The Great Balancing of Customer Value and Immersive, Tech-Driven Experiences
Episode description
Technology and ecommerce have certainly changed the face of retail. From innovative payment methods to omnichannel platforms, retailers now have access to a wealth of tools and options that can help them reach customers more effectively while providing better service overall. And after a couple of years of uncertainty for brick-and-mortar stores during the pandemic, signs show retailers need to find that balance of in-person and digital shopping experiences.
During this episode of Retail Remix, we spotlight a conversation with Michelle Evans, Global Lead for Retail and Digital Consumer Insights at Euromonitor, that took place on the show floor at NRF 2023. We discussed critical trends for retailers going into 2023 and how ecommerce, innovative tech, and physical retail experiences will evolve. Listen to learn about:
- The key 2022 industry themes that will impact the industry moving forward;
- Advice for retailers on how to best balance value and immersive, tech-driven experiences;
- The growing role of automation to drive CX and operational efficiency; and
- How authenticity is becoming more measurable for retail leadership teams.
RELATED LINKS
- Learn more about Euromonitor
- Check out Euromonitor’s Global Consumer Trends for 2023!
- Read Michelle’s summary from her NRF session
- Follow Michelle on LinkedIn and Twitter!
- Register for Euromonitor’s upcoming webinar on top digital shopper trends
- Miss NRF 2023? Check out our recaps and coverage!