Inside Adobe's Thanksgiving Weekend Research

Every year, Adobe analyzes one trillion visits to U.S. retail sites, 100 million SKUs and 80 of the 100 largest retailers in the U.S. This year, these results are being gathered in a new context due to COVID-19. Which trends reaffirm our new reality? How will the Thanksgiving holiday influencer the remainder of the holiday season? How can retailers take these insights and leverage them to engage and support customers in new ways? Peter Sheldon, Senior Director of Commerce Strategy at Adobe, provides deeper context into the company's must-read research. He sits down with host Alicia Esposito to discuss:

• The "digital pendulum" sparked by COVID-19;
• The influence of the 2020 election on consumer sentiment and spending;
• How "couch commerce" has evolved with social distancing and travel restrictions; and
• Which consumer behaviors will stick in the long term and how retailers can adapt.

RELATED LINKS

• Learn more about Adobe
• Dig into the detailed holiday research