Quantifying the Retail Media Opportunity

Retail media networks are having a real moment. It seems like everyone is trying to capitalize on this new revenue opportunity, and are taking a page from Amazon’s growth playbook. But why?  
 
For this week’s Retail Remix, we dig into the retail media trend by revisiting a fireside chat between Nicole Silberstein, Ecommerce Editor for Retail TouchPoints, and Jess Huang, a former Partner at McKinsey & Company. During the discussion, which was part of the Retail Innovation Conference virtual experience, they discussed:   

• The size and growth potential of the retail media network landscape;   
• Why so many retailers are jumping on this new opportunity; and  
• How retailers can develop effective (and profitable) retail media models.  
   

RELATED LINKS 

• Watch the RIC session on-demand 
• Get more media network coverage 
• Read more McKinsey perspectives on retail media 
• Download our latest special report on how to capitalize on the media network opportunity