Closing The Digital-Physical Gap With IoT

For many years, the Internet of Things (IoT) got a lot of buzz. Smart home and store technology illustrated the value of connecting devices and data. However, most IoT use cases have revolved around improving efficiencies, reducing energy consumption and tracking inventory throughout the store. Experience use cases are not as widely known which ultimately, creates new opportunities for brands to innovate and differentiate.

During this episode, host Alicia Esposito sits down with Cameron Worth, the Founder and CEO of SharpEnd, an agency focused on IoT strategy and application. They discuss:

• Different experience applications of IoT;
• Best-in-class examples from different brands;
• Why IoT adoption should always starts with a strategy; and
• KPIs that should be tracked based on brand objectives.

RELATED LINKS

• Learn more about SharpEnd
• Check out some of the IoT applications discussed
• See the latest Retail TouchPoints coverage around IoT