The core technology supporting sales and marketing is CRM. What are the current trends in CRM? What should you be thinking as you plan your CRM strategy? What’s next and what do you need to know? There’s nobody better to answer this question that the pioneer of CRM software himself, Jon Ferrara. He co-founded Goldmine CRM over 30 years ago. Today, he continues to innovate as the founder and CEO of Nimble. In this discussion you’ll hear about what’s new in the CRM space. We’ll talk about the core...
Feb 24, 2021•28 min•Season 2Ep. 8
Revenue Marketing is a hot topic in organizations that depend on marketing to play a critical role in driving results. Today we’re joined by Mark Emond to explore the current trends in revenue marketing and how they can impact your success. Mark's team just completed the 2021 Revenue Marketing B2B Benchmark Report. What they learned is fascinating. Whether you work in sales or marketing, you’re going to find this conversation interesting. The findings of this research are very compelling, challe...
Feb 17, 2021•30 min•Season 2Ep. 7
As we move into 2021, a make or break year for many businesses, it’s critical that sales and marketing work together to drive revenue results. Today, we’re joined by Jim Karrh for a powerful discussion of ways sales and marketing can align their efforts. Jim is the author of The Science of Customer Connections, is passionate about helping companies align their sales and marketing efforts. He’s also the co-host of the 2021 Sales & Marketing Alignment Challenge. In our conversation today we’ll...
Feb 10, 2021•40 min•Season 2Ep. 6
If you are looking for ways to accelerate your growth, you’re in the right place. Today, Mark Thompson, Co-founder of PayKickstart shares eight practical ways companies can accelerate growth. 2021 is a make or break year for many businesses. Right now we need to optimize every aspect of our sales and marketing strategies. Our guest today, Mark Thompson, brings us powerful ideas to accelerate growth by maximizing revenue per client. As an avid entrepreneur and the co-founder of PayKickstart, Mark...
Feb 03, 2021•30 min•Season 2Ep. 5
Do you have deals stuck in your sales funnel? Are you struggling to open doors inside your target accounts. You’re going to enjoy our conversation today with Kristina Jaramillo about the personalized approach to Account Based Marketing. Kristina is the President of PersonalABM.com. She shares with us what do to with accounts that get stuck in the funnel and don’t close. We’ll take about how sales and marketing can help prospects break free of the status quo. She’ll also share some real-world suc...
Jan 27, 2021•31 min•Season 2Ep. 4
With 65% of sales professionals saying they are planning to look for a new job this year, it’s time to think about our recruiting and sales management processes. As we emerge from the challenges of 2020 it is critical that organizations hit their goals in 2021. Much of this depends on having a winning sales team. Today, we’ve invited Mark Perlo to the podcast. He helps companies transform their sales teams to hit their revenue goals. Mark will share recent statistics that show that almost half o...
Jan 20, 2021•27 min•Season 2Ep. 3
Revenue Operations is a term that we hear more and more often these days. What is Rev Ops and how could you think about it in the context of your business? Whether this is a new term for you or you have a Rev Ops role at your company, I think you’re going to enjoy my conversation with Patrick Thorp, Head of Delivery for Sales for Startups. He helps startup companies create and execute strategies to scale. Together, we discuss ways that companies can align marketing, sales, and customer success t...
Jan 13, 2021•31 min•Season 2Ep. 2
Many people have forecast the rise of artificial intelligence in sales. Today we hear from an innovator who has developed a way to use artificial intelligence to customize messaging based on the psychological profiles of individual prospects. Our guest, Anne Cheng is the founder at Supercharge Lab where they are using artificial intelligence in some very creative and powerful ways to drive sales. Anne began wondering if artificial intelligence could be used to solve the problem. She came up with...
Jan 06, 2021•28 min•Season 2Ep. 1
2020 has been a year like none other. Today we take a tour of reflection through some of the best conversations on the Revenue Growth Podcast. You’ll hear from J.J. Peterson, Matt Dixon, Chris Gingrasso, and Meridith Elliott-Powell and more as we reflect on the lessons from this past year. FREE AUDIOBOOK Get instant access to the Revenue Growth Engine audiobook to get ideas to accelerate your growth. www.revenuegrowthengine.com/book...
Dec 30, 2020•22 min•Season 1Ep. 41
Do you want your revenue growth to be more predictable? You are in the right place. Today Marylou Tyler, author of Predictable Prospecting and co-author of Predictable Revenue joins us to share ideas on how to drive growth in the new year. You’ll hear her fresh take on Ideal Customer Profiles. We’ll also explore the importance of being very intentional about our messaging, especially was we head into a “new normal” where the outcomes buyers want may shift. Plus, you’ll get to hear about Marylou’...
Dec 23, 2020•29 min•Season 1Ep. 40
RG Podcast Reuben Dreidger 2021 is a make or break year for most businesses. We need to have clarity on what aspects of our marketing and sales are timeless principles and what are current practices that can and maybe should be changed. Today you will get coached by Reuben Dreidger as we set ourselves up for success in the new year. Just as we need to optimize our revenue growth engines, we also need to optimize our teams. Reuben is the founder of Coaches Creating Impact. He is a catalyst for co...
Dec 16, 2020•31 min•Season 1Ep. 39
Data privacy is a new field with limited information and a massive impact. As business owners, marketers, and sales professionals, we need to understand how data privacy trends impact our businesses. Today, I’ve invited Dean Shapero, a data privacy expert, to share the how data privacy regulations are changing and how we need to prepare. Dean is the founder of Invisit.io, an organization that helps companies navigate the minefield of changing data privacy regulations. You’ll learn about the late...
Dec 09, 2020•28 min•Season 1Ep. 38
An increasing number of companies are adding the Chief Revenue Officer position to align marketing and sales with the goal of driving revenue growth. Today, Daryl Praill talks about his experience as a CRO and what it takes to be successful in this position. Daryl recently transitioned to the CRO position at Vanilla Soft. In this conversation he shares what he’s learned in this transition. We talk about how to develop your career to succeed in a CRO position. We also explore what’s changed and h...
Dec 02, 2020•32 min•Season 1Ep. 37
We’ve got to get it done in 2021. This will be a make or break year for many businesses. Today, Seth Greene shares strategies to accelerate growth in the new year. As the CEO of Market Domination, LLC, he helps professional services companies generate new clients. Seth shares how LinkedIn offers new levels of potential for companies that sell in the B2B space. We’ll talk about the power of direct mail. And, we’ll share a model for using podcasts to grow. FREE AUDIOBOOK Get instant access to the ...
Nov 25, 2020•22 min•Season 1Ep. 36
Have you felt the pressure of uncertainty in your business, the economy, and the world at large. What if uncertainty could actually be turned into competitive advantage? Today Meridith Elliott Powell will coach us on how to thrive in uncertainty. By the end of today’s episode, I think you’ll be convinced that you can thrive in uncertainty. Meridith is a certified strategist that helps leaders and business owners decrease their stress and increase their results by working smarter in today's econo...
Nov 18, 2020•27 min•Season 1Ep. 35
If you want to drive revenue growth, you need effective sales leadership. What should sales leaders be focusing on in this uncertain environment to keep deals flowing through the pipeline? In today’s episode, sales management expert, Kevin Davis shares powerful ideas on how sales leaders can accelerate results. He is the founder of TopLine Leadership and the author of The Sales Manager’s Guide To Greatness. He is also the creator of the new Online Sales Management Training Course. Kevin shares t...
Nov 11, 2020•37 min•Season 1Ep. 34
If you want to grow revenue you need to build trust with your prospects and clients. How do you do this in a post-trust world where buyers are highly skeptical? James Jacobi shares powerful ideas that will help you grow. Today’s guest, James Jacobi, helps small to mid-market companies with coaching for their executives and Sales Leaders, and assist them to build and lead a digital business model that can grow and scale. James is the author of Radical Integrity, 7 Breakthrough Strategies for Tran...
Nov 04, 2020•31 min•Season 1Ep. 33
Need to get attention with prospects or to build an amazing experience for your clients? On today’s episode you’ll discover a strategy that smart companies use to get amazing open rates. Today, I’m excited to introduce you to Nick Runyon, fellow Forbes contributor and the CMO at PFL.com. Nick is an accomplished executive with 20 years of experience in developing and implementing marketing strategies that drive fast and scalable growth. As CMO of PFL, he is responsible for guiding global brand st...
Oct 28, 2020•31 min•Season 1Ep. 32
Text messaging is a powerful communication channel with 98% of messages being opened and read within 10 minutes. SMS expert, Matt Baglia joins us today to talk about how businesses can use SMS to grow revenue. Matt is the CEO at SlickText.com where he leads a team whose Mission is to connect the world through text messaging. He’s been deeply involved in SMS and text messaging strategies in both the business to consumer and the business to business space. All of us can think about how our local c...
Oct 21, 2020•32 min•Season 1Ep. 31
Digital processes are critical for productive sales forces in today’s environment. How do you streamline your processes? Today we'll explore some powerful ideas that will help you sell more effectively. When it comes to questions about process automation and CRM, I can’t think of anyone better to learn from than today’s guest, John Golden. He’s the Chief Strategy and Marketing Officer of Pipeliner CRM. He’s also the host of the Sales Pop podcast. Earlier in 2020 when sales forces scattered to ho...
Oct 14, 2020•30 min•Season 1Ep. 30
In today’s world of virtual meetings, text messages, and cold, impersonal emails, how do we bring the human factor back into our client and prospect relationships. Our guest today, Stephen Pacinelli, is the co-author of Rehumanize Your Business and I think you’re going to love what he has to share. Stephen is the Chief Marketing Officer at BombBomb where he is an advocate for helping businesses integrate one-to-one videos into every aspect of their organization. You will learn about practical wa...
Oct 07, 2020•34 min•Season 1Ep. 29
Are you ready to grow like a pro? Get ready to learn from someone who has taken not one, but two companies into the Inc 500. Our guest, Andy Goldstrom, knows what it takes to drive growth. Andy is business strategist and growth expert who helps business leaders focus on the right pursuits with the right tools and methodologies to scale their businesses and grow rapidly. He’s the managing partner of Midcourse Advisors. He teaches in the Entrepreneurship and Innovation Institute at Georgia Tech. A...
Sep 30, 2020•33 min•Season 1Ep. 28
Want more results from your digital marketing? Our guest, Ryan Mason knows what it takes to create success. Today, we are going to talk about what’s working in digital marketing. Ryan Mason, knows digital marketing. He was recently named by Yahoo as one of the Top 12 Entrepreneurs to Watch in 2020, is the savvy Founder & CEO behind Luxe Brand, Americas leading luxury shoelace provider, of which has been featured on Good Morning America, NFL Network, Foot Locker stores, and on over 30 athlete...
Sep 23, 2020•29 min•Season 1Ep. 27
Do you need to reignite your sales team? You are in the right place! Today you’re going to hear from sales development leader and legend Joe Pici . You will leave challenged and inspired to focus your efforts on the critical aspects your sales team needs to execute. Today we are going to get focused on action! My friend Joe Pici is laser focused on helping companies recover revenue by booking more appointments and closing more deals. It’s no wonder Joe was recognized in 2020 as the leader of the...
Sep 16, 2020•33 min•Season 1Ep. 26
Are you happy with the results you are getting from sales training? This week’s guest, best-selling author and my good friend Larry Levine, suggests that it might be time to rethink your sales development strategy. Larry is the international best-selling author of Selling From the Heart: How Your Authentic Self Sells You. Larry is also my co-host on the Selling From the Heart Podcast. Having coached and training high performance sales professionals and sales leaders inside both the Fortune 500 e...
Sep 09, 2020•31 min•Season 1Ep. 25
When it comes to revenue growth, good intentions won’t get you anywhere. What you need is consistent action. Put another way, you need great habits. Alex Goldfayn is all about helping companies develop habits that lead to growth. As the author of The Revenue Growth Habit and the hot new release, 5-Minute Selling, Alex believes that sales and marketing people succeed by implementing good habits? What are the good habits? We’ll talk about them in this episode. You’re about to get a lot of great id...
Sep 02, 2020•33 min•Season 1Ep. 24
Do you feel stuck when it comes to revenue growth? Today’s guest, Craig Lemasters, is here to help us get back on the road to growth. He’s the author of the soon-to-be-released book, Unstuck, How To Unlock and Activate the Wisdom of Others. In our conversation, he shares practical advice about how you can get your sales moving forward. Craig comes from the c-suite. As the CEO of a publicly traded company, he led a 100 year old organization through the process of digital transformation. Best of a...
Aug 26, 2020•32 min•Season 1Ep. 23
Virtual selling is a new reality for most sales teams. So w hat’s working and what’s not working in virtual sales? David Shaby of the RAIN Group joins us to talk about the research they have done with buyers and sellers related to virtual selling. Dave is the author of the new book, Virtual Selling, How to Build Relationships, Differentiate, and Win Sales Remotely. At the onset of the COVID Crisis, Dave and his team got to work surveying over 500 buyers about virtual selling. What they learned i...
Aug 19, 2020•28 min•Season 1Ep. 22
Have you ever driven a car that is out of alignment? One wheel pulls to the left while the other shimmies to the right. It’s hard to stay on the road and it’s certainly hard to accelerate. Today, we’re joined by author and coach, Chris Gingrasso. We’re going to explore a powerful framework for aligning your company around ideal clients so you can go faster—and grow faster. Right now, I’m excited about the opportunity we have to redefine our companies around the type of clients we want to attract...
Aug 12, 2020•27 min•Season 1Ep. 21
If you want to grow revenue you need to consider your brand. A strong brand reduces friction while a weak brand may be eroding your trust. How do you build a strong brand? My friend, Arjun Sen is a branding expert. When I have questions about branding, this is who I call. Arjun is going to share what it means to build an authentic brand. We’re talking about way more than a new logo or the corporate color set. Instead, we’ll explore the key pieces of a brand that builds trust and helps accelerate...
Aug 05, 2020•29 min•Season 1Ep. 20
