How Can Brands Elevate Their Stories in Stores?

Retail Remix

Jan 29, 2024•36 min•Ep. 195

--:--

Listen in podcast apps:

Apple Podcasts

Spotify

Download

Listen to this episode in Metacast mobile app

Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

Digital channels and platforms make it easier for brand leaders to create and amplify stories at scale. However, many retail executives have learned that despite its power, digital can never replace the distinct value of physical environments.

That’s why brands like Adidas, Converse, The North Face and Vans have tapped Starch Creative, a creative agency that specializes in bringing compelling brands into physical spaces. During this episode of Retail Remix, CEO Brandon Ball weighs in on:

How brand leaders are developing brick-and-mortar objectives and establishing measures of success;
Why brick-and-mortar stores have evolved from commerce destinations into community spaces;
How brands can effectively bring powerful digital stories into physical stores to create unified customer experiences.