Ep 89: Turning Content Into a College Funding Business with Ann Garcia

The digital age has changed the way we all do business but one huge shift that it’s created is in content. Now entrepreneurs and small businesses can build a following and credibility through the content they produce.

Today’s guest is a perfect example of that. Ann Garcia is an independent, fee-only advisor at Independent Progressive Advisors, and she’s built her brand and company by educating people on college funding. We wanted to feature her story on this episode and talk about how she got into the business and was able to find a niche and a marketing focus that led to over 500 blog submissions and eventually a book.

If you’ve ever wondered why content can be so powerful for a financial business, this conversation should help make that strategy much clearer.

Here’s some of what we’ll discuss in this episode:

• Background on how Ann ended up at IPA and began focusing on college funding. (2:16)
• How do you know when to add an associate advisor to the team? (5:03)
• The story of how she took blogging and turned it into a college funding book. (10:41)
• The way she utilizes the book to bring in prospects and gain clients. (15:18)
• What are their growth strategies from here? (19:02)

About our guest: https://www.ipawealthmanagement.com/