Ep 90: Reflecting on 2022 & Projecting 2023 Trends with FIG COO Arron Price

Even after everything we saw in 2020 and 2021, the past year seemed to top both of those in terms of news and volatility. Much of that craziness led to challenging financial conditions, but it’s interesting to look back on how the industry adapted to 2022.

To help us reflect on the past year, FIG Chief Operations Officer Arron Price returns to the show to help provide a big-picture view of our profession and the trends we’ve seen come out of a bear market.

We’ll discuss the year that was with Arron and share our prognostications for what 2023 has in store. Now that we can turn the page, we’ll talk about what we’re planning at FIG and what industry trends we’re paying attention to over the next 12 months.

Here’s some of what we’ll discuss in this episode:

• A look back at a crazy year both financially and from a worldview. (2:37)
• The product innovation we saw in 2022. (5:18)
• How marketing strategies have shifted back and forth between digital and in-person. (10:05)
• Teamwork and collaboration has been renewed thanks to these conditions. (14:42)
• What trends does Arron see in 2023? (17:09)
• Will specialization in marketing continue or will there be more consolidation? (23:06)

About our guest: https://www.figmarketing.com/#!/FIGStory#anchor_figLeadership 

Learn About FIG: https://www.figmarketing.com