Digitizing the Marketplace Model
Episode description
This episode is sponsored by Treasure Data.
As the founder of sport lifestyle brand Ball and Buck, Mark Bollman has learned a lot about growing and scaling a brand. He also learned quite a bit about what it takes to craft a differentiated in-store experience.
After seeing the power of creating community hubs for passionate, likeminded individuals to gather, Mark started American Field (AF), a business that helps build brand partnerships and bring them to life through local discovery marketplaces. During this episode of Retail Remix, Mark shares his journey from brand founder to community builder, and how COVID has shaped his work. You’ll also learn:
- The new keys for a community-driven customer experience;
- How to find and nurture relevant brand partnerships; and
- Ways to evolve in-person experiences for digital channels.
RELATED LINKS
- Learn more about AF
- Check out AF Spaces, the latest initiative from AF
A word from our sponsor, Treasure Data:
Do you have the right data and insights to keep your prospects and customers engaged? Talk to a customer data expert at treasuredata.com/retail.