Why Eastbanc Is Prioritizing Brand Partnerships Amid COVID-19
Jun 15, 2020•35 min•Ep. 15
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Episode description
As a principal at Eastbanc, a prominent retail landlord in the Georgetown neighborhood of Washington DC, Philippe Lanier has been having a lot of conversations with retail partners. Through steady communication, Philippe and his tenants are determining the best way to navigate current realities, and develop a forward-looking plan for success that revolves around serving shoppers in the best way possible. During this episode, he and host Alicia Esposito discuss:
- How the mall experience will evolve to be more localized and tech-enabled;
- Why collaboration is central to landlord and retailer success; and
- How the dynamics of these relationships, including lease agreements, will need to evolve moving forward.
RELATED LINKS
- Learn more about Eastbanc
- See Philippe's insights in a recent Retail TouchPoints feature
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