In this episode, Ian Truscott, Founding Editor of Rockstar CMO, plucks something from our publication he suggests we take a look at, he chats the MD of Corporate Punk Phil Lewis. He then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail. The article that Ian suggests we take a look at is by Keith Smith, The Advertist, and host of The Fuel Podcast. The article is called " There ain't half some clever bastards " inspired by Ian Dury (the actual punk), and Keith writes about m...
Aug 14, 2020•56 min•Season 1Ep. 23
This episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO, features a backstage CMO story about selling cigarettes, an interview with Dr. Christine Bailey, CMO of Valitor, and finishes with a cocktail in the company of content marketing guru Robert Rose. Ian dips into the virtual pages of Rockstar CMO to suggest something you might like and this week he plucks out the backstage interview with Oliver Pilgerstorfer, CMO of IFS. How he figured out the 4P's of marketing in the school pla...
Aug 07, 2020•45 min•Season 1Ep. 22
This is our 21st episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO and we come of age with an interview with one of our Rockstar CMO house band, making her podcasting debut, Lauren Bowden. We make a visit to The Green Room and start the weekend with a cocktail in the virtual Rockstar CMO bar. Our visit to the Green Room has Ian recommending the most recent addition to this regular series, where we get the opinion of 6 CMOs on the value of a marketing education and what role it pla...
Jul 31, 2020•45 min•Season 1Ep. 21
This week Ian Truscott, Founding Editor of Rockstar CMO talks about the latest issue of Rockstar CMO, chats to a business development expert and coach Caroline Kay, and retires to the virtual Rockstar CMO bar with a cocktail with Robert Rose. In the latest monthly drop of Rockstar CMO, The Miseducation of Lauryn Hill Issue , the theme was "Do good marketers need a marketing education?" and Ian riffs a little on this, before pointing us at the expert opinion that comes from our house band of CMOs...
Jul 25, 2020•58 min•Season 1Ep. 20
This week Ian Truscott, Founding Editor of Rockstar CMO suggests an article to take a look at in the virtual pages of Rockstar CMO, brings us an interview with a rockstar marketing expert, and retires to the virtual Rockstar CMO bar with a cocktail. The article Ian suggests you take a look at is an interview with Richards Shotton, author of The Choice Factory, in the Tales from The Tour Bus series . Aside from sharing some comments about the article, Ian talks about Richard's book The Choice Fac...
Jul 18, 2020•46 min•Season 1Ep. 19
In this episode, Ian Truscott, Founding Editor of Rockstar CMO , takes a flick through the virtual pages of Rockstar CMO, suggesting an article to take a look at. He chats to Jasmine Martirossian, VP, Marketing at TÜV SÜD Americas and then retires to the virtual Rockstar CMO bar to meet Robert Rose, author, speaker, and Chief Trouble Maker at The Content Advisory . This week as we move tentatively out of lockdown, at least in the UK, Ian is drawn back to Jane Scandurra's article, " Managing the ...
Jul 11, 2020•40 min•Season 1Ep. 18
In this episode, Ian Truscott, Founding Editor of Rockstar CMO , chats to Sally Yates, CMO Xceptor , joins Robert Rose for a cocktail and suggests something we should take a look at from the pages of rockstarcmo.com This week Ian suggests taking a look at articles on Rockstar CMO by our anonymous agency insider Adnonamau5, specifically his most recent article about the dependency some executive teams have on expensive external consultants. The interview this week is with Sally Yates , CMO Xcepto...
Jul 04, 2020•47 min•Season 1Ep. 17
In this episode, Ian Truscott, Founding Editor of Rockstar CMO , chats to L.Michelle Smith, joins Robert Rose for a cocktail and suggests something we should take a look at from the pages of rockstarcmo.com This week Ian recommends you take a look at the Tales from The Tour Bus interview with Sydni Craig Hart , CEO of Smart Simple Marketing, that shares some interesting statistics of the value of diversity marketing. The interview this week is with L. Michelle Smith , author, speaker and certifi...
Jun 26, 2020•53 min•Season 1Ep. 16
In this episode, Ian Truscott, Founding Editor of Rockstar CMO , suggests something to take a look at from the pages of Rockstar CMO. He chats to Jane Scandurra, a senior marketing professional with more than three decades of experience working in technology, internet/online services, life sciences, and advertising and again joins Robert Rose for a cocktail. This week Ian recommends you take a look at the Rockstar CMO Write For Us page and pitch an article idea, or recommend a Rockstar CMO you k...
Jun 19, 2020•34 min•Season 1Ep. 15
In this episode, Ian Truscott, Founding Editor of Rockstar CMO , suggests something to take a look at from the latest issue of Rockstar CMO, he chats to Wendy Bryant Beswick, CMO of Service Credit Union and again joins Robert Rose for a cocktail. From the latest issue of Rockstar CMO, Ian suggests a look at The Green Room feature where this month 5 of our Rockstar CMO's talk the Crisis Keepers , those things they've learned from the crisis around the pandemic that they will take forward after th...
Jun 12, 2020•32 min•Season 1Ep. 14
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from our publication, he chats to marketing leader David Howland and again joins Robert Rose for a cocktail. In light of the current events in the US, if you are looking to do more than just publish a social post with a black background Ian suggests you check out a previous issue of Rockstar CMO: The People Are People Issue . This issue is named after the Depeche Mode song "People Are People" and...
Jun 05, 2020•43 min•Season 1Ep. 13
In this episode, Ian Truscott, Founding Editor of Rockstar CMO , suggests one thing we should take a look at from the latest issue. He chats to the new Head of Marketing at Basecamp Andy Didorosi. And, takes a trip to the bar with The Chief Troublemaker at The Content Advisory , Robert Rose. The article featured this week is by Ted Rubin , which encourages us to use the current crisis to hit the reset button and shares some great examples where retail can use this to improve the relationship wit...
May 29, 2020•30 min•Season 1Ep. 12
In this episode, Ian Truscott, Founding Editor of Rockstar CMO , talks about a regular feature on Rockstar CMO, the Backstage Q&A , which is pretty much why we do what we do, to share marketing street knowledge from those doing it. We've learned an awful lot about the backstory of a successful CMO, from karaoke, climbing Kilimanjaro, selling cigarettes in the playground to a former life as an opera singer. The interview this week is with John Andrews, CEO of Photofy , a mobile content creati...
May 23, 2020•47 min•Season 1Ep. 11
In this week's episode, Ian Truscott, Founding Editor of Rockstar CMO dips into the latest issue, suggests article you might want to take a look at, he finally gets to chat with Amber "Miss Destructo" Osborne and joins Robert Rose in the virtual bar and asks him what he's drinking. The article we feature this week is Getting a buzz from virtual events from Dennis Shiao, who attended a virtual event about events and shares some of that experience. Forbes ranked Amber Osbourne as the second most i...
May 15, 2020•40 min•Season 1Ep. 10
In this week's episode, Ian Truscott, Founding Editor of RockstarCMO.com dips into the latest issue of Rockstar CMO, he chats to Ahmed Hasan who regular listeners will remember from our earlier episode and led the digital strategy at Spark44 and their client Jaguar Land Rover and we have a new segment as we ask what Robert Rose is drinking. The article highlighted from Rockstar CMO is by Jane Scandurra , where she suggests that we as marketers will need to be sensitive to a consumer that is movi...
May 09, 2020•38 min•Season 1Ep. 9
In this episode, Ian Truscott, Founding Editor of RockstarCMO.com chats to Jenni Young, CMO of Tappit , a contactless payment platform. Jenni shares her journey from auditor to Fintech marketing leader, via the PR world of Ab Fab ( Absolutely Fabulous - and, if you are familiar with this UK sitcom, no Jenni would not be drawn on whether she was Patsy or Eddy!). Ian digs a little deeper into the Backstage Q&A conversation they had in one of the early issues of Rockstar CMO. We learn why her m...
May 02, 2020•27 min•Season 1Ep. 8
In this episode, Ian Truscott, Founding Editor of RockstarCMO.com catches up with Kate Bradley Chernis, Co-Founder & CEO of Lately , an A.I. powered social media marketing platform. Kate’s hugely popular Backstage Q&A has been regularly in our TOP TEN most popular articles as her story clearly caught the attention of you guys, our readers. In this conversation, we learn about Kate’s path to marketing, from reaching 20 million listeners as Music Director and DJ at Sirius/X.M. to building ...
Apr 25, 2020•39 min•Season 1Ep. 7
In this episode, Ian Truscott, Founding Editor of Rockstar CMO catches up with Keith Smith, Managing Director of The Advertist the only independent UK B2B business development platform. Aside from helping agencies with business development with The Advertist platform Keith represents sales and business development in the Rockstar CMO house band with his regular entertaining articles and has recently started The Fuel Podcast , focused on business development. Keith shares with us his advice on sa...
Apr 18, 2020•53 min•Season 1Ep. 6
