Ryan Reisert, Brand Ambassador @Cognism speaks to Rebecca Drew, EMEA Sales Leader @Vidyard about how to be successful as a new sales leader in a new region. Ryan and Rebecca talk about the first 90 days as a sales leader, biggest hurdles for women in sales, inclusivity in sales and more.
Ryan Reisert, Brand Ambassador @Cognism speaks to Aaron Ross Author & Advisory Board Member (Non-Executive Director) @Cognism about the evolution of Sales Development Represenative. Ryan and Aaron discuss if the SDR role still relevant, habits to be successful as an SDR, how technology has changed the role of the SDR and more.
Ryan Reisert, Brand Ambassador @Cognism speaks to Shabri Lakhani, CEO & Founder @SalesWorks about levelling up your sales with the Buyer centricity. Ryan talks to Shabri about her journey to CEO, women in sales, sales theory and more.
Welcome to Revenue Champion’s forth Demandism episode. A series where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode focuses on Cognism’s recent rebrand strategy. Alice, Liam and Fran talk through getting out of brand limbo, pre-kick off work needed for a rebrand project, learnings from Cognism’s rebrand and more.
Welcome to our 7th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. In this episode, Ryan Reisert, Brand Ambassador @Cognism is joined by Shawn Sease, Founder @5bynoon for the ultimate cold calling warm-up. Ryan and Shawn go through a framework called ‘Start, Stop, Reset’. A framework you can see in action from volunteers, where they are ...
Alice de Courcy, CMO @Cognism talks to Todd Clouser, Senior Brand Marketing Manager @ Refine Labs about driving demand to keep up with the modern buyer. Alice and Todd discuss growing an audience with the emergence of new channels like TokTok, the content creating process at Refine Labs, top metrics to measure demand and more.
Ryan Reisert, Brand Ambassador @Cognism speaks to Bryan Elsesser, VP Sales @ SaaStr about his experience in training and teaching sales professionals. Ryan talks to Bryan how one of his SDRs brought in $2.8M in revenue in less than a year, how to find, hire and onboard SDRs, the process to finding what is necessary to set your sales team up with success and more.
Welcome to our 6th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. In this episode, Ryan Reisert, Brand Ambassador @Cognism is joined by Gregory Woodward, Founder and CEO @Woodward Strategies LLC to review Ryan’s cold calls and discuss how to make your calls more productive, difference between outbound and inbound calls, pace and tonalit...
Welcome to Revenue Champion’s third episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on building a content engine to power demand and features a special guest, James Sutton, Cognism’s Campaign Manager and brains behind Cognism’s subject matter expert. Alice, Liam, Fran and James...
Ryan Reisert, Brand Ambassador @Cognism speaks to Breezy Beaumont, Head of Growth and Marketing @Correlated about product led growth and outbound, and how to use them both as a hybrid to help organisations sell in the modern environment. In this episode, Ryan and Breezy discuss Correlated’s product led growth and outbound hybrid model, what to track instead of MQLs and PQLs in marketing, successful variable compensation strategies and more.
Ryan Reisert, Brand Ambassador @Cognism speaks to Sales Leadership Coach, Kevin "KD" Dorsey all about the lessons he has learnt from his experience in sales leadership. Kevin has helped organisations build sales teams of over 100 people and go from $0 to $100M in ARR. In this episode, Ryan and Kevin discuss how to stay innovative in sales, defining what “working” means in order for your sales reps, most common but not talked about mistakes in sales leaderships and more.
Welcome to our 5th episode of Revenue Champion’s Cold calling live where sales experts David Bentham, Inside Sales director @Cognism and Morgan J Ingram, Director of Sales Execution and Evolution @JB Sales Training take on live cold calls from the audience and give actionable advice to sales reps on their biggest sales struggles.
Ryan Reisert, Brand Ambassador @Cognism speaks to David Dulany, Founder and CEO @Tenbound about sales development and how it has evolved since he began his journey in sales at Glassdoor to becoming the Founder and CEO of Tenbound, the hub of the sales development industry. With over 11 years in the industry and experience with working with some of the fastest growing sales development teams out of Silicon Valley, Ryan and David discuss what makes a sales representative and manager successful, th...
Welcome to Revenue Champion’s second episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode focuses on how to balance the requirement for modern demand gen tactics with a new look approach to some of the more prehistoric marking practices including how you can approach blog content to build demand, SEO in...
Ryan Reisert, Brand Ambassador @Cognism speaks to Gregory Woodward, Founder and CEO @Woodward Strategies LLC about the current and future state of outbound. Ryan and Gregory discuss benchmarks to meet in cold email outreach, your mindset when cold calling, why cold calling is one of the most effective ways to drive pipeline and more.
Ryan Reisert, Brand Ambassador @Cognism speaks to Ashleigh Early, Head of Sales @The Duckbill Group and Host and CEO @The Other Side of Sales about the changing landscape of sales development. Ryan and Ashleigh deep dive into sales enablement, finding talent, fundamentals for a successful sales rep and more.
Welcome to the first episode of Revenue Champion’s Demandism. A new series aiming to give you actionable tactics to execute a demand generation first strategy to deliver month-on-month marketing revenue growth. Join Cognism’s marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham as they discuss gated vs ungated content, structuring paid campaigns for success, measuring the impact of demand gen and more.
Ryan Reisert, Brand Ambassador @Cognism speaks to Marc Wendling, Global VP SMB Sales @Snowflake all about change in sales. In this episode, Ryan and Marc discuss how people, processes and technology change when a company is scaling from series C to IPO, defining each stage of growth along the way, how to optimise the 5 key pillars of outbound and more.
Ryan Reisert, Brand Ambassador @Cognism speaks to Carl Ferreira, Director of Sales @Refine Labs about the demand generation and sales. In this episode, Ryan and Carl talk in depth about the dark social, including distribution, how companies are winning with the dark social and mistakes to learn from.
Welcome to another Revenue Champion’s cold calling special. Josh Braun, Founder @Josh Braun Sales Training and Ryan Reisert, Brand Ambassador @Cognism discuss a new framework for cold calling and will go through real live cold calling examples. In this episode Josh and Ryan go through how to lower the zone of resistance, how to detach and ditch the pitch, objection handling and more.
Ryan Reisert, Brand Ambassador @Cognism speaks to Nelson Gilliat, Founder @Buyer Centric Revenue and Author of “ Death of the SDR: and birth of Buyer Centric Revenue” about his take on demand generation and the buyer centric model. In this episode, Ryan and Nelson debate on is cold calling really dead, lead generation vs. demand generation, the role of sales and marketing and more.
Sean Ball, Founder @Generation Demand and Liam Bartholomew, Global Head of Demand Generation @Cognism discuss going viral on LinkedIn after Sean posted Liam’s “break up” email. Sean and Liam discuss adding humour and standing out in B2B, the copywriting process, moving from lead generation to demand generation and more.
Ryan Reisert, Brand Ambassador @Cognism speaks to David Bentham, Director of Sales Development @Cognism about the 5 pillars of outbound sales. Ryan and David will be going through the main pillars for sales success including hyper targeting, more meaningful conversations, responding to the changing landscape and more.
Ryan Reisert, Brand Ambassador @Cognism speaks to Jonathon Ilett, Global Head of Sales @Cognism about the journey from $10 to $20 million annual recurring revenue in just one year. In this episode, Ryan and Jon discuss hiring strategy, the importance of a scalable sales process, Jon’s personal story from Sales Rep to Global Head of Sales and more.
Welcome to Revenue Champion’s first takeover with Ryan Reisert, Brand Ambassador @Cognism. This episode, Ryan talks to Joe Porter, BDR Manager @Juro about developing a high performing Sales Rep. Ryan and Joe discuss finding the best talent and how to get them up to speed, setting your BDR up for a great career, the changing landscape of business development and more.
Welcome to another special episode of Revenue Champions, the third in our Cold Calling Live series. David Bentham, Inside Sales director @Cognism and Morgan J Ingram, Director of Sales Execution and Evolution @JB Sales Training take on live cold calls from the audience and give actionable advice on how to improve each call. In this episode, David and Morgan give their best cold calling tips and techniques on objection handling, tonality and more. So you can ultimately take prospects from a cold ...
Welcome to the third episode of Revenue Champion’s Marketing Hall of fame. Alice de Courcy talks to Adam Holmgren, Head of Demand Generation @GetAccept about his marketing strategy for GetAccept for 2022. In this episode, Alice and Adam discuss planning for 2022, the demand generation movement, globalisation and more. --- Send in a voice message: https://anchor.fm/cognism/message
Welcome to the third episode of Revenue Champion’s Marketing Hall of fame. Alice de Courcy talks to Fernando Amaral, VP of Marketing @Landbot about his own podcast success with Ungated Marketing , achieving 10,000 podcast listeners in just 30 days. In this episode, Alice and Fernando discuss how to plan a podcast, important metrics to track, attributes of a successful podcast and more. --- Send in a voice message: https://anchor.fm/cognism/message...
Welcome to the second episode of Revenue Champion’s Marketing Hall of Fame. Alice de Courcy talks to Robin Izsak-Tseng, VP of Revenue Marketing @G2 about intent data fuelled marketing. In this episode, Alice and Robin discuss ABM, social proof, events, outsourcing content and more. --- Send in a voice message: https://anchor.fm/cognism/message
Jon talks to Sunil Kumar, CEO & Co-Founder @TrainYo about equal opportunities in tech sales. In this episode, Jon asks Sunil about his successful sales training, acquiring SalesLife, wellbeing in sales and more. --- Send in a voice message: https://anchor.fm/cognism/message
