This week, in reaction to some Twitter feedback, I address the apparent gender bias on our show. It's an important topic, I understand our responsibility to the culture, but I've had pretty much a 50/50 split of male and female guests over the year of doing this, and I'm committed to being more purposeful in continuing that. I chat to Jeff Clark , Rockstar CMO Advisor, and former Forrester Research Director, about outsourcing your marketing brain, and if some of this outsourcing is a one-hit-won...
Mar 13, 2021•1 hr 4 min•Season 1Ep. 53
Our 52nd episode and our birthday! There is no pausing for cake, as Ian Truscott dives straight into the one-hit-wonder or Wonderwall section with a discussion about marketing education, inspired by a Mark Riston Twitter rant , with former Forrester Research Director and Rockstar CMO Advisor Jeff Clark. Ian catches up with Ian Lowe , who returns to discuss his new role as CMO at eSSENTIAL Accessibility , and they discuss accessibility, a topic that should be of interest to any business or market...
Mar 06, 2021•1 hr 8 min•Season 1Ep. 52
Another packed episode this week. Starting with Ian Truscott , Editor of Rockstar CMO, chatting with Jeff Clark , Rockstar CMO advisor, and former Sirrius Decisions/Forrester Research Director to decide if a marketing tune, topic, technique, or trend that everyone is talking about is a one-hit-wonder or Wonderwall. This week they discuss Data-driven marketing. This week’s interview is with Christoph Trappe , a rock star content marketer, author, and speaker. They discuss his 4th book, Going Live...
Feb 27, 2021•1 hr 2 min•Season 1Ep. 51
This week, it's our 50th episode, considered the golden anniversary. In this episode, Ian Truscott chats with Rockstar CMO Advisor Jeff Clark in the now regular "One hit wonder or Wonderwall" segment. They discuss if all that glitters in Account-Based Marketing (ABM) is marketing gold. In the interview segment, we learn about "The Favouribility Journey" by Leor Franks , a marketing and business development leader in the legal and professional services industry , currently Business Development &a...
Feb 20, 2021•1 hr 4 min•Season 1Ep. 50
It's Valentine's weekend, and this week, Ian Truscott is again joined by Rockstar CMO Advisor Jeff Clark for our weekly one-hit-wonder or Wonderwall segment and decide if a marketing trend or technique is marketing true love. Inspired by a hearted tweet by a friend of the show Dennis Shiao , Cathy McKnight joins Ian for a discussion about Headless, the latest buzzword that the marketing technology world seems to be crushing on. And finally, the bromance continues as Ian joins Robert Rose in the ...
Feb 13, 2021•1 hr 5 min•Season 1Ep. 49
It's Super Bowl weekend, and this week, Ian Truscott is joined by Rockstar CMO advisor quarterback Jeff Clark as he throws a long personalization pass they might fumble. The half time show features music and B2B marketing trends in an interview with Pete "DaFeet" Morgan, VP Demand at Metia. There are no wardrobe malfunctions or Oreo moments, but they talk about his music, his inspiration to become a marketer, and Metia's annual B2B Marketing Trends report that he authors. The show enters the 4th...
Feb 06, 2021•1 hr 10 min•Season 1Ep. 48
In this week's episode, Ian Truscott and Jeff Clark talk personalization in "One hit wonder or Wonderwall" he catches up with the Sales Sequence Optimizer, Jeff Swan, and again joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar. --- A full setlist starts with Ian talking about personalization with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director Jeff Clark , as they decide whether it's a One Hit Wonder or Wonderwall. This week's guest is Jeff ...
Jan 30, 2021•1 hr•Season 1Ep. 47
In this week's episode, Ian Truscott debates whether growth marketing is a "One hit wonder or Wonderwall" with Jeff Clark, he chats with content technology and strategy expert Cathy McKnight and joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar. --- Another packed show this week. Ian is in discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director Jeff Clark , as they decide whether growth marketing is a One Hit Wonder or Wonderwall. Th...
Jan 23, 2021•1 hr 5 min•Season 1Ep. 46
In this week's episode, Ian Truscott, B2B marketing leader and editor of Rockstar CMO ponders whether a marketing trend or technique is a "One hit wonder or Wonderwall" with Jeff Clark, he chats with business and success coach Caroline Kay and again retires to the Rockstar CMO virtual bar with content marketing guru Robert Rose. --- We kick off this week's packed setlist with a discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director Jeff Clark , inspired by a ...
Jan 16, 2021•58 min•Season 1Ep. 45
In this week's episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a "One hit wonder or Wonderwall" with Jeff Clark, chats with Anita Brearton, Founder/CEO of CabinetM, and again retires to the Rockstar CMO virtual bar with content marketing guru Robert Rose. --- We kick off this week's packed setlist with a discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director and Principal Analyst Jeff Clark as we decide if marketing attribution i...
Jan 09, 2021•1 hr 4 min•Season 1Ep. 44
In this week's episode, Ian Truscott, Editor of Rockstar CMO starts a new series with Jeff Clark called "One hit wonder or Wonderwall" and welcomes the new year in the virtual Rockstar CMO bar, with content marketing guru Robert Rose. --- Ian talks about a project Andy Didorosi, VP Marketing at Basecamp and former podcast guest is doing, as he is literally burning email with the email dumpster fire contraption they have built. Ian starts a new series with former SiriusDecisions/Forrester Researc...
Jan 02, 2021•44 min•Season 1Ep. 43
In this week's episode, Ian Truscott, Editor of Rockstar CMO, chats with Ted Rubin, our resident straight-talking CMO, author, connector and provocateur, and CMO of Photofy. And again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat. --- Ted Rubin is a leading Social Marketing Strategist, International Keynote Speaker, CMO of Photofy , author, connector, provocateur. In his usual energetic, straight-talking style Ted shares his experience...
Dec 26, 2020•56 min•Season 1Ep. 42
In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for the last dip into her new book. He chats to Piet Saegeman, the founder of marketing consulting firm Yamazoni. He again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat. --- Ian Truscott again joins Rockstar CMO marketing doctor, Christine Bailey , the awarding-winning CMO at Valitor, in the last of their 4 part series that dips into her new book " Cus...
Dec 20, 2020•50 min•Season 1Ep. 41
In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for a third dip into her new book. He chats to Jeff Clark former Principal Analyst for Marketing Operations at Forrester SiriusDecisions, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat. ---- This week the doctor is again back in the house, as Ian Truscott, Editor or Rockstar CMO, is again joined by Dr. Christine Bailey, the CMO at Valitor, and...
Dec 12, 2020•56 min•Season 1Ep. 40
In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for another dip into her new book. He chats to Xenia Muntean, co-founder, and CEO at Planable, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat. ---- This week the doctor is back in the house, as Ian Truscott, Editor or Rockstar CMO, is again joined by Dr. Christine Bailey, the CMO at Valitor, and they take a second dip into her book "Customer I...
Dec 05, 2020•49 min•Season 1Ep. 39
In this week's episode, Ian Truscott, Editor of Rockstar CMO , joins Christine Bailey to dip into her new book. He chats to entrepreneur, investor, and content agency founder Raj Goodman Anand and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat. --- This week we have a doctor in the house, as Ian chats to Dr. Christine Bailey, the CMO at Valitor . Christine is a previous guest of the show and regular contributor to Rockstar CMO, sh...
Nov 28, 2020•45 min•Season 1Ep. 38
In this week's episode, Ian Truscott, Editor of Rockstar CMO, visits the Swimming Pool, chats to Simon Daniels about MOPs and fractional help, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat. --- This week Ian dips into the Rockstar CMO Swimming Pool, our portal hell for all that's wrong in marketing and suggests we take a look at Amber Osborne 's suggestion The Crap Other Marketers on the Internet Tell Me to Do This week's int...
Nov 21, 2020•50 min•Season 1Ep. 37
In this week's episode, Ian Truscott, Editor of Rockstar CMO, quotes Seth Godin, chats to Rockstar CMO regular Dennis Shiao and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat. --- This week Ian Truscott shares what he learned from the Marketing Book podcast by Douglas Burdett who recently interviewed Seth Godin. In that interview, they discuss his latest book, The Practice , being intentional and designing with purpose, and Ian sh...
Nov 14, 2020•42 min•Season 1Ep. 36
In this week's episode, Ian Truscott, Editor of Rockstar CMO, dives into a rabbit hole he finds in the virtual pages of Rockstar CMO, chats to the CEO of Dynamicweb Christian Beer, and again joins Robert Rose in the virtual Rockstar CMO bar. -- Ian's flick through the virtual pages of the latest Rockstar CMO issue has him landing down the rabbit hole of Alice in Wonderland as Keith Smith, Managing Director of The Advertist , quotes Lewis Carrol as he explores the topic of this month’s issue. If ...
Nov 07, 2020•43 min•Season 1Ep. 35
In this week's episode, Ian Truscott, Editor of Rockstar CMO, talks about Quibi, chats with Kathryn Strachan, the Managing Director of Copy House Ltd, and joins content marketing guru Robert Rose for a cocktail and a chat in the virtual Rockstar CMO bar. --- In keeping with this month's theme on Rockstarcmo.com, building brands on rented land, Ian Truscott, Editor of Rockstar CMO, opens this episode talking about Quibi, the failed short-form mobile video platform. Talking about what we can learn...
Oct 31, 2020•43 min•Season 1Ep. 34
In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares what's new in the publication, chats with Sabrina Chevannes, Founder & MD of Complex Creative, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat. --- Ian opens the virtual pages of the latest issue of Rockstar CMO and points us at The Life for Rent Issue as our house band of marketing writers and Rockstar CMOs discuss building their brands on the rented land...
Oct 24, 2020•52 min•Season 1Ep. 33
In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares a thought, chats with Grant Johnson, CMO of Emburse, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat. --- After opening his RSS reader for the first time in a couple of years and realizing how many of his former favorite blogs have gone quiet or cease to be, Ian gives a hat tip to all those bloggers that keep showing up. This week's interview mainstage is Gran...
Oct 17, 2020•57 min•Season 1Ep. 32
In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares their top ten articles, interviews Rachel Eisenhauer, VP of marketing at SundaySky, and retires for the weekend with a cocktail with Robert Rose. --- This week Ian Truscott encourages you to explore the Top Ten articles on Rockstar CMO over the last 90 days, including articles from Jane Scandurra, Ted Rubin, and Jasmine Martirossian. And backstage interviews with Eric Jan van Putten, VP Marketing at Dynamicweb, Sally Yates, CMO...
Oct 10, 2020•56 min•Season 1Ep. 31
In this week's episode, Ian Truscott, Editor of Rockstar CMO, talks about hope, interviews Eric Fulwiler, COO at 11:FS, and retires for the weekend with a cocktail with Robert Rose. --- This week, inspired by Joe Pulizzi's Content Inc. podcast Ian talks about how "hope is not a strategy" and recommends reading Ahmed Hasan's article "Don't stop the marketing music, change the tune ". This week's interview is with the former EMEA head of Vayner Media Eric Fulwiler who is now COO of 11:FS , a chall...
Oct 03, 2020•56 min•Season 1Ep. 30
In this episode, Ian Truscott, Editor of Rockstar CMO, talks about a purple goldfish, chats to John Pawlik, an interesting bloke and retires for weekend with a cocktail with Robert Rose. --- This week we talk goldfish, inspired the Marketing Book Podcast , by Douglass Burdett and his conversation with Stan Phelps author of Purple Goldfish 2.0 , not the usual old goldfish rubbish about attention span, but the 5 things that make a big goldfish and how we can apply that to business. This week;s int...
Sep 26, 2020•53 min•Season 1Ep. 29
In this episode, Ian Truscott, Editor of Rockstar CMO, plays a sample, chats to Paige O'Neill, the CMO of Sitecore, and retires for the evening with a cocktail with Robert Rose. --- This week's dip into the virtual pages of Rockstar CMO features The Sample , a regular series where we spin the dial on the interwebs and sample what we hear based on the theme for this month's issue. The theme this month was the blurry lines between work, home, and social media, and for The Sample, we found some gem...
Sep 19, 2020•44 min•Season 1Ep. 28
In this episode, Ian Truscott, Editor of Rockstar CMO, takes us into the Green Room, a regular series on Rockstar CMO, chats to Danish entrepreneur, podcaster, and founder of Sleeknote Emil Kristensen, and retires for the evening with a chat and a cocktail with Robert Rose. -- This week's dip into the virtual pages of Rockstar CMO features The Green Room . A regular series on Rockstar CMO where we return to some of the CMO's we've interviewed in the Backstage Q&A Series and ask them for thei...
Sep 12, 2020•45 min•Season 1Ep. 27
In this episode, Ian Truscott, Editor of Rockstar CMO, discusses the latest issue of the publication, chats to Ian Lowe, VP Marketing at Crownpeak, and joins Robert Rose in the virtual bar for a cocktail. This week saw the launch of the September issue of Rockstar CMO and Ian suggests we take a look at that. 2020 has been a bit of a blur, many people talk about how lockdown has changed their routine to the point they are unsure what day, week, or even month it is, and our work and home lives hav...
Sep 05, 2020•54 min•Season 1Ep. 26
In this episode, Ian Truscott, Founding Editor of Rockstar CMO , dips into the publications virtual pages and suggests something to take a look at, he chats to the CMO of Recorded Future Tom Wentworth and then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail. -- The story plucked out of the pages of Rockstar CMO this week is by Robert Rose The Ordinary Seat at the Extraordinary Table where Robert encourages us to pay less attention to the hustle of creating new and differe...
Aug 29, 2020•51 min•Season 1Ep. 35
In this episode, Ian Truscott, Founding Editor of Rockstar CMO , dips into its virtual pages and suggests something to read, he chats to the MD of Corporate Punk Phil Lewis in the second part of his interview, and then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail. -- Recently Mark Schaefer shared an article " How I was saved by my personal brand " that talks about his recent experience contracting coronavirus and his business bouncing back when he recovered, that he be...
Aug 22, 2020•49 min•Season 1Ep. 24
