Do you have a strategy for 2022? Whether you lead a company, lead a sales team, or manage a sales territory, you need a strategy--especially in these turbulent times. Today you're going to learn about the powerful and practical VOLTE strategy model from my friend, Simon Hares . He’s the Founder and Managing Director at SerialTrainer7 . He's developed a wealth of experience having trained thousands of sales professionals and leaders. The VOLTE model is a tool you can use to help set yourself up f...
Nov 24, 2021•31 min•Season 2Ep. 38
Our guest today is Grady Gibbs . He’s going to bring a fresh perspective to the Revenue Growth Podcast. He helps healthcare companies engage more doctors. He also helps doctors sell more products and procedures. In his work at Evolve Medical Consulting , he helps medical practices improve patient outcomes while growing revenue. Grady cohosts The Docpreneur Power Hour. Today’s episode is brought to you by Convergo, a team helping entrepreneurial companies develop and implement revenue growth plan...
Nov 17, 2021•31 min•Season 2Ep. 37
Let's be honest, most corporate videos are terrible. They all look and sound the same, beginning with predictable scripts like, "In a world where... " All of this becomes white noise as the videos we are so proud of get ignored. Our guest today believes there is a better way. Guy Bauer is the Founder and Creative Director of Umault , an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. Guy has been making commercial videos for over 20 years and is the...
Nov 10, 2021•30 min•Season 2Ep. 36
What do you need to let go of to allow you to grow faster? Today guest, Paul Higgins , coaches us through the process of letting to grow. After a career with legendary companies like Coca-Cola, Paul helped create a tech consultancy which he sold to a Google partner. Today, he helps tech consultants and cloud partners to scale to either exit or have someone run it for them. If you want to scale your business, you’re going to enjoy this conversation with Paul. We are now Live on Video, so feel fre...
Nov 03, 2021•27 min•Season 2Ep. 35
What's the number one killer of successful businesses? Our guest, Len Herstein , believes that success can be deadly in business, leadership, and relationships. He's the author of the book, Be Vigilant!: Strategies to Stop Complacency, Improve Performance, and Safeguard Success . In this conversation, Len talks about how to overcome complacency in business by being vigilant. He gives us practical steps we can take to ensure we sustain our success. Today’s episode is brought to you by Convergo , ...
Oct 27, 2021•30 min•Season 2Ep. 34
How can you accelerate growth while making it predictable? Processes! This week we're joined by Lobsterpreneur and Certified EOS Implementer, Dan Zawacki . He scaled a startup business delivering fresh lobstergrams from $0 to $15 million. He now helps top companies implement the Entrepreneurial Operating System (EOS) to scale with excellence. Dan shares relevant stories from the lobster business, explaining how defining, documenting, and doing sales and marketing processes drive sustainable grow...
Oct 20, 2021•36 min•Season 2Ep. 33
We’ve got a great episode lined up for today with my friend, Ethan Beute . He’s the author of Rehumanize Your Business and the new book that was just released yesterday, Human-Centered Communication, A Business Case Against Digital Pollution. Ethan is the Chief Evangelist a BombBomb , one of my favorite communication tools. He is passionate about helping people communicate, connect, and convert in a more personal and human way. He wakes up every day excited to make things and to make things more...
Oct 13, 2021•34 min•Season 2Ep. 32
Are you struggling to differentiate from your competition? Do you find it challenging to hold margins? Maybe the key is telling your story more effectively. That's what today's guest, Marc Gutman believes. He's the host of the Baby Got Backstory podcast and the founder of Wildstory, a brand strategy studio for companies that want to outmaneuver their competition. Starting his career in screenwriting with Academy Award-winning director Oliver Stone, Marc now helps companies drive results by blend...
Oct 06, 2021•37 min•Season 2Ep. 31
Frustrated with your sales and marketing technologies? Get clarity, ideas, and encouragement from today's guest, Kevin Snow . In his work helping multiple companies optimize their sales and marketing technology, Kevin knows what works and what doesn't. We discuss the best practices he's seeing for companies that are growing. We also introduce two ideas that are critical for success. The conversation ends with a peek into the future of sales and marketing tech. Kevin Snow is the Founder/CEO of Ti...
Sep 29, 2021•29 min•Season 2Ep. 30
Need more results from your website? Today's Guest, Michael "Buzz" Buzinski , shares the rule of 26. This simple three-part strategy has helped companies quickly increase the effectiveness of their websites by 100%. Michael Buzinski, CEO of Buzzworthy Integrated Marketing , is a life-long entrepreneur, digital marketing thought leader and author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frustrati...
Sep 22, 2021•35 min•Season 2Ep. 29
If you want to grow your business, grow your network. Whether you are a sales professional, marketing leader, or business owner, you’re going to appreciate the perspective of our guest today, Scott Schilling . You'll learn how to leverage the power of your network and the heart of service to explode your results. A master networker, Scott helps others grow their businesses, increase their bottom line and ultimately live a far more fulfilled life. Scott is a keynote speaker, world-class trainer, ...
Sep 15, 2021•30 min•Season 2Ep. 28
When it comes to revenue growth, we like to talk about sales tactics and marketing strategies. However, all the strategies and tactics in the world will be ineffective if there is a low level of leadership. Today we're joined by Jeremie Kubicek , founder of GiANT Worldwide and author of 5 Voices: How to Communicate Effectively with Everyone You Lead and The 100X Leader: How to Become Someone Worth Following . We discuss the importance of leadership when it comes to driving growth. For those who ...
Sep 08, 2021•29 min•Season 2Ep. 27
What if you could make sure your sales reps are talking with prospects about relevant topics? Today’s guest shares how artificial intelligence is changing the game of sales by making conversations more relevant. Harry Hardman is the Senior Vice President of Sales at Sales Talk Technologies, a company that helps sellers maximize their effectiveness through conversational intelligence and sales effectiveness. He’ll share how artificial intelligence empowers sales development reps to say the right ...
Jun 30, 2021•25 min•Season 2Ep. 26
If you run your business with the Entrepreneur’s Operating System presented in the book, Traction, you are going to enjoy this conversation with an integrator. Even if you don’t use EOS, you’ll appreciate our guest’s perspective on how to make revenue growth consistent and predictable. Our guest for this episode is Bill Poole. He is my business partner at Convergo, a team that helps entrepreneurial companies develop and execute plans to accelerate revenue growth. Bill and I run our business usin...
Jun 23, 2021•25 min•Season 2Ep. 26
With many economies reopening, sales and marketing professionals need to strategically adjust their approach. Today's guests, Larry Levine and Nigel Green believe that companies need to consider their approach rather than going back to what they did before the pandemic. You'll enjoy this provocative discussion recording on-site at the Outbound Conference. FREE AUDIOBOOK Get instant access to the Revenue Growth Engine audiobook to get ideas to accelerate your growth. www.revenuegrowthengine.com/b...
Jun 16, 2021•27 min•Season 2Ep. 25
How do you align sales and marketing? You need a framework! Today I share how the Revenue Growth Engine Framework can help you get sales and marketing aligned to drive results. Companies that want to create sustainable revenue growth need to align marketing and sales. How do you do this? Today, I’ll share how the Revenue Growth Engine can be applied as a framework to align sales and marketing. We’ll be joining a session I shared at the recent Sales and Marketing Alignment Challenge. You’ll disco...
Jun 09, 2021•34 min•Season 2Ep. 24
How do you successfully launch into five new international markets during a pandemic? What if the key is building a community? How could this apply to you and your business? Today we’re going to hear from Forbes 30 under 30 in Russia winner, Dasha Kroshkina. She shares how she is starting and scaling businesses using community. Dasha believes that the way to launch and scale a business is through creating community. She shares how she built communities to launch StudyFree in five international m...
Jun 02, 2021•24 min•Season 2Ep. 23
In order to drive revenue sales reps need to quickly build credibility with prospects and clients. Today’s guest, C. Lee Smith coaches us on strategies to build credibility to maximize sales. Lee is the author of SalesCred: How Buyers Qualify Sellers. You’ll get a window into what buyers are thinking and how you can position yourself to succeed. Lee offers great of actionable strategies that you can use. So, grab a pen and a notepad and get ready to learn from Lee after a word from our partners....
May 26, 2021•24 min•Season 2Ep. 22
Strategy is useless without execution. Today’s guest, Simon Severino, believes that companies can get more done and drive more revenue by looking at business in 90-day sprints. Get ready to be inspired and challenged as Simon shares his strategy sprint methodology. He believes that companies should look at their revenue operations as a series of 90-day sprints. He’ll share how he advises companies to execute over 90 days with 12 weekly sprints and 3 core metrics. You’ll learn about the daily, we...
May 19, 2021•27 min•Season 2Ep. 20
I'm becoming more and more convinced that one of the most powerful ways to drive revenue is by strategically improving your customer experience. Today we talk with one of my favorite thought leaders, Carla Johnson. She’s the author of Experiences, The 7th Era of Marketing, a playbook for creating a meaningful client experience. She’s also the author of a new book coming out in June, Re:Think Innovation: How the World’s Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary ...
May 12, 2021•40 min•Season 2Ep. 20
Whether you are in sales, marketing, or run a business, you need momentum. Today’s guest, Mark Schaefer, author of Cumulative Advantage, shares proven strategies for building momentum for your business against all odds. How do we build momentum as we emerge from the challenges of the pandemic? Few people are better positioned to answer this question than Mark Schaefer, author of Cumulative Advantage and The Marketing Rebellion. In this excerpt from his session at the Sales & Marketing Alignm...
May 05, 2021•45 min•Season 2Ep. 19
Jeb Blount has been at the epicenter of sales and marketing alignment. Today he shares his perspective on how sales and marketing teams can work together to drive revenue growth. To maximize revenue growth we need to ensure our sales and marketing processes are aligned. Today, you’re going to hear an excerpt from a session with Jeb Blount, author of Fanatical Prospecting, Virtual Selling, and many other great sales books. Jeb shares stories and insights from his experiences working as the sales ...
Apr 28, 2021•54 min•Season 2Ep. 17
Sales and marketing technologies must be aligned to optimize revenue growth. Today you’re going to get a practical plan to help you align your technologies from Darryl Praill, CRO for VanillaSoft. With both a sales and marketing background, he brings rich insight into how to align technology to drive revenue. In this session, Darryl shares a list of tech categories around which you can align. His take on this may be different than you expect. I think you’re going to want to grab a pen and notepa...
Apr 21, 2021•53 min•Season 1Ep. 17
We live in an experience economy where the company with the best experience enjoys tremendous competitive advantage. How can you turn your customer experience into competitive advantage? Jon Langford coaches us on the the critical components of an incredible customer experience. One of the most important areas of sales and marketing alignment is around customer experience. This can be a powerful source of competitive advantage if your experience is amazing. The opposite can be true as well. Toda...
Apr 14, 2021•38 min•Season 2Ep. 15
Does your company message resonate with your ideal clients and prospects? Are marketing and sales saying the same thing or are they confusing the market? And how can get aligned? Today, we’re coached by Jim Karrh, author of The Science of Customer Connections on how to align our message. Jim is the co-host of the 2021 Sales and Marketing Alignment Challenge. He’s also the author of The Science of Customer Connections: Manage Your Message, Grow Your Business. Jim will coach us the the three areas...
Apr 07, 2021•45 min•Season 2Ep. 15
As the market continues to shift, the needs of your ideal customers are shifting as well. Who are your ideal prospects and customers? What do they want? Today’s guest, Mark Hunter coaches us on how to develop an ideal customer profile. Today we're going to feature Mark’s session from the 2021 Sales & Marketing Alignment Challenge on the topic of Ideal Customer Profiles. Defining your ideal customer is a great activity for sales and marketing to discuss for alignment. With the changes during ...
Mar 31, 2021•50 min•Season 2Ep. 14
How do you set your business up to thrive in uncertain times? You need a flexible strategy. Today we’re joined by one of my favorite business strategists, Meridith Elliott Powell. She’ll share some strategy tools that will help you align marketing and sales so you can win in today’s changing world. Sales and marketing need to be aligned around a common strategy. But how do you set a strategy in such a dynamic marketplace where the future feels very unpredictable. Today we’re going to hear Meridi...
Mar 24, 2021•37 min•Season 2Ep. 13
What’s happening when it comes to the critical areas of sales and marketing alignment? In today’s episode, Douglas Burdett and Kathleen Booth share fresh insights on what’s working—and what needs to change. We’re just wrapped up the 2021 Sales and Marketing Alignment Challenge! If you missed it, no worries. You can catch all of the recordings at www.2021alignmentchallenge.com or text the word alignment to 21000. Today we’re going to hear a segment from the 2021 Sales & Marketing Alignment Ch...
Mar 17, 2021•41 min•Season 2Ep. 11
One of the best ways to create differentiation that drives revenue is by building a remarkable customer experience. When you look at the resume of today’s guest, Jon Langford. you’ll find he has worked with many organizations, including the Disney Institute. Jon will coach us on three ways to build a powerful customer experience. Last week we spoke with Joey Coleman, author of Never Lose a Customer Again. Today we’re going to continue the conversation about customer experience with our guest Jon...
Mar 10, 2021•32 min•Season 2Ep. 11
Depending on the industry you serve, research shows that between 20 and 70 percent of new customers decide to cancel their agreements during the first 100 days of the relationship! How do we fix this? Our guest today, Joey Coleman, shares how companies are creating remarkable customer experiences to not only reduce cancellations but also drive revenue growth. Joey Coleman is the author of what has become one of my all-time favorite business books, How To Never Lose a Customer. In this episode, y...
Mar 03, 2021•34 min•Season 2Ep. 10
