Retail Gets Real - podcast cover

Retail Gets Real

National Retail Federationretailgetsreal.com
Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.
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Episodes

#203 How values-driven companies are setting themselves apart

As social responsibility and sustainability grows in importance for consumers, people are looking for a meaningful connection to the brands they support. In this episode, Ron Kinghorn, PwC’s US Consumer Markets Advisory Leader, discusses ESG investing and how ESG can be used as a core competitive differentiator. Learn more at retailgetsreal.com .

Jan 19, 202121 minEp. 203

#202 NRF 2021: Retail’s Big Show—Chapter One Preview

NRF’s virtual event, NRF 2021 Retail's Big Show—Chapter One, starts January 12. NRF's Vice President of Content and Retail Strategy, Jill Dvorak chats with the team about what we're hearing from retail leaders across the country and why this is going to be a Big Show like no one has ever seen before. Learn more at retailgetsreal.com .

Jan 11, 202127 minEp. 202

#201 Retail trends to watch in 2021

NRF’s Susan Reda discusses which trends coming out of 2020 will gain momentum in 2021 and what the year ahead holds for retail. Learn more at retailgetsreal.com .

Jan 05, 202130 minEp. 201

#200 The state of the retail industry heading into 2021

The retail industry was challenged from every direction in 2020, but retail is resilient. National Retail Federation President and CEO Matthew Shay discusses what shaped the industry this past year and looks ahead at the challenges and the opportunities for retail going forward. Learn more at retailgetsreal.com .

Dec 22, 202025 minEp. 200

#199 How Suitsupply is Reinventing the Shopper Journey

As the world of retail is transforming at a rate faster than we've ever seen, the National Retail Federation's virtual event, NRF 2021 Retail's Big Show Chapter 1, will provide the talks, tech, and talent of tomorrow to propel the retail industry forward. This year, COVID-19 taught us that the customer experience of the future requires connection, personalization, and most importantly, safety. Suitsupply Founder and CEO Fokke de Jong is speaking at NRF 2021 about reinventing the shopper journey ...

Dec 15, 202032 minEp. 199

#198 The Future of the Digitized Consumer

The National Retail Federation's flagship event is going virtual this year. At NRF 2021, Retail's Big Show Chapter One, innovative brands big and small will come together — virtually — to celebrate the best in retail and move forward with focus. Mitch Joel is an expert in reimagining what's next. This January at NRF 2021, he'll be discussing the growth of e-commerce and what lies ahead for the fully digitized consumer. Mitch is an entrepreneur, author, digital expert, and the founder of Six Pixe...

Dec 08, 202033 minEp. 198

#196 How 1-800-Flowers.com, Inc. is helping consumers connect & celebrate this holiday season

As the holiday season arrives, how will this year's unique circumstances impact business? To help us answer that question, we sat down with Steven Lightman, Group President, Gourmet Foods & Gift Baskets at 1-800-FLOWERS.COM, INC. He shares his insight on how consumer behaviors are shifting this year and how the retailer is expanding its digital and mobile footprint to ensure consumers have the goods they need in time for the holidays. Learn more at retailgetsreal.com ....

Nov 24, 202035 minEp. 196

#195 How Veggie Grill Became a Vegan Empire

We are months into the COVID-19 pandemic at this point, and people everywhere are forming new habits—some healthy, some not so much. Consumers continue to look for ways to improve their diet, seeking out alternatives to meat and dairy as a way to complement a healthy and balanced lifestyle. T.K. Pillan is a health and wellness enthusiast on a mission to encourage plant-based eating whenever possible. He founded Veggie Grill, a vegan restaurant chain that makes plant-based eating delicious and ac...

Nov 17, 202026 minEp. 195

#194 Kroger’s Commitment to End Food Insecurity by 2025

While 40% of the food produced in the United States is thrown away, one in eight Americans struggle with hunger. Kroger is hoping to close this gap with the Zero Hunger Zero Waste initiative, leveraging community engagement, customer education, and other operations. This initiative marks a commitment from Kroger to end hunger in our communities and eliminate waste across the company by 2025. Keith Dailey, Group Vice President of Corporate Affairs at The Kroger Co., joins us to discuss how Kroger...

Nov 10, 202032 minEp. 194

#193 Handling crisis effectively with the Crisis Prevention Institute

With conflicts around health and safety likely to escalate as we head into the holiday season, the NRF Foundation recently released training credentials in retail operations and customer conflict prevention to arm frontline employees with the skills they need to better manage health and safety, for both themselves and customers, and resolve customer conflicts. The Customer Conflict Prevention Training in partnership with the Crisis Prevention Institute will train customer-facing retail employees...

Nov 03, 202027 minEp. 193

#192 How the global pandemic and economic downturn are changing retailer's approaches to M&A

The pandemic's effects on the economy have led retailers to reassess and reexamine opportunities for partnerships so that they will be better equipped to thrive through the uncertainties ahead in the market. Though some might be vulnerable, merging with sectors that have flourished in the past few months could lead to new opportunities that fortify customer relationships and expand cash flow. John Potter, a partner in the US Deals Sector at PwC, discusses mergers and acquisitions, how the effect...

Oct 27, 202029 minEp. 192

#191 The Top 100 & Hot 100 Retailers list with Kantar’s Rachel Dalton

The National Retail Federation's Top 100 Retailers list has been ranking the nation's biggest retail players by sales since 2010. Retailers like Walmart, Kroger, and Amazon have dominated the Top 100 list year over year, and they saw accelerated growth during the pandemic. In 2006, NRF began releasing the Hot 100 Retailers list, which ranks the nation's fastest-growing retail companies. Among those topping this year's list are supermarket Lidl and discount merchant Five Below. Today, we're going...

Oct 20, 202030 minEp. 191

#190 Halloween 2020: Celebrating Safely and Responsibly

Coronavirus might have halted many aspects of our lives this year, but consumers are still looking forward to celebrating Halloween... although things will look a little different this year. Research from NRF shows more than 148 million US adults plan to participate in Halloween-related activities like trick or treating and wearing costumes. To learn more about how people are planning to celebrate responsibly, we sat down with Kevin Johnson, Chairman of the Halloween & Costume Association, a...

Oct 13, 202028 minEp. 190

#189 How Shopify is innovating in ecommerce and brick-and-mortar

Shopify is a global e-commerce platform that serves over a million merchants in over 175 countries by streamlining the process of running a store online. In the wake of this year's rise in online shopping, many merchants, particularly small businesses, turned to the platform to reach their customers and earn a profit. Today, Ian Black, Head of Retail at Shopify is here to share how the platform is helping retailers of all sizes meet their needs and weather the pandemic. Learn more at retailgetsr...

Oct 06, 202023 minEp. 189

#188 Emerging trends from the pandemic

COVID-19 has accelerated retail and shaped behavior for all consumers, from gen-Z to baby boomers. In just a few short months, we've seen soaring demand for essential products like toilet paper and we've stocked up on merchandise like toys and cooking supplies that brought us comfort and entertainment while in quarantine. We opted for contactless payments, increased shopping via mobile apps, and celebrated holidays like Easter and Mother's Day from a social distance. We also saw retailers expand...

Sep 29, 202030 minEp. 188

#187 Prepping the Supply Chain for the Holidays

The early weeks of the pandemic led consumers to experience unprecedented supply shortages and retailers to experience delays in essential inventory that was in high demand. With the holidays just around the corner, how will the ongoing pandemic affect what has traditionally been retailer's busiest time of the year? And what are retailers doing to diversify sourcing options to reduce supply chain disruptions? In a previous episode with experts from PwC, we discuss how retailers can leverage dema...

Sep 22, 202031 minEp. 187

#186 Bringing a Personal Touch to Retail with Enjoy CEO Ron Johnson

In January at retail's Big Show, we spoke with the Enjoy Technology, Inc. CEO, Ron Johnson, about his journey establishing the mobile retail startup that reproduces the in-store experience in the comfort of customer's homes. When the pandemic hit, personal shopping experiences were impacted as retailers prioritized social distancing, and the health and safety of employees and consumers. Today, Ron discusses how the Enjoy experience has changed since the start of the pandemic, as well as how reta...

Sep 15, 202029 minEp. 186

#185 Predicting an unpredictable holiday season with demand sensing

The approaching holiday season will look very different for many retailers this year as the coronavirus upends and accelerates the retail industry. At a time when so many things are uncertain, understanding the rapidly changing needs of consumers is paramount in helping supply chain leaders better forecast demand and effectively manage inventory. That’s why retailers should be leveraging demand sensing, which uses supply chain information in real time to more accurately predict trends that will ...

Sep 08, 202031 minEp. 185

#184 How Michaels rapidly responded to increased and changing consumer demand from COVID-19

While looking to entertain themselves in quarantine, many consumers have taken up new hobbies. A go-to place for creative hobbies is Michaels Stores, an arts and crafts retailer specializing in all types of supplies for creative endeavors. At the onset of the pandemic, Michael's responded by launching new programs like curbside pickup and same-day delivery, as well as expanding how-to content on their website as customers were scrambling to entertain kids (and themselves). Steve Woodward, Senior...

Sep 01, 202030 minEp. 184

#183 Gen Z: Insights on the digital native consumer with NRF’s Katherine Cullen

As the next generation of consumers comes of age, it’s important to look at the habits of Gen Z, commonly referred to as the digital native generation. Katherine Cullen of the National Retail Federation's research team shares some recent data on what to expect from this group of young people. They are the first generation to truly grow up completely connected—not only with the internet but with smartphones and social media as well. They are ahead of the curve when it comes to adopting new techno...

Aug 25, 202018 minEp. 183

#182 COVID-19 causes digital shift for Boomers

Gen Z and Millennials get all of the attention, but there are some interesting trends emerging in how Boomers have adjusted their shopping habits due to the pandemic. Katie Jordan from the NRF research team shares some recent data about how that generation is shopping today. Unlike millennials and Gen Z, Boomers aren’t known for being tech-savvy. But with social distancing mandates, they have been forced to move more of their lives online. This has resulted in a large boom in the use of online s...

Aug 18, 202012 minEp. 182

#181 Back-to-school shopping 2020

It's back-to-school time, but not like we’re used to. Confusion about what school looks like this year also means uncertainty around back-to-class shopping. NRF’s Katherine Cullen talks about how implications of the pandemic are impacting family budgets, how retailers are adjusting their back-to-school shopping experience for online shopping and how kids are contributing to their own school shopping. Learn more at retailgetsreal.com ....

Aug 11, 202016 minEp. 181

#180 How the online pharmacy Capsule gained momentum during the pandemic

Eric Kinariwala, the founder and CEO of Capsule shares how the business is designed to improve the pharmacy experience, how it’s growing rapidly to meet the health needs of customers, and how the pandemic has impacted its business. Learn more at retailgetsreal.com .

Aug 04, 202029 minEp. 180

#179 How to communicate a face covering policy effectively

SKDKnickerbocker consultant and media strategist Bill Knapp describes how the issue of requiring face coverings became a contentious one and shares what messaging resonates best when communicating safety policies with customers. Learn more at retailgetsreal.com .

Jul 28, 202030 minEp. 179

#178 How MahoganyBooks adapted to the pandemic and racial justice movement

Ramunda and Derrick Young run MahoganyBooks, an independent bookstore specializing in African American literature that operates online and from its Washington, D.C. location. In this episode, the Youngs share how they’ve navigated the pandemic as a small business and the recent surge in demand for books about the Black experience and racism following global protests against racial inequality. Learn more at retailgetsreal.com .

Jul 21, 202035 minEp. 178

#177 Nextdoor CEO Sarah Friar on connecting with neighbors

Sarah Friar, CEO of the social networking platform Nextdoor, shares what retailers can learn from how people are engaging on the app, whether it's offering a helping hand, supporting a local business, or fostering community. Learn more at retailgetsreal.com .

Jul 14, 202028 minEp. 177

#176 How social values are impacting consumer behavior

How are current crises and the cultural environment impacting shopping behavior? Rachel Bonsignore, a senior consultant at GfK Consumer Life, says now is a critical time for companies to make their values clear in an authentic way as shoppers are more savvy than ever. Learn more at retailgetsreal.com .

Jul 06, 202034 minEp. 176

#175 How Sam’s Club is accelerating innovation during the pandemic and beyond

Throughout the last few months, Sam's Club has been innovating at a rapid pace, offering new tools to help customers and associates fulfill their needs and maintain a high level of service during very difficult times. Eddie Garcia, senior vice president and chief product officer for Sam's Club discusses how the company is adapting to members' needs, and what he expects will continue to change when the pandemic is behind us. Learn more at retailgetsreal.com ....

Jun 29, 202030 minEp. 175

#174 Checking the consumer pulse during the pandemic

Karl Haller, the leader of IBM's Consumer Industry Center of Competence, who has been checking the consumer pulse regularly during the pandemic shares the most important things for retailers to know about consumers right now. Learn more at retailgetsreal.com .

Jun 22, 202037 minEp. 174
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