing satire and absurdity helped ROOFLE build a highly memorable (and lovable) brand in roofing. We talk memes, marketing risks, and what makes people actually connect with your content.
Mar 25, 2025•40 min•Ep. 348
Drew Itnyre of Masters Roofing in Memphis discusses how roofing companies can use video content to dominate social media, generate leads, and build a recognizable brand. Drew has been creating roofing content since 2017 and has successfully leveraged TikTok, Facebook, and YouTube to build trust and drive business. He shares his top strategies for making engaging videos, getting endorsements, and turning social media into a revenue stream. 🔥 Key Topics Covered: ✅ The power of video marketing for...
Mar 18, 2025•17 min•Ep. 347
Subscribe to our page for more home services content / resources. Book a call with us: https://calendly.com/brynnwilson/30min Our Website: https://hookagency.com/ Connect with Tim on FaceBook: https://www.facebook.com/invigorated Our meme page: https://www.instagram.com/roofermemes/ DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR #roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing...
Mar 11, 2025•33 min•Ep. 346
Samantha, a.k.a. RooferGirl, joined me to talk about her journey in the roofing industry, building a personal brand on social media, and navigating sponsorships. She shares her experiences as a female roofer, tips for content creators in the trades, and insights on working with brands like PrimeGrip. If you're in the trades, a roofing professional, or a creator looking to grow your presence, this episode is packed with first hand accounts of a creators journey.
Mar 04, 2025•18 min•Ep. 345
Learn more about Ben Tiger at; https://www.therooftiger.com Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30min Our Website: https://hookagency.com/ Connect with Tim on FaceBook: https://www.facebook.com/invigorated Our meme page: https://www.instagram.com/roofermemes/ DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR #roofing #roofingcontractor #roofingmar...
Feb 25, 2025•40 min•Ep. 344
Are your systems and processes helping or hindering your growth? In this video, we explore how refining workflows, automating tasks, and optimizing efficiency can drive sustainable success. Whether you're managing a business, leading a team, or improving personal productivity, mastering systems and processes is key to scaling and achieving long-term goals. Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30min Our Website: htt...
Feb 18, 2025•34 min•Ep. 343
Curious about how a digital-only roofing sales process works? In this video, we break down the step-by-step journey from initial contact to final contract without ever needing an in-person visit! Learn more about Kody Landals at; https://www.reimagineroofing.com/ Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30min Our Website: https://hookagency.com/ Connect with Tim on FaceBook: https://www.facebook.com/invigorated Our mem...
Feb 11, 2025•42 min•Ep. 342
Are sales and marketing really the same thing? Or do they play completely different roles in a business? In this episode, we break down the key differences between sales and marketing, how they complement each other, and why understanding both is crucial for business success. 🔹 Plus, we dive into the 4 Levels of Competency—a game-changing concept that explains how people develop skills and master their craft, from unconscious incompetence to unconscious competence. Whether you’re in sales, mark...
Feb 04, 2025•43 min•Ep. 341
In this episode, we dive into the fascinating journey of rebranding a roofing company and expanding its reach into the retail sector. We explore the challenges and successes of refreshing an established brand, creating a new identity, and leveraging marketing strategies to stand out in a competitive industry. Plus, we discuss the exciting venture of pushing into the retail space, exploring the opportunities and hurdles that come with diversifying the business. If you're interested in business gr...
Jan 28, 2025•38 min•Ep. 340
Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30min Our Website: https://hookagency.com/ Connect with Tim on FaceBook: https://www.facebook.com/invigorated Yard Sign Playbook: https://www.dopemarketing.com/yard-sign-playbook DOPE: https://www.dopemarketing.com/ Dave Carroll from DOPE Marketing sat down to discuss wellness and overcoming challenges, not only as a business leader, but as a human. We talk about routines and ex...
Jan 21, 2025•54 min•Ep. 339
In this inspiring episode, we sit down with the team from Black & White Roofing to uncover how they’ve built a thriving business without a traditional sales team. Using bold guerilla marketing tactics and a customer-first approach, they’ve redefined what success looks like in the roofing industry. Learn More about Black & White Roofing at; https://blackandwhiteroof.com/ Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/...
Jan 14, 2025•44 min•Ep. 338
In this episode, we dive deep into the latest trends, deals, and opportunities shaping the roofing industry. Whether you're a contractor, business owner, or investor, understanding the landscape of mergers and acquisitions in 2025 is critical to staying ahead. Learn more about Gregg Schonhorn at https://sfpadvisors.com/ Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30min Our Website: https://hookagency.com/ Connect with Tim...
Jan 07, 2025•28 min•Ep. 337
In this video, we break down the secrets to creating a flawless roofing customer experience from start to finish. 🏠✨ Whether you're a roofing contractor or a homeowner looking for insights, we’ll reverse-engineer the process to highlight key elements like effective communication, quality assurance, and personalized service.
Jan 02, 2025•34 min•Ep. 336
Becca Switzer of Roof Sales Mastery and I discuss what we think 2025 will look like for the roofing industry. We discuss Private Equity, Financing, and many more sales topics. If you'd like to learn more about Becca: https://roofsalesmastery.com/
Dec 26, 2024•34 min•Ep. 335
In this episode of our podcast, we dive into the future of roofing marketing and explore what 2025 has in store for the industry. From emerging digital trends to the latest tools and strategies, we cover everything roofing businesses need to know to stay ahead of the competition. Learn more about Michael Stearns at; https://ascenddigitalexperts.com Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30min Our Website: https://hoo...
Dec 17, 2024•24 min•Ep. 334
Are you a roofing company looking to grow your business without breaking the bank? In this video, we dive into free and effective marketing strategies tailored specifically for roofing businesses. Whether you're just starting out or want to expand your reach, these ideas can help you attract more customers and stand out from the competition Learn more about Aaron Christy at; https://indyroofandrestoration.com/ Subscribe to our page for more home services content / resources. Book a call with us:...
Dec 10, 2024•1 hr 1 min•Ep. 333
