Ep 24: The Long Term Marketing Mindset With Samantha Russell
Episode description
As time goes on, people are growing less concerned with staying loyal to a particular brand. Consumers and clients want to feel more connected to brands on a personal level. Samantha Russell has spent a lot of her time developing marketing strategies that focus on this authentic way to attract clients and she will share some of these ideas with Tom today.
About Samantha Russell:
Samantha is the Chief Evangelist at FMG Suite & Twenty Over Ten. Russell uses her extensive digital, content and social media marketing to educate financial advisors with their marketing resources and strategies to help them grow their practices.
LinkedIn: https://www.linkedin.com/in/samanthacrussell
Key Moments:
2:14 - Samantha’s Background
7:06 - Successful Marketing Tactics
10:44 - Making More Specific Calls To Action
14:18 - Use The Client’s Language
19:12 - Long Term Marketing Mindset
27:04 - What’s Next?
30:26 - Any Gimmicks To Be Aware Of?
Contact Retirement Inside Out:
Email: [email protected]
Phone: 800-527-1155
Web: figmarketing.com