How 1-800-FLOWERS.COM, Inc. Creates Connection Through Unique Content Experiences
Dec 11, 2023•22 min•Ep. 189
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Episode description
1-800-FLOWERS.COM, Inc., is a pioneer in the gifting and entertaining space. By taking a holistic approach to marketing and content strategy, this renowned retailer has captured hearts worldwide, transforming how we celebrate special moments and connect with one another.
During this Retail Remix episode, we sat down with Jason John, CMO of 1-800-FLOWERS.COM, Inc., to learn how the company is driving engagement and loyalty across its growing portfolio of brands. Check out this episode to learn how the company:
- Initiates conversations around critical life moments to serve customers in meaningful ways;
- Integrates personalization across all brands and marketing touch points;
- Invests in a diverse network of content formats and platforms, from blogs to podcasts; and
- Leverages AI to provide value to customers through unique digital tools and services.
RELATED LINKS
- Connect with Jason here.
- Check out 1-800-FLOWERS.COM.
- Read more about customer engagement trends on Retail TouchPoints.
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