Willy Wonka Goes Sustainable CPG

As one of the founders of Max Brenner, the highly popular chocolate brand and restaurant chain, Oded Brenner was considered the world’s real-life Willy Wonka. 
 
Now, after a brief hiatus, he’s embracing his inner “business artist” and building a new brand: Blue Stripes. While both businesses are connected by a core ingredient, the cacao fruit, Blue Stripes is leaning into CPG and a mission rooted in sustainability. During this episode of Retail Remix, Oded shares his founder story and:  

• Why the cacao fruit presented opportunities for product innovation and ideation;  
• How he approaches brand development and storytelling for such a niche story and value proposition; and  
• Why he is prioritizing wholesale partnerships over direct-to-consumer (DTC) sales. 

RELATED LINKS 

• Learn more about Blue Stripes 
• Shop Blue Stripes online  
• Find Blue Stripes products in a store