How Samsung is Removing Friction from Retail Experiences
Jun 27, 2022•29 min•Ep. 115
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Episode description
Digital channels are so powerful for retailers because they offer a wealth of data about how consumers are interacting with content, products, offers and more. As digital gets more embedded into our everyday lives, retailers are using technology and data-powered solutions to support their goals.
During this week’s Retail Remix, Parrish Chapman, Director of Enterprise Sales Key Accounts at Samsung shares how retailers can:
- Embrace technology to create seamless experiences, from the couch to the store;
- Use data and analytics to test and optimize the store experience; and
- Integrate branded, shopper and community content from social networks to enrich store experiences.
RELATED LINKS
- Download the guide to support your new store vision
- Learn more about Samsung retail solutions
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