Ep 52: Mastering Marketing with Tera Black, the COO of the Charlotte Checkers

When it comes to professional sports, a lot of marketing goes into the events they hold, similar to the financial industry. On today’s episode the Chief Operating Officer of the Charlotte Checkers Hockey Team, Tera Black, joins us to discuss challenges we face as business owners and leaders.

Starting her journey on the west coast, Tera explains some of the main differences she’s seen now that she’s on the east coast when it comes to marketing. How does this apply to advisors trying to expand their image and services nationally? The Charlotte checkers have successfully marketed their team and their events as locally oriented and family-friendly through strategic planning. We’ll discuss the process of operating a marketing strategy for a professional sports team, the obstacles they face, and more.

 

Key Points: 

1:50 – Welcome Tera!

3:31 – Marketing on different coasts

6:16 – How does recruiting work?

9:01 – Responsibilities as a COO

12:15 – Affiliate with the Florida Panthers

14:22 – Their marketing strategy and success

19:42 – Working with other teams

21:18 – Some of the obstacles in the future

24:22 – The similarities between sports and finances

 

More About Our Guest: 

https://gocheckers.com/