Embracing the Frugal Consumer

 Discount Bandit is a marketplace with one goal: to give consumers access to the best deals on products. But there’s a catch: the listings are “blind,” which means consumers don’t know which retailers are providing these items.  
 
With this unique model, Steven Hong, Discount Bandit’s CEO, has learned a lot about the behaviors and preferences of consumers, especially when they’re in a marketplace environment. During this episode, he reveals what he’s discovered over the years, including:  

• The ever-present role of frugality in the decision-making process;  
• How economic volatility has impacted price consciousness, if at all; and  
• How brands, retailers and marketplaces can collaborate to maximize values for consumers.  

RELATED LINKS 

• Learn more about Discount Bandit. 
• Read more of Steven Hong’s perspectives on the frugal consumer. 
• Get more information on the Discount Bandit partner program.