Unlocking the Power of 'Mind Building' for Experience Design
Sep 04, 2023•55 min•Ep. 175
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Episode description
Welcome to the new frontier of retail marketing, where the power of “mind building” is reshaping the industry. Mind building takes the concept of worldbuilding and elevates it to a whole new level, focusing on immersive experiences that captivate the minds and emotions of customers.
In this episode of Retail Remix, we relive a session from the Retail Innovation Conference & Expo. Ari Peralta, CEO of the research consultancy Arigami, shares the transformative potential of mind building in retail marketing and explores how it can unlock the true power of brand engagement and customer loyalty. Listen to learn:
- How the future of marketing is all about reframing marketers as neuroscientists;
- How gamification is a powerful method to understand and design experiences based on how our brains work; and
- Why the booming wellness industry is creating more opportunities to resonate with consumers through experience design.
RELATED LINKS
- Learn more about Ari here!
- Learn more about Arigami.
- Read some of Ari’s work on Retail TouchPoints
- Read more about marketing trends on Retail TouchPoints.
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