How Messaging Drives Contextual CX
Apr 26, 2021•36 min•Ep. 59
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Episode description
As consumers rely more on digital channels to browse and buy, retailers are embracing real-time communication channels to drive consumer engagement and conversions. Text messaging, live chat and social messaging are driving a new era of customer engagement that supports personalized, contextual experiences.
During this week’s Retail Remix, we sit down with Dennis Steele, Co-Founder of Podium, a company that is helping shape this new era of CX. Listen to get his take on:
- Which new consumer behaviors are driving the shift to contextual CX;
- Common challenges with disparate communication solutions that hinder success; and
- How messaging can support all stages of the funnel, from initial engagement to conversion and customer service.
RELATED LINKS
- Learn more about the value of messaging for retail businesses
- Get a live walk-through of the Interaction Management Platform for Retail
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