This week, in a change to the usual setlist; Ian Truscott and regular guest, Jeff Clark , rockstar strategy advisor and former Research Director at SiriusDecisions/Forrester are joined by Simon Daniels a friend of the show, previous guest , marketing operations leader and co-host of the podcast What's MOps Got To Do With It and they discuss all things marketing operations (which you may recall is our 5th F'in' Marketing Fundamental ) from defining its role, aligning with the business, the skills...
May 07, 2022•1 hr 11 min•Season 1Ep. 113
This week Ian Truscott chats with our regular guest, rockstar strategy advisor Jeff Clark , former Research Director at SiriusDecisions/Forrester as he shares some practical tips for brand research and measurement. Ian's guest this week is Matthew Woodget, a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years. He heads up Go Narrative , where he helps marketers and entrepreneurs reduce frustration, increase reach and drive growth using story structures. He's a st...
Apr 30, 2022•1 hr 12 min•Season 1Ep. 112
This week our rockstar strategy advisor Jeff Clark , former Research Director at SiriusDecisions/Forrester, brings a copy of the New York Times magazine to the penthouse. He and Ian discuss the article " A.I. Is Mastering Language. Should We Trust What It Says? " (subscription required) and how this impacts marketers. Ian's guest this week is Brand Marketing Director Jo Janssen . Jo has a fabulous marketing career, working in B2C and has driven over £20 million annual revenue increases for multi...
Apr 23, 2022•1 hr 14 min•Season 1Ep. 111
This week our resident marketing sage Jeff Clark , former Research Director at SiriusDecisions/Forrester, brings another book to the Rockstar CMO penthouse as we dip into another classic, "The Pyramid Principle” by Barbara Minto . He and Ian Truscott discuss this structure and approach to storytelling, whether for an email or your content strategy. Ian's guest this week is Chris Smith . Chris is the co-founder of Curaytor, a US real estate marketing solution that helps listing agents attract mor...
Apr 16, 2022•1 hr 20 min•Season 1Ep. 110
This week Ian Truscott and regular guest Jeff Clark , former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, return to the first F'in' Marketing fundamental, branding. Taking inspiration from one of Jeff's favorite books Eating the Big Fish by Adam Morgan they dive into being a challenger brand and the eight credos described in the book. In a change to the normal format, as Ian's guest couldn't make it, he shares three marketing thoughts from his week,...
Apr 09, 2022•1 hr 5 min•Season 1Ep. 109
This week our host Ian Truscott and regular guest Jeff Clark , former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, are inspired by listener Irene Nehrkorn-Kayn to talk about buying journey models including Gartner, AIDA Forrester and the Pedowitz Group. Ian's guest this week is Tim Hines, a.k.a. The Marketing Starter, an author, podcast show host, keynote speaker, and consultant who shows people how to harness the power of the entrepreneurial spirit...
Apr 02, 2022•1 hr 21 min•Season 1Ep. 108
This week our host Ian Truscott and regular guest Jeff Clark , former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, complete the Five F'in' Marketing Fundamentals series with a discussion about Marketing Operations. Ian's guest this week is Jill Ransome who leads the Jitterbit global marketing organization responsible for driving its growth strategy, demand generation, elevating brand awareness and consideration and, as you'll hear, a passion for cre...
Mar 26, 2022•1 hr 17 min•Season 1Ep. 107
This week our host Ian Truscott and Jeff Clark , former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, diving into getting in harmony with our customer by understanding the customer journey. Ian chats with one of his favourite industry chums, Cathy McKnight , VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory . Cathy helps organizations transform how they approach...
Mar 19, 2022•1 hr 12 min•Season 1Ep. 106
This week our host Ian Truscott and Jeff Clark , former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, this week diving into communicating our story. Ian chats with former VP and Principal analyst Kerry Cunningham now with account-based engagement platform 6Sense. Aside from his seven years with SiriusDecisions/Forrester advising some great B2B brands on marketing operations and demand generation,...
Mar 12, 2022•1 hr 12 min•Season 1Ep. 105
This week our host Ian Truscott and Jeff Clark , former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, this week diving into market research or the muse for our marketing band. Ian chats with founders of Email Marketing Heroes Rob and Kennedy, who you might know as hosts of the very entertaining podcast, The Email Marketing Show , or as the founders of the survey platform that makes you sales, Res...
Mar 05, 2022•1 hr 19 min•Season 1Ep. 104
This week our host Ian Truscott and Jeff Clark , former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor continue the Five F'in' Marketing Fundamentals series, this week diving into branding or what kind of band do you want to be? Ian interviews Steffen Hedebrandt , the Co-Founder and CMO at Dreamdata, a B2B revenue attribution platform, which enables algorithmic decision making in marketing and sales. Steffen has a successful track record of scaling bus...
Feb 26, 2022•1 hr 10 min•Season 1Ep. 103
This week our host Ian Truscott and Jeff Clark , former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor kick off a new series discussing five f'in' marketing fundamentals, and along the way flog marketing music analogies pretty much to death. Ian interviews Chris Lynch , the Chief Marketing Officer at Sales Readiness Platform, Mindtickle . Chris oversees all global marketing functions, including product marketing, demand gen, brand, and creative. As you...
Feb 19, 2022•1 hr 17 min•Season 1Ep. 102
This week it's part two of Ian Truscott 's interview with our regular expert, Jeff Clark (Principal, Strategic Advisory at Rockstar CMO ). We pick up the discussion with Jeff sharing what he's learned from his time as a Research Director at SiriusDecisions /Forrester and the various CMO's he's worked for over his career. With some sage advice for new marketing leaders. This week's guest is Gordon Glenister who runs his own global influencer marketing programme helping individuals be the go-to pe...
Feb 12, 2022•1 hr 12 min•Season 1Ep. 101
This week we celebrate 100 episodes as Ian Truscott interviews our regular expert, Jeff Clark They discuss some priceless advice for new marketers from Jeff's career as a marketing leader for blue-chip B2B technology vendors and advising some fantastic B2B companies and brands as a Research Director at SiriusDecisions/Forrester Principal, Strategic Advisory at Rockstar CMO This week's guest is Ken Schwarz , the Managing Principal at PSP Enterprises . Ken is an enterprise software professional wi...
Feb 05, 2022•1 hr 10 min•Season 1Ep. 100
We kick off by continuing our series on marketing education with our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO ). This week they discuss the marketing P's, based on a comment on the Rockstar CMO LinkedIn page from listener Irene Nehrkorn-Kayn . Our guest this week is Rebecca Biestman , the Chief Marketing Officer at Reputation . We explored Rebecca's impressive career in Episode 93 , but Rebecca is n...
Jan 29, 2022•1 hr 14 min•Season 1Ep. 99
An 80's remix of an episode this week as we lose all control of our guests and keep the party going way past closing time. We kick off by continuing our series on marketing education with our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO ) discussing the 3 books that influenced their early marketing career. We hang out with two incredibly experienced, passionate and interesting retail marketers Ted Rubin...
Jan 22, 2022•1 hr 28 min•Season 1Ep. 98
This week we kick off what we suspect will be a long-running series as our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO ) discuss marketing education and they successfully avoid the obvious by not playing Pink Floyd Another Brick in the Wall as this week's track and Jeff has a good reason for that. Unfortunately our guest this week was unwell, so Ian takes to the Rockstar CMO F'in' Marketing stage solo,...
Jan 15, 2022•54 min•Season 1Ep. 97
Good news, Jeff Clark fans, he's back! Former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO , Jeff has returned from his vacation for an authentic chat about empathy and takes on the tough job of choosing this week's track. For this week's guest, we have a doctor in the house! Stan Bernard , MD, MBA, is an internationally recognized, award-winning global competition consultant, keynote speaker, and best-selling author. He is the president of Be...
Jan 08, 2022•1 hr 17 min•Season 1Ep. 96
This week Ian Truscott shares some changes to this podcast as we join the Marketing Podcast network, and has an extended chat with Jason Falls , the man behind this marketing podcast supergroup. When he is not founding podcast networks Jason is an award-winning strategist and widely read industry pundit. Jason has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. A 2014 Forbes article named him one of 10 business lead...
Jan 01, 2022•57 min•Season 1Ep. 95
'Tis the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar. This podcast started as a lockdown project, and over the last 85 or so episodes, Robert Rose has joined Ian Truscott in the Rockstar CMO Virtual Bar to help us escape. While sharing a cocktail each week, he's transported us to somewhere exotic (and Wales) for a marketing thought. But, who is this guy that has inspired us to drink quite so much gin? Robert Rose is a ...
Dec 24, 2021•1 hr•Season 1Ep. 94
This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of his friend Demie Loizou , founder of performance marketing agency This Is Digital and quotes Ted Rubin and his return on relationships mantra: "Relationships are like muscle tissue; the more they are engaged, the stronger and more valuable they become". Our guest this week is Rebecca Biestman , the Chief Marketing Officer at Reputation . We discuss Rebecca's marketing career, Corporate Social Res...
Dec 18, 2021•53 min•Season 1Ep. 93
This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a decision. Our guest is Nora Sudduth , Co-founder of Hello Audio . Nora is a conversion strategist who has helped businesses sell over $500M of products & services online. Applying over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted ...
Dec 11, 2021•54 min•Season 1Ep. 92
This week, it's peak predictions season, and Jeff Clark , Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester, returns to discuss what his colleagues in the analyst community are predicting as he and Ian Truscott discuss Gartner's Top 10 Predictions for 2022 and Beyond . This week's guest is Melissa Sargeant , the CMO at Litmus . Melissa shares her story from a fantastic marketing career, her view of email marketing, and working with peer CMO communities as a founding ...
Dec 04, 2021•1 hr 15 min•Season 1Ep. 91
Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks with his family, and so left in charge of the studio microphone, Ian Truscott shares a thought about giving thanks and asks if people are meeting the real you through your content. Ian then chats with another Jeff, Jeff Coyle , co-founder and Chief Strategy Officer at MarketMuse , for a fascinating conversation about content, AI, and technology. Jeff Coyle is a data-driven search engine marketing executive with mor...
Nov 27, 2021•52 min•Season 1Ep. 90
This week, as we continue through marketing planning season, Ian Truscott and Jeff Clark , Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget, this time they focus on planing with a smaller budget and team. As a fan of his work and his podcast, Ian is delighted to welcome Renegade Marketing's Drew Neisser as the guest interview this week. They discuss his incredible career, founding his agency, his podcast Renegade Marketers Unite ...
Nov 20, 2021•1 hr 13 min•Season 1Ep. 89
We are in marketing planning season and this week Ian Truscott and Jeff Clark , Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget. For the first time in 88 episodes, the perils of delivering fresh guests on a weekly show have caught up with us, we've been struck by the global just-in-time supply chain issues and the delivery of the guest we promised in last weeks show has been delayed, we'll hopefully connect with Melissa Sargeant...
Nov 13, 2021•1 hr 15 min•Season 1Ep. 88
This week Jeff Clark is away so Ian Truscott plays a solo about true fans, community and maybe it's the quiet ones we need to watch and become comfortable with having an audience that might not be known to us. Ian catches up with Eric Fulwiler , former CMO and CCO at 11:FS, who we were introduced to on episode 30 , who has just founded a new marketing innovation consultancy Rival . They chat about the challenge of starting a new business, as well as the focus on growth, innovation and how large ...
Nov 06, 2021•51 min•Season 1Ep. 87
This week Ian Truscott and Jeff Clark , Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss managing change, especially when implementing new technology. Our guest this week is Anne-Marie Twigge , the MD of The Next Women , a global movement of ambitious women and progress-driven companies. Anne-Marie has had a fascinating career, she has a BA in Business Administration and an MA in Artistic Research has been an artist in residence, a creative director, serves...
Oct 30, 2021•1 hr 13 min•Season 1Ep. 86
This week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice from eight Rockstar CMO’s about starting a new CMO role. And, the underlying message is; it’s about people. Our guest this week is Christopher P. Willis , Acrolinx ’s Chief Marketing Officer. Chris has over 20 years of experience growing companies in the technology sector and held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KP...
Oct 23, 2021•1 hr 4 min•Season 1Ep. 85
This week Jeff Clark , Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester continues to share his advice on procuring marketing technology, this week he focuses on gathering requirements and three ways to approach this process. Our guest this week is Ilaria Severi who is the Head of Marketing and Communications at Creative Clicks , a performance marketing agency in Amsterdam. Illaria is an Experienced Marketer and Communication Strategist with a passion for helping bra...
Oct 16, 2021•1 hr 11 min•Season 1Ep. 84
