Is Cyber Weekend Dead?
Dec 06, 2021•22 min•Ep. 87
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Episode description
You may have seen headlines that ask a similar question: is Cyber Weekend dead? Taylor Schreiner, Director of Adobe Digital Insights, doesn’t think this reflects the entire story around holiday shopping trends and behaviors.
In this episode of Retail Remix, Taylor gets into the key findings from Black Friday to Cyber Monday, as well as how they were influenced by broader market trends and challenges. Listen in to hear:
- How supply chain challenges impact when and how consumers shop;
- New trends in device usage and product category demand; and
- How hot-button trends, such as omnichannel fulfillment and BNPL, are driving consumer action.
RELATED LINKS
- Get the latest updates on Adobe’s holiday research.
- See our recap of Cyber Weekend.
- Check out more holiday coverage on Retail TouchPoints.
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