The Story Behind Shopkick’s Consumer Research
Aug 09, 2021•35 min•Ep. 72
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Episode description
For the past 18 months, Shopkick has surveyed consumers consistently to identify new behaviors, expectations...and even concerns.
Although the conditions worldwide vary greatly and are ever-changing, Jaysen Gillespie, EVP, Head of Analytics and Data Science at Shopkick, has uncovered some universal truths that impact retailers. In this conversation, he reveals:
- How vaccine trust has impacted physical retail behaviors and preferences;
- New and unchanging safety expectations for brick-and-mortar retailers;
- Why supply chain disruption has influenced shoppers’ channel preferences; and
- Demographic nuances that will drive back-to-school and holiday results.
RELATED LINKS
- Learn more about Shopkick
- Access the latest COVID-19 research
- Dig into the latest Shopkick research
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