This week Jeff Clark , Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester shares his insight on making the business case for that shiny bit of marketing technology that you crave. Ian Truscott welcomes back Dennis Shiao , to get his perspective on last week’s Content Marketing World event in Cleveland, Ohio, and the session he hosted discussing email marketing and he shares his tips with us. If you don’t know Dennis, he runs an independent B2B marketing consultancy At...
Oct 09, 2021•1 hr 11 min•Season 1Ep. 83
After suggesting in last week’s show that we might take a week off, but we’ve changed our minds! In this slightly shorter episode Ian Truscott catches up with Jeff Clark , Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester to discuss Corporate Social Responsibility and how to avoid appearing to be greenwashing and trying to look cool with the millennials - spoiler alert - you just got to do the work. Ian has been to Amsterdam, and he shares what he learned at The Next...
Oct 02, 2021•40 min•Season 1Ep. 82
This week Ian Truscott is joined by Jeff Clark , Rockstar CMO Advisor and former Sirius Decisions/Forrester Research Director who is inspired by last weeks discussion with Christina Del Villar and they chat about the evergreen topic on this show - marketing technology and he chooses a classic track to accompany as we wonder how did we get here? David Rodnitzky , CEO and founder of 3Q Digital returns to the show. In episode 75, we chatted about his book Unfair Marketing and his fascinating journe...
Sep 25, 2021•1 hr 15 min•Season 1Ep. 81
This week Jeff Clark , Rockstar CMO Advisor, and former SiriusDecisions/Forrester research director crosses the streams of his two passions marketing and looking after our planet as we discuss the role we can play as marketers in contributing to sustainability. We complete our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy , diving into the detail of what G.R.I.T means and we round off with T...
Sep 18, 2021•1 hr 6 min•Season 1Ep. 80
This week Jeff Clark , Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director is inspired by a post by one of his former colleagues, Marcia Trask who writes on the Forrester blog “ To Build A Better Marketing Plan, Revisit Your Approach To Planning ” and we discuss it and how to align this with being Agile. We continue our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy...
Sep 11, 2021•46 min•Season 1Ep. 79
This week Jeff Clark , Rockstar CMO Advisor, and former Sirrius Decisions/Forrester Research Director discusses marketing waste, the 8 things we can learn from lean manufacturing, and matches it with a classic 70’s tune about a place we could certainly waste some time in. We continue our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy , diving into the detail of G.R.I.T and we continue with R ...
Sep 04, 2021•1 hr 9 min•Season 1Ep. 78
This week Jeff Clark , Rockstar CMO Advisor is back and we continue to discuss marketing planning, focusing on the importance of understanding customer needs and balancing planning with execution, especially for new marketing leaders. We kick off a mini-series with Christina Del Villar who appeared on episode 64 of the show, talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy and we dive into the detail of what G.R.I.T means, starting...
Aug 28, 2021•1 hr 2 min•Season 1Ep. 77
As Jeff is away, Ian shares a thought about planning and why marketing firefighters get the girls (or boys). This week our guest is Maureen Blandford who has been obsessed with making B2B a rational place for more decades than she’d like to admit. A B2B agency owner in the US prior to moving client-side (and Europe) to lead marketing for tech companies on both sides of the Atlantic, Maureen is a tireless advocate for rooting out the nonsense and is devoted to closing the gaps between sales and m...
Aug 21, 2021•54 min•Season 1Ep. 76
This week Jeff Clark , Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester is back and we dive into what you need to start your marketing plan. David Rodnitzky , the founder of 3Q Digital is our guest and discusses his book Unfair Marketing and we dive into the five areas marketers can find an unfair advantage; data, knowledge, access, brand, and money. David also talks about his path into marketing, from studying law at the University of Iowa College of Law, his early...
Aug 14, 2021•1 hr 12 min•Season 1Ep. 75
In my thought for the week, I ask who is driving your marketing bus? Is it a robot, your competitor, the marketing accountant, HIPPO, LOUDEST PERSON IN THE BUSINESS, a hamster, a people-pleaser, a squirrel, a strip club baller, the feature creature, the cookie-cutter, a shamen, the outsourcer or the customer? Or maybe none of them? My guest this week is Steve Wiideman , of Wiideman Consulting Group , who considers himself a scientist and practitioner of local and e-commerce search engine optimiz...
Aug 07, 2021•55 min•Season 1Ep. 74
This week, like an '80s Frankie Goes to Hollywood remix, we go long, as we have three great conversations to share this week. We take a deep dive into campaign planning and how to drive this across global marketing teams with Jeff Clark, former Research Director at SiriusDecisions/Forrester, and Rockstar CMO Advisor . Our guest interview is with Kirsten Allegri Williams , the Chief Marketing Officer for Optimizely , a modern Digital Experience Platform, where Kirsten leads global marketing, comm...
Jul 31, 2021•1 hr 15 min•Season 1Ep. 73
This week Jeff Clark , former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns in a new series that discusses marketing planning. In this episode, he shares his 7 step plan. We discuss marketing data and web metrics with Michael Loban , the Chief Growth Officer at InfoTrust , a global analytics consulting and data governance company. He is also the co-author of Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. When he is not motivating...
Jul 24, 2021•1 hr 1 min•Season 1Ep. 72
This week we welcome back a friend of the show and a wonderful supporter of what we do at Rockstar CMO; Dennis Shiao . Dennis runs an independent B2B marketing consultancy Retention Attention , and is a content marketing, product messaging, and social media marketing expert. He is well known in the industry as a regular columnist for CMSWire and Content Marketing Institute, he runs the Bay Area Content Marketing Meetup and the Content Corner newsletter . In this episode, Dennis discusses his adv...
Jul 17, 2021•52 min•Season 1Ep. 71
This week Keith Smith is in the hot seat as we discuss virtual selling in One to Watch, One Hit Wonder, or Wonderwall. Keith Smith is the Managing Director of The Advertist , the UK’s only independent new business development platform that helps agencies build their new business pipeline. As you’ll hear, he is also the host of The Fuel Podcast which is focused on business development and great guests from around the world of agencies and advertising. Ian Truscott talks about the opportunity of f...
Jul 10, 2021•37 min•Season 1Ep. 70
This week Jeff Clark , former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor , returns and turns the brand purpose discussion on its head as we discuss turning a purpose into a brand. Our guest this week is award-winning marketer Margie Agin who helps B2B technology companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of Centerboard Marketing , a marketing agency based in the Washington, DC area, and as you’ll he...
Jul 03, 2021•1 hr 4 min•Season 1Ep. 69
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss defining brand purpose and specifically the hackneyed term "innovative". We've been saying at the end of the last few episodes that next week our guest will be Julia Bennett , the brand new CMO of global law firm Brown Rudnick . Well, finally schedules were aligned, the technology worked and Ian Truscott got to chat with her. As the Chief Marketing Officer, Julia Bennett leads...
Jun 26, 2021•59 min•Season 1Ep. 68
This week Jeff Clark , former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss brand purpose. The topic for the interview this week is voice marketing, and we are joined by Preston So , a product architect and strategist, a digital experience futurist, a developer advocate, and a three-time SXSW speaker. Preston is also an editor at A List Apart , a columnist for CMSWire , a contributor to Smashing Magazine. He is the author of three books, including Vo...
Jun 19, 2021•1 hr 8 min•Season 1Ep. 67
We start this episode with our final dive (for now) into the marketing greatest hits and pet peeves from the fabulous career of Julie Ogilvie , former VP Research Director from Sirrius Decisions/Forrester Research; this week, we discuss brand messaging. This week's interview is with Thomas Peham , VP of Marketing at Storyblok , a headless CMS vendor built for both the developer and the marketer. As you’ll hear, Thomas is a respected SaaS marketing expert, and he’s run his own 'CMO as a Service' ...
Jun 12, 2021•1 hr•Season 1Ep. 66
We kick off the episode with former VP Principal Analyst for Forrester Research Julie Ogilvie who returns to dive into her marketing greatest hits and pet peeves from her fabulous career; this week, we discuss influencer marketing for B2B. Something different this week as we get the perspective of the CEO and the C Suite, as my guest this week is Richard Medcalf founder of Xquadrant , an executive coach & leadership consultant to exceptional founders & CEOs and their teams. As you’ll hea...
Jun 05, 2021•1 hr 3 min•Season 1Ep. 65
You may remember Julie Ogilvie from episode 58, she is a former VP Principal Analyst for Forrester Research, and she returns for a dive into her marketing hits and pet peeves. My guest this week is Christina Del Villar who is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies transform, grow and scale. With 25 years of experience at Fortune 100 companies and more than 15 startups. Christina has developed go-to-market and marketing strategies for new p...
May 29, 2021•1 hr 5 min•Season 1Ep. 64
This week, Jeff Clark , Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for "One to Watch, One Hit Wonder or Wonderwall" to discuss marketing orchestration, inspired by a tweet. Is it a hit or a miss? This week’s guest is Misia Tramp , VP Strategy & Insight at Metia . A British-born, Seattle adoptee, Misia is a 20-year veteran of using data to drive strategy and innovation, I’ve known Misia for a decade she is my go-to expert on such things....
May 22, 2021•1 hr•Season 1Ep. 63
This week, Jeff Clark , Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for "One to Watch, One Hit Wonder or Wonderwall" and discusses Intent Marketing. Is it a hit or a miss? This week’s guest, Darren Guarnaccia , the SVP of Product at Hootsuite , the global leader in Social Media management. He leads the company’s product management, product strategy, and product marketing functions. Darren has over 20 years of experience in marketing technolo...
May 15, 2021•58 min•Season 1Ep. 62
This week, "One to Watch, One Hit Wonder or Wonderwall" returns. As my co-host, Jeff Clark, is taking a week off, David McGuire , Creative Director and Co-Owner of Radix Communications , returns to the show to fill Jeff's virtual hot seat, and we discuss A.I. writing content. If you are into content marketing or strategy, then you will know or maybe should know this week's guest, Margot Bloomstein , internationally acclaimed speaker, author, and one of the most prominent voices in the content st...
May 08, 2021•1 hr 6 min•Season 1Ep. 61
This week, we return to "One Hit Wonder or Wonderwall" with Jeff Clark , Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester, we give it a little remix and discuss Customer Journey Orchestration. This week's interview is with Russ Powell , Founder, and MD at Sharper B2B Marketing and we discuss his career with B2B brands like Dell, Fujitsu, Atos, what marketing has in common with his career as a stand-up comedian, humanizing B2B and he makes a splendid recommendation ...
May 01, 2021•1 hr 4 min•Season 1Ep. 60
This week, we continue to discuss 'Privacy: The Marketers Dilemma' as I chat with Jeff Clark , Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester and we talk about gaining trust along a customers journey that often starts without us. We talk a lot on this show about the relationship between marketing and sales, so this week's interview guest is Alexander Low who has over 15 years of business development experience, has spent the last 4 years helping sales and marketi...
Apr 24, 2021•59 min•Season 1Ep. 59
This week, in our ongoing 'Privacy: The Marketers Dilemma' segment, I chat with Jeff Clark , Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester about how brands need to earn trust with consumers who are increasingly savvy and cynical about sharing their data. For this week's interview, we stick with the Forrester alumni as Julie Ogilvie is former VP Principal Analyst for Forrester Research and we discuss Marketing Metrics: The Drunkard’s Search and how marketing toda...
Apr 17, 2021•1 hr 13 min•Season 1Ep. 58
This week, we join the conversation about Google's decision on 3rd party cookies, discussing Privacy, the Marketers Dilemma with Jeff Clark , Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester. This week's interview is with Sarah Greesonbach , the founder of B2B Writing Institute , where naturally talented writers learn how to break into business writing and create impactful marketing content. Since 2013, she’s also operated B2B Content Studio , a freelance consultan...
Apr 10, 2021•1 hr 1 min•Season 1Ep. 57
This week we change things up just a little bit as we start a new series, discussing Privacy, the Marketers Dilemma with Jeff Clark , Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester. I give a three-way interview a try for the first time and welcome two guests, Dr. Christine Bailey and Jeremy Bevan . Both of whom are extremely experienced and award winning marketers who have recently started new ventures and we discuss marketing insight, data, asking why and the im...
Apr 03, 2021•1 hr 2 min•Season 1Ep. 56
This week I chat with Jeff Clark , Rockstar CMO Advisor, and former Forrester Research Director and we continue to talk about marketing technology acronyms, specifically Marketing Resource Management (MRM), and ask if it's a one-hit-wonder or Wonderwall while shoehorning in an excuse to quote Monty Python. My guest this week is Dusseldorf based Irene Nehrkorn-Kayn , is Director, Marketing at Exactag , a marketing attribution technology company that transforms the way marketers evaluate, measure,...
Mar 27, 2021•1 hr 6 min•Season 1Ep. 55
This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms and ask if they are a one-hit-wonder or Wonderwall. Sticking with the theme of marketing technology and managing content, this week's guest is Ed Breault , the CMO of Aprimo , a SaaS Digital Asset Management and Work Management solution. A vendor that Forrester considers to be the leader in the Marketing Resource Management category . Ed is an accomplished marketing an...
Mar 20, 2021•1 hr•Season 1Ep. 54
