Ep 72: Building a Brand for Women with Nicholle Overkamp

Nicholle Overkamp, CEO, founder, and advisor at Wilcox Financial Group joins us on today’s show. She’s going to break down her journey from a personal producer to a CEO and entrepreneur in financial services.

Nicholle has built a brand for high-net individuals, female investors, and business owners. Not only is she helping her clients financially, but she is also a business coach aiding other advisors throughout the industry.

More about Nicholle: https://www.wilcoxfinancialgroup.com/team/nicholle-overkamp-mba

Listen for these key points: 

2:36 – How did you get into the industry?

6:03 – Have you seen a full cycle?

8:57 – What were your considerations when going off on your own?

12:10 – How did you pick this brand?

16:13 – Focusing on women in this industry

18:11 – How did you market your business?

22:15 – Have you segmented your database?

27:20 – What is Powerhouse and who is it serving?

31:26 – How have you found talent?

36:03 – What’s your favorite pizza place?