How Who Gives a Crap Makes an Impact
Sep 13, 2021•16 min•Ep. 76
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Who is the values-driven consumer? According to Danny Alexander, Co-founder of Who Gives a Crap, it’s everyone!
He believes more consumers want to do good. Most of all, they want to do business with brands that are making a positive impact. It’s just their level of commitment and savvy that varies. That’s why Who Gives a Crap is working to make it easier than ever for consumers to make a change. During this week’s Retail Remix, Danny digs into the brand’s success and what trends are driving the future of this exciting space. Listen to hear his thoughts on:
- The evolution of values-driven consumption;
- What consumers really want from brands today; and
- Managing tactical execution against a longer-term mission.
RELATED LINKS
- Learn more about Who Gives a Crap
For the best experience, listen in Metacast app for iOS or Android