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Revenue Champions

The ultimate B2B podcast, brought to you by Cognism. A podcast where we interview leaders, experts, and entrepreneurs in the B2B space. Giving you the tips, tricks, and hacks for you to grow and scale your B2B business. Our aim is to share insightful knowledge so you can implement practical strategies in your journey to accelerate your revenue growth today!
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Episodes

84: Confessions of an SDR #5 (with Arran Nicholson, Account Executive at Selligence)

No one enjoys having their phone calls interrupted. Unfortunately, sometimes it's out of the rep's control - especially when alarm warning s are involved! Tune into this episode to hear the rest of Arran's confession, how to deal with unexpected situations and some of the most effective ways to rekindle a conversation.

Feb 15, 202320 minSeason 1Ep. 84

82: Confessions of an SDR #3 (with Dom Odoguardi, Senior SDR at Cognism)

The worst kind of LinkedIn connection request? The ones that get your first name AND company name wrong...On this episode Morgan and Dom Odoguardi, Senior Enterprise SDR @Cognism, talk about the right way to generate conversations on LinkedIn and how to tackle Enterprise selling.

Feb 01, 202322 minSeason 1Ep. 82

81: Confessions of an SDR #2 (with Madison Yuille, SDR at Cognism)

Booking meetings is the name of the game for an SDR right? Well, not when you book a meeting with the wrong prospect... In this episode, Morgan talks to Madison Yuille, SDR @Cognism, about taking accountability for mistakes, the secret to writing great emails and of course her confession.

Jan 25, 202325 minSeason 1Ep. 81

80: Confessions of an SDR #1 (with Brad Norgate, Enterprise SDR at Cognism)

Welcome to a brand new series called Confessions of an SDR. A series where Sales Coach, Morgan J Ingram uncovers the funniest untold stories from the sales development world. In our first episode, Morgan is joined by Brad Norgate, Enterprise SDR @Cognism to talk about video prospecting best practices and the mental life hacks SDRs must implement to improve their resilience. And more importantly, Brad confesses his most embarrassing moment as an SDR.

Jan 18, 202325 minSeason 1Ep. 80

79: The current state of SaaS (with Mark Bedard, Michelle Bradbury and Mark Sparaco)

This week, Mark Bedard, Vice President of Global Sales at Cognism is hosting a special episode of Revenue Champions on the current state of SaaS. Mark is joined by Michelle Bradbury, Chief Product Officer at Cognism and Mark Sparaco, VP of US Sales at Cognism as they discuss how SaaS has changed with changes in the economic climate in a sales and product perspective, switching to B2C tactics for buyer centricity, the future of SaaS and more.

Jan 11, 202332 minSeason 1Ep. 79

78: How to create 15 pieces of content in less than 1 hour as a seller (with Morgan J Ingram, 3x LinkedIn Sales Voice and Sales Coach)

This week, Morgan J Ingram, 3x LinkedIn Sales Voice and Sales Coach introduces 2023 with an SDR creator workshop on how you can create 15 pieces of content in less than an hour as a seller. In this episode, Morgan answers all your burning questions on creating content as a seller and goes through why creating content as a seller is helpful, understanding what it means to be a ‘creator’ vs a ‘curator’, how to post consistently and more.

Jan 04, 202348 minSeason 1Ep. 78

77: Demandism: learnings from 2022 (with Cognism Marketing Leaders)

Welcome to Revenue Champion’s ninth episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on reflecting on Cognism’s marketing team’s key learnings and lessons from 2022. This includes a review of the inbound and pipeline growth, paid social account structure, testing new ideas and e...

Dec 21, 202256 minEp. 77

74: Cold calling live #14 (with Justin Middleton, President & COO at Phone Ready Leads)

Welcome to our 14th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. This week, Ryan Reisert, Subject Matter Expert @Cognism is joined by Justin Middleton, President & COO @ Phone Ready Leads where they both take on cold calling prospects on the podcast, demonstrating live examples of the best way to deal with objections and technique...

Nov 30, 202256 minEp. 74

73: 6 simple ways to win in Q4 (with Morgan J Ingram, 3x LinkedIn Sales Voice and Sales Coach and David Bentham, Director of Sales Development at Cognism)

This week, Morgan J Ingram, 3x LinkedIn Sales Voice and Sales Coach is joined by David Bentham, Director of Sales Development @Cognism to go through 6 simple ways to win in Q4. In this episode, Morgan and David discuss reconnecting with old opportunities from earlier this year, using email, social, phone and video to reconnect, time management and more.

Nov 23, 202258 minEp. 73

72: Sales enablement success (with Galem Girmay, EMEA Revenue Enablement Manager at UserTesting)

This week, Ryan Reisert, Subject Matter Expert @Cognism is joined by Galem Girmay, EMEA Revenue Enablement Manager @UserTesting as they discuss her journey from Sales Development Representative to Account Executive to Sales Enablement. In this episode, Ryan and Galem talk about the importance of sales enablement, getting creative with sales and having meaningful conversations and connections and more.

Nov 16, 202252 minEp. 72

71: Cold calling live #13 (with Jason Bay, Founder & CEO at Outbound Squad)

Welcome to our 13th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. This week, Ryan Reisert, Subject Matter Expert @Cognism is joined by Jason Bay, Founder and CEO @Outbound Squad to discuss cold calling scripts. In this episode, Ryan and Jason evaluate cold calling scripts from our audience, giving live feedback and actionable takeaways...

Nov 09, 20221 hrEp. 71

70: Cold calling live #12 (with Morgan J Ingram, Director of Sales Execution and Evolution at JB Sales Training)

Welcome to our 12th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. This week, we have a new take on cold calling live where David Bentham, Inside Sales director @Cognism joined by Morgan J Ingram, Director of Sales Execution and Evolution @JB Sales Training goes through your burning outbound sales questions.

Nov 02, 202258 minEp. 70

69: Sales framework and methodology (with Dale Yasunaga, Principal Consultant, Mastering the Sales Game at Sales Consulting and Training)

This week, Ryan Reisert, Subject Matter Expert @Cognism is joined by Dale Yasunaga, Principal Consultant, Mastering the Sales Game @Sales Consulting and Training to talk about cold calling framework and methodology that work. In this episode, Ryan and Dale discuss how can sales reps leverage video for outreach in order to provide value, best techniques for pattern disruption, getting your cold calling mojo back and more.

Oct 26, 202252 minEp. 69

68: Demandism: how to build a demand gen machine from the ground up (with Cognism Marketing Leaders)

Welcome to Revenue Champion’s eighth episode of Demandism. Where Cognism marketing leaders LAlice De Courcy and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on how to build a demand gen machine from the ground up including team structure and key hires, content engine overview, BOFU content and more.

Oct 19, 20221 hrEp. 68

67: Cold calling live #11 (with Gregory Woodward, Founder and CEO at Woodward Strategies LLC)

Welcome to our 11th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. This week, Ryan Reisert, Subject Matter Expert @Cognism is joined by Greg Woodward, Founder & CEO @Woodward Strategies to run through sales scripts! Ryan and Greg are joined by sales volunteers who will share their cold calling script and give actionable feedback on ...

Oct 12, 202257 minEp. 67

66: $2 million ARR in 8 months as an SDR (with Matthew Provins, CEO @Pause)

This week, Ryan Reisert, Subject Matter Expert @Cognism is joined by Matthew Provins, CEO @Pause to talk about his journey going from scaling a company as a first time SDR to $2 millions ARR in 8 months to CEO at Pause. Ryan and Matthew discuss the career journey from SDR to Sales Director in just over a year, creating your own SDR playbook, why Matthew thinks SDR is the hardest role he’s worked in and more.

Oct 05, 202235 minEp. 66

65: Demandism: campaigns 101 (with Cognism Marketing Leaders)

Welcome to Revenue Champion’s seventh episode of Demandism. Where Cognism marketing leaders Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on campaigns and features a special guest, Jamie Skeels, Demand Generation Manager and mastermind behind Cognism’s campaigns. Liam, Fran and Jamie discuss campaign timeline, how to measure campaign success, st...

Sep 28, 202253 minEp. 65

64: Cold calling live #10 (with Ryan Reisert, Subject Matter Expert at Cognism)

Welcome to our 10th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. In this episode, Ryan Reisert, Brand Ambassador @Cognism goes through the ultimate cold call training using the start, stop, repeat framework. A framework usually used during call blitz’s to test various scenarios that will pop up on a cold call. See this framework in ac...

Sep 21, 20221 hr 1 minEp. 64

63: Cold calling live #9 (with Morgan Ingram, VP of GTM Talent and Development at Sales Impact Academy)

Welcome to our 9th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. This week, Morgan Ingram, VP of GTM Talent and Development @Sales Impact Academy takes over as volunteers dial in to cold call live to Morgan and get actionable feedback on how to improve. Morgan also goes through Sales Representative’s burning cold calling questions so t...

Sep 14, 202259 minEp. 63

62: How sales can use content to close deals (with Chet Lovegren, Director of Sales Development at Pavilion)

This week, Ryan Reisert, Brand Ambassador @Cognism is joined by Chet Lovegren, Director of Sales Development @Pavilion & podcast host to talk about how sales can use content to close more deals. In this episode, Ryan and Chet talk about how Sales Representatives can incorporate content in their sales process, how to address pricing and negotiation, being buyer centric and more.

Sep 07, 202251 minEp. 62

61: Demandism: content distribution 101 (with Cognism Marketing Leaders)

Welcome to Revenue Champion’s sixth episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on content distribution and features a special guest, Binal Raval, SEO & Content Executive and mastermind behind Cognism’s social channels. Alice, Liam, Fran and Binal discuss scaling your c...

Aug 31, 202255 minEp. 61

60: Creating predictable outcomes in outbound sales (Kevin Hopp, Founder at Hopp Consulting Group)

This week, Ryan Reisert, Brand Ambassador @Cognism is joined by Kevin Hopp, Founder @Hopp Consulting Group, Podcast host and Sales course creator to talk about creating predictable outcomes when it comes to outbound sales. In this episode, Ryan and Kevin discuss the ultimate tech stack, how to leverage video to your advantage, how to cold call in a recession and more.

Aug 24, 202248 minEp. 60

59: How to be successful in sales (with Nick Cegelski, Founder and Host of 30 Minutes to President’s Club)

This week, Ryan Reisert, Brand Ambassador @Cognism is joined by Nick Cegelski, Founder and Host @ 30 Minutes to President’s Club to talk about the cold calling tips and techniques for sales success and ultimately, book a meeting. In this episode, Ryan and Nick discuss the importance of having more conversations, giving prospects a clear value proposition, how you should allocate your time as a sales rep and more.

Aug 17, 202247 minEp. 59

58: Demandism: building a media machine for B2B (with Cognism Marketing Leaders)

Welcome to Revenue Champion’s fifth Demandism episode. A series where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode focuses on Cognism’s strategy for building a media machine for B2B. Alice, Liam and Fran talk through how to scale a media machine, content that gives buyers an advantage, how Cognism use ungated experiences a...

Aug 10, 202258 minEp. 58

57: Cold calling live #8 (with David Bentham, Director of Sales Development at Cognism)

Welcome to our 8th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. In this episode, Ryan Reisert, Brand Ambassador @Cognism is joined by David Bentham, Director of Sales Development @Cognism, for the ultimate cold call training using the start, stop, repeat framework. See this framework in action as volunteers go through this practice li...

Aug 03, 202257 minEp. 57

56: The qualities of a successful sales leader (with Scott Leese, Sales Leader)

Ryan Reisert, Brand Ambassador @Cognism speaks to Sales Leader, Scott Leese all about the qualities of being a successful and effective Sales Leader. In this episode, Ryan and Scott discuss building a personal brand and how to utilise it effectively, simplifying a complex product or solution, the do’s of a highly successful sales leader in a time of uncertainty and more.

Jul 27, 202244 minEp. 56
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